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Putting soils in the global agenda: awareness raising on soils - Isabelle Verbeke

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The 21st World Congress of Soil Science
Rio de Janeiro, Brazil | 12 - 17 August 2018

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Putting soils in the global agenda: awareness raising on soils - Isabelle Verbeke

  1. 1. Awareness raising on soils Isabelle Verbeke, FAO Global Soil Partnership
  2. 2. TARGET AUDIENCE • 194 FAO member countries, UN Agencies; Governments and GOs, policy makers; • NGOs, civil society, activists, influencers, bloggers; • Private sector, industries, sponsors, philanthropists, donors; • Scientists, Technical experts, researchers, farmers associations, extension services; • Students, youth, and children; • General public. SOILCOM
  3. 3. OBJECTIVES • Keep up the soil momentum by maintaining soils high on the global agenda; SOILCOM • Convey the FAO message on the importance of soil quality for food security, healthy ecosystems and human well-being; • Encourage all stakeholders around the world to engage in proactively improving soil health.
  4. 4. HOW WE COMMUNICATE • GSP mailing list; • FAO corporate communication unit; • Website; • Social media; • Media, press release; • Creating and strengthening partnerships; SOILCOM
  5. 5. Key activities • Pillar II of the Global Soil Partnership • World Soil Day Campaign (and now World Soil Day Award); • Glinka World Soil Prize; • Global Symposia; • Awareness Raising throughout the year; • International Year of Soil 2015; • Meetings, regional workshops and international conferences worldwide. SOILCOM
  6. 6. COMMUNICATION CHANNELS • PUBLICATIONS • SCIENTIFIC SYMPOSIA • COMMUNICATION MATERIALS • VIDEOS and ANIMATIONS • WEBSITES & PORTALS • NEWSLETTERS AND SPECIAL ANNOUNCEMENTS • WEB STORIES TOOLS • HIGHLIGHTS • SOCIAL MEDIA • OFFICIAL SPEECHES • PRESS RELEASES • TECHNICAL ARTICLES • BLOGS • PHOTO GALLERIES
  7. 7. WEBSITES SOILS PORTAL + GSP/WSD WEBSITE Sessions 580.644 Users 366.937 Page viewers 1.093.266 In those last 9 months over 1.500.000 views FAO SOILS PORTAL: http://www.fao.org/soils-portal/en/ GLOBAL SOIL PARTNERSHIP: http://www.fao.org/global-soil-partnership/en/ WORLD SOIL DAY: http://www.fao.org/world-soil-day/en/ INTERNATIONAL YEAR OF SOIL: http://www.fao.org/soils-2015/en/ GLOBAL SYMPOSIUM ON SOIL ORGANIC CARBON http://www.fao.org/about/meetings/soil- organic-carbon-symposium/en/ GLOBAL SYMPOSIUM ON SOIL POLLUTION http://www.fao.org/about/meetings/global- symposium-on-soil-pollution/en/ OUTREACH
  8. 8. FIGURES and STATISTICS: FAO Facebook & TwitterOUTREACH
  9. 9. FIGURES and STATISTICS: GSP SOCIALSOUTREACH
  10. 10. WORLDSOILDAY
  11. 11. WSD celebrations reached record high with 35% increase People gathered at over 200 events This year 88 countries celebrated WSD 22 new countries touched by the WSD campaign Inaugurations of soil labs, soil painting competitions, soil experiments 3 official events in New York, Rome, Nairobi a wsd17
  12. 12. Soils are essential to improve nutrition Good health starts with nutrition…If we feed the soil, it will feed us Soils are essential to achieve food security and eradicate hunger Soils are the foundation of agriculture, it is where food begins Soils are essential to provide clean water The water we drink is purified by soils. Let’s minimize contamination and give our soils only what they need Soils are essential to preserve biodiversity Soils provide one of the largest reservoirs of biodiversity on earth, hosting a quarter of our planet’s biodiversity Soils are essential to mitigate and adapt to climate change Healthy soils are our silent allies to combat climate change Soils are essential to reduce forced migration Without healthy soils people can’t produce their food and are forced to migrate to feed themselves and their families wsd17 WORLD SOIL DAY COMMUNICATION CAMPAIGN 2017
