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ITEM 15. Awareness Raising, World Soil Day and International Soil Awards - Isabelle Verbeke

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Fourth Working Session of the International Network of Soil Information Institutions (INSII)
6-8 November 2018 | FAO HQ – German Room, Rome, Italy

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ITEM 15. Awareness Raising, World Soil Day and International Soil Awards - Isabelle Verbeke

  1. 1. Isabelle Verbeke GSP Secretariat Awareness raising, International awards & World Soil Day
  2. 2. • Keep up the soil momentum by maintaining soils high on the global agenda; • Convey the FAO message on the importance of soil quality for food security, healthy ecosystems and human well-being; Objective: Raise awareness & advocate for sustainable soil management; • Encourage all stakeholders around the world to engage in improving soil health.
  3. 3. • World Soil Day every 5th December (and now World Soil Day Award); • Glinka World Soil Prize; • Global Symposia; • Awareness Raising throughout the year with development of various material • Meetings, trainings regional workshops and international conferences worldwide; Pillar II Key activities: GSP communication
  4. 4. • PUBLICATIONS • SCIENTIFIC SYMPOSIA • COMMUNICATION TOOLKITS • VIDEOS & ANIMATIONS • WEBSITES & PORTALS • NEWSLETTERS AND ANNOUNCEMENTS • WEB STORIES • HIGHLIGHTS • SOCIAL MEDIA • OFFICIAL SPEECHES • PRESS RELEASES • TECHNICAL ARTICLES • PHOTO GALLERIES Communication channels targeting different audiences
  5. 5. • GLOBAL SOIL PARTNERSHIP: http://www.fao.org/global-soil-partnership/en/ • FAO SOILS PORTAL: http://www.fao.org/soils-portal/en/ • WORLD SOIL DAY: http://www.fao.org/world-soil-day/en/ • INTERNATIONAL YEAR OF SOIL: http://www.fao.org/soils-2015/en/ • GLOBAL SYMPOSIUM ON SOIL ORGANIC CARBON http://www.fao.org/about/meetings/soil-organic-carbon-symposium/en/ • GLOBAL SYMPOSIUM ON SOIL POLLUTION http://www.fao.org/about/meetings/global-symposium-on-soil-pollution/en/ Websites: Yearly, we reach over 2.000.000 views SOILS PORTAL + GSP/WSD WEBSITE
  6. 6. Soils are essential to improve nutrition Good health starts with nutrition…If we feed the soil, it will feed us Soils are essential to achieve food security and eradicate hunger Soils are the foundation of agriculture, it is where food begins Soils are essential to provide clean water The water we drink is purified by soils. Let’s minimize contamination and give our soils only what they need Soils are essential to preserve biodiversity Soils provide one of the largest reservoirs of biodiversity on earth, hosting a quarter of our planet’s biodiversity Soils are essential to mitigate and adapt to climate change Healthy soils are our silent allies to combat climate change Soils are essential to reduce forced migration Without healthy soils people can’t produce their food and are forced to migrate to feed themselves and their families WSD Communication campaign 2017:
  7. 7. WSD celebrations reached record high with 35% increase People gathered at over 200 events This year 88 countries celebrated WSD 22 new countries touched by the WSD campaign Inaugurations of soil labs, soil painting competitions, soil experiments 3 official events in New York, Rome, Nairobi a
  8. 8. FAO HQ | Rome | Italy UN HQ | New York | USA UNEA-3 | Nairobi | Kenya
  9. 9. Figures and statistics: FAO Facebook and Twitter
  10. 10. Press releases and newspapers:
  11. 11. More than 700 articles between 7-15 December Including 120 specifically focusing on the GSOC map Wsd17
  12. 12. • Official WSD poster in various formats; • WSD Logo (in several languages); • Megabanner (standard formats); • T-shirts and gadgets; • Factsheets, leaflets, flyers; posters; infographics; postcards • Videos and Educational material; • Web banners & Buttons; • Activities’ booklets. • … and many more to come WSD18 | Communication material:
  13. 13. wsd17 www.fao.org/world-soil-day/campaign-materials/en/ WSD18 website Available in the 6 UN official languages
  14. 14. Already available online
  15. 15. • Nominees are individuals / organizations; • Achievements contributed to GSP pillars; • Impact in the field; • GSP Partners nominate candidate • NO self-nominations 18 applications received 15 eligible NOW in the hand of the Selection Committee awards change-makers dedicated to solving soil degradation issues worldwide Glinka World Soil Prize
