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InternationalYear of Pulses 2016 promotion and visibility
The year in
review,
successes
and
highlights
IYP Logo
Translated in 33languages
“The official logo for the
International Year of Pulses
symbolizesthemanyadvantagesofpu...
Pulses-2016
Over 3200 email exchanges, 2261requests
received.“Dear FAO, I am a nutritionist
in New York [..] I work in an
...
IYP website
The website is fully translated in 7
languages
Full coverage in Italian,
as result of a collaboration with UNR...
Highlights
Weekly posts since May 2015
in all FAO languages
More for than 80 highlights as of
today (November 2016)
Top 3 ...
Blog
•Australia
•Benin
•Brasil
•Chile
•Canada
•France
•Italy
•Japan
•Russia
•Spain
•Turkey
•Uganda
•United Kingdom
•United...
Recipe collection
Around 60recipes
received and
published from all
around the world.
Ordered by
ingredient/country.
Promot...
Photo exhibit panels
Print-ready
files
available for
download.
Cookbook
Available in the all FAO languages for download and for sale
Publications
Top 3 IYP publications:
Pulses: Nutritious seeds for a sustainable future
~58,000views
Food Outlook: Biannual...
Leaflet
Available in the FAO + 6 additional languages
Fact sheets
Focusing on the IYP key messages:
• Nutritional benefits of pulses;
• Food security;
• Health benefits of puls...
Infographics
Available in the FAO + 7 languages
• Surprising facts about pulses
you might not know
• Nutritional benefits ...
Educational materials
Coming soon: FAOkids
Social media
• Social media cheat sheet was provided to all country and regional FAO offices managing social
media to ensu...
Social media coverage
The total number of posts made so far on Social Media on IYP2016 were:
• FB – ~ 200 posts
• Twitter ...
Social media coverage
Examples of top
Facebook Posts
Social media coverage
Examples of top
Twitter Posts
Events were live tweeted
via @FAOKnowledge
Social media coverage
Examples of top
Instagram Posts
Multimedia
Interviews with FAO
experts
Short animationvideos
26videosandaudiofiles, 7
audio files from the
AMARCradiocampa...
Key exhibits
Pulses book exhibition was
set up last June 2016 and still
ongoing in the Flag Hall foyer,
FAO HQ.
A pulses m...
Key events
Key events
Two online discussions hosted by FAO’s Global Forum on Food Security
and Nutrition (FSN Forum).
25.05.2016 - 19...
The IYP 2016 promotion and visibility: the year in review, success and highlights
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The IYP 2016 promotion and visibility: the year in review, success and highlights

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http://www.fao.org/pulses-2016/en/ International year of Pulses 2016 - Global Dialogue - IYP Visibility - Claudia Nicolai

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The IYP 2016 promotion and visibility: the year in review, success and highlights

