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<ul><ul><li>Stuart P. Rosenthal </li></ul></ul><ul><ul><li>President, North American Mature Publishers Association </li></...
TABLE 1 MOST HELPFUL ADS “ There are many different types of ads and many venues for them.  Which one of the following do ...
TABLE 2 ADS PEOPLE IGNORE “ Which one of the following types of ads do you tend to ignore or disregard the most?” Base: Al...
Local 50+ Publications Free publications throughout the U.S. target the 50+ niche, reaching millions of loyal readers. Adv...
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Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Stuart P. Rosenthal

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Stuart P. Rosenthall, President of the North American Mature Publishers Association & Publisher of the Beacon newspapers participated on the panel "Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues."

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Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues - Stuart P. Rosenthal

  1. 1. <ul><ul><li>Stuart P. Rosenthal </li></ul></ul><ul><ul><li>President, North American Mature Publishers Association </li></ul></ul><ul><ul><li>Publisher, The Beacon Newspapers </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.theBeaconNewspapers.com ; 301-980-9557 </li></ul></ul>
  2. 2. TABLE 1 MOST HELPFUL ADS “ There are many different types of ads and many venues for them. Which one of the following do you find most helpful in helping you decide what products or services to purchase?” AdweekMedia/The Harris Poll Poll conducted June 4-8, 2009. Total Age 18-34 35-44 45-54 55+ % % % % % Television ads 37 50 38 35 23 Newspaper ads 17 6 13 14 31 Internet search engine ads 14 10 15 16 16 Radio ads 3 3 4 3 2 Internet banner ads 1 4 1 1 * None of these 28 27 29 31 27
  3. 3. TABLE 2 ADS PEOPLE IGNORE “ Which one of the following types of ads do you tend to ignore or disregard the most?” Base: All U.S. adults Poll conducted June 4-8, 2009. AdweekMedia/The Harris Poll Total Age 18-34 35-44 45-54 55+ % % % % % Internet banner ads 46 43 50 48 45 Internet search engine ads 17 20 14 17 15 Television ads 13 7 10 15 20 Radio ads 9 11 10 9 7 Newspaper ads 6 7 7 5 5 None of these 9 13 9 6 8
  4. 4. Local 50+ Publications Free publications throughout the U.S. target the 50+ niche, reaching millions of loyal readers. Advertisers can reach over 5 million older adults Through national ads in NAMPA publications.

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