  13. 13. Key productswsd17
  14. 14. FAO HQ | Rome | Italy UN HQ | New York | US UNEA-3 | Nairobi | Kenya wsd17
  15. 15. COMMUNICATION MATERIAL (PRINTED OUT & DISTRIBUTED ON A GLOBAL SCALE) • Official WSD poster in various formats; • WSD Logo (Available in several languages); • Megabanner (200 x 200 cm …); • T-shirts; Gadgets; • Factsheets, Leaflets, brochures, flyers; posters • Infographics; • Videos ; • Educational material; • Web banners & Buttons; • World Soil Day in Pictures Worldwide (+ 3 Flickr galleries) thanks to a call made to our global mailing list; • Gadgets; • Activities’ booklets. wsd17
  16. 16. 35+ PUBLICATIONS PRODUCED BETWEEN 2012 – 2018 33 PRINT & ONLINE 20 IN 3+ UN LANGUAGES DISTRIBUTED WORLWIDE2 TRANSLATIONS IN PROGRESS Publications
  17. 17. PUBLICATIONsPublications
  18. 18. PUBLICATIONsPublications
  19. 19. PUBLICATIONsPublications
  20. 20. More than 700 articles between 7-15 December Including 120 specifically focusing on the GSOC map Wsd17
  21. 21. wsd17
  22. 22. wsd17
  23. 23. BE THE SOLUTION TO SOIL POLLUTION – WSD 2018wsd18
  24. 24. GLINKA WORLD SOIL PRIZE | objectiveSoilchampion - to raise awareness amongst policy makers and the general public about solutions to tackle national and local problems of soil degradation - to encourage all stakeholders and soil practitioners to engage in field-oriented work, with direct contributions to the preservation of the environment, food security and poverty alleviation as specified in the Revised World Soil Charter and the VGSSM
  25. 25. • Nominees can be individuals or organizations; • Their achievements should contribute to one of the five pillars of the GSP; • A proven impact at field level is an added value. GLINKA WORLD SOIL PRIZE | who can apply?Soilchampion
  26. 26. GLINKA WORLD SOIL PRIZE | How to apply? Soilchampion • GSP Partners are invited to nominate candidates, either directly or on behalf of a third party; • You can contact the GSP Secretariat and reach out to GSP partners in your countries • Self-nominations are not allowed Nominations can be submitted in English, French, Spanish, Russian, Arabic or Chinese; and send to GSP Secretariat
  27. 27. WSDAward Starting from 2018, the Global Soil Partnership (GSP) supported by the Kingdom of Thailand would like to give recognition and prize individuals and/or institutions that organize the best World Soil Day celebrations The World Soil Day Award (WSDA) comes in the form of a medal, a USD 15,000 cheque and a trip to Thailand.
  28. 28. WSDAward • Individuals, institutions, non- governmental organizations, academia, colleges and universities, or any other entities who organized celebrations with high impact. • The WSD event should be in accordance with the official World Soil Day theme • Event to take place between 1 and 15 December of the previous year WSD Award| Who can apply ?
  29. 29. WSDAward • Download and complete the report template of the World Soil Day Celebration • Submit it to the Global Soil Partnership Secretariat in any of the official UN languages (GSP-Secretariat@fao.org) • Annex relevant material supporting the candidature (photographs, videos, communication material or any related publications, digital coverage, press releases etc.) WSD Award| How to apply ? BY 30 September 2018
  30. 30. 2019… SOIL EROSIONWhat’snext ! WSD19 – STOP SOIL EROSION, SAVE OUR FUTURE ! GLOBAL SYMPOSIUM ON SOIL EROSION
  31. 31. COME AND MEET US AT AT BOOTH 22! #GlobalSoilPartnership

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