  1. 1. InternationalYear of Pulses 2016 promotion and visibility The year in review, successes and highlights
  2. 2. IYP Logo Translated in 33languages “The official logo for the International Year of Pulses symbolizesthemanyadvantagesofpulses. The pulses displayed in vibrant colors represent the numerousanddiversetypes andusesof pulses, while the spoonrepresents theirroleinanutritiousdiet. Thepulsesthemselvesareshapedintoa heart—anodtotheirhealthbenefits, particularly in promoting heart health and preventing non-communicable diseases.”
  3. 3. Pulses-2016 Over 3200 email exchanges, 2261requests received.“Dear FAO, I am a nutritionist in New York [..] I work in an underserved area where the immigrantshavelimited resourcesandeatingpulses ratherthanmeatisagreat practice.Havingthemsee thatpulsesarevalidatedby theFAOissogreat.” Ms Solange Muller 02 November 2016 18:35
  4. 4. IYP website The website is fully translated in 7 languages Full coverage in Italian, as result of a collaboration with UNRIC (Release date: 25th May 2016). Released in March2015,the website has been the main IYP communication tool. It has reached over halfamillionvisits as of today - 63,436 of which in October 2016 only. Totalpageviews~1,200,000. On average its traffic has increasedby145% compared to the previous international year.
  5. 5. Highlights Weekly posts since May 2015 in all FAO languages More for than 80 highlights as of today (November 2016) Top 3 most viewed highlights: • What are pulses? ~ 77,000 page views • Around the world in dishes made with pulses ~ 14,400 page views • How to get kids to eat pulses ~ 11,300 page views
  6. 6. Blog •Australia •Benin •Brasil •Chile •Canada •France •Italy •Japan •Russia •Spain •Turkey •Uganda •United Kingdom •United States of America •Zambia Weekly posts and over 30submissions from:
  7. 7. Recipe collection Around 60recipes received and published from all around the world. Ordered by ingredient/country. Promoted on social media.
  8. 8. Photo exhibit panels Print-ready files available for download.
  9. 9. Cookbook Available in the all FAO languages for download and for sale
  10. 10. Publications Top 3 IYP publications: Pulses: Nutritious seeds for a sustainable future ~58,000views Food Outlook: Biannual Report on Global Food Markets. June 2016 ~14,600views Would you judge a book by its cover? Book cover designs on pulses and legumes from the FAO library collections – 2016 ~2,300views
  11. 11. Leaflet Available in the FAO + 6 additional languages
  12. 12. Fact sheets Focusing on the IYP key messages: • Nutritional benefits of pulses; • Food security; • Health benefits of pulses; • Pulses and biodiversity.
  13. 13. Infographics Available in the FAO + 7 languages • Surprising facts about pulses you might not know • Nutritional benefits of pulses • Pulses Contribute to Food Security • Health Benefits of Pulses 2 more in the pipeline.
  14. 14. Educational materials Coming soon: FAOkids
  15. 15. Social media • Social media cheat sheet was provided to all country and regional FAO offices managing social media to ensure global coverage. • Wikipedia entries in 8 languages were created • All IYP related presentations are available from FAO SlideShare • A playlist with all related videos is available from FAO YouTube channel • Delicious was used to tag/share over 500 IYP related articles in all official languages The Corporate FAO channels, with over 1.7 Million followers, were used to promote the IYP. Content was promoted in English/Spanish/Arabic/French/Italian/Portuguese.
  16. 16. Social media coverage The total number of posts made so far on Social Media on IYP2016 were: • FB – ~ 200 posts • Twitter – ~ 800 posts • Google+ - ~85 posts • LinkedIn - ~ 100 posts • Instagram - ~ 60 posts Two thunderclaps were organized: • Launch of the IYP - https://www.thunderclap.it/projects/33705-int-year-of-pulses- 2016 * Reached ~ 6 Million people • World Food Day 2016 - https://www.thunderclap.it/projects/47410-lovepulses-on- world-food-day * Reached ~ 10 Million people In addition, everything produced for social media was promote on the LED Wall outside FAO.
  17. 17. Social media coverage Examples of top Facebook Posts
  18. 18. Social media coverage Examples of top Twitter Posts Events were live tweeted via @FAOKnowledge
  19. 19. Social media coverage Examples of top Instagram Posts
  20. 20. Multimedia Interviews with FAO experts Short animationvideos 26videosandaudiofiles, 7 audio files from the AMARCradiocampaign
  21. 21. Key exhibits Pulses book exhibition was set up last June 2016 and still ongoing in the Flag Hall foyer, FAO HQ. A pulses market was organized during the Conference last June 2016.
  22. 22. Key events
  23. 23. Key events Two online discussions hosted by FAO’s Global Forum on Food Security and Nutrition (FSN Forum). 25.05.2016 - 19.06.2016 Pulses are praised for their health, environmental and economic benefits. How can their full potential be tapped? 14.10.2016 - 04.11.2016 Pulses: Innovations from the field to the cooking pot

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