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Start smart recruitment and retention webinar


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Start smart recruitment and retention webinar

  1. 1. $tart $martA Guide to Second Semester Recruitment and Retention
  2. 2. Membership Recruitment A well-planned, aggressive second semester recruitment campaign can strengthen a chapter and increase its membership.
  3. 3. Recruitment: Goals & Game Plans Get New Members What to Say What to Do Where to Look Second Semester Business Reasons to Join Welcome Back Invitations Students Party Scholarships, Networking, Underclassmen Travel, Leadership, Fun
  4. 4. Recruitment: FBLA-PBL Benefits Students:  Sharpen Business Skills  Become Leaders  Meet People  Earn Scholarships  Gain Community Service Experience  Earn Recognition  Travel
  5. 5. Recruitment: Networking Tips Be Curious  Everyone loves to talk about him or herself  Ask open-ended questions like “What are your hobbies and interests?” Be Brief  If you can’t interest someone in what you are saying, you are probably taking too long to say it Be Courteous  Learn the person’s name and use it frequently  Smile Be Direct  Use eye-contact (body language is important) Be Enthusiastic  It’s contagious!
  6. 6. Recruitment: Strategies Create posters, brochures, and bulletin boards Create an exhibit booth or have a table in a high traffic area Show pictures of past members in fun displays Create chapter T-shirts Give away food or candy Use FBLA-PBL membership poster and membership videos
  7. 7. Recruitment: Use Social Media
  8. 8. Recruitment: Membership Recognition Programs February Frenzy  Sign up online  Sponsored by National Officers  Help recruit and retain members Membership Madness and Mania  Recruit 5 or 10 members Membership Achievement  Equal or beat previous year membership totals 100% Class Participation  All students in one class join FBLA-PBL
  9. 9. Recruitment: Create a Blog
  10. 10. Recruitment & Retention: Attend the NLC PBL: June 22-25 FBLA: June 27-June 30
  11. 11. Retention: Meetings Advertise chapter meetings Make meetings productive and fun – implement icebreakers Have a solid agenda
  12. 12. Retention: BAA, CMAP, MAP Encourage your members to participate in  BAA (FBLA)  MAP (FBLA-ML)  CMAP (PBL)
  13. 13. Retention: National Programs Stock Market Game Virtual Business Challenge America Saves Week Operation Enterprise Brainbench i-SAFE Junior Tours
  14. 14. Recruitment & Retention: Celebrate FBLA-PBL Week February 10-16, 2013
  15. 15. Retention: Plan Newsworthy Activities
  16. 16. Retention: Focus on Community Service
  17. 17. Retention: PD Engagement Activities The Thursday of FBLA- PBL Week is “Professional Division Engagement Day” Invite PD members and other business and community leaders to speak at a local chapter meeting.
  18. 18. Retention: Connect with National Officers Google Hangouts  Request by e-mailing the officer you want to meet with Skype 
  19. 19. Questions If we run out of time and are not able to answer your question, you will receive an individual e-mail response. Contact us anytime at
  20. 20. Connect With
  21. 21. FBLA-PBL Week Forum FBLA, PBL, and Professional Division National Presidents kick off FBLA-PBL Week Bring plenty of questions Monday, February 11 8:00 p.m. Eastern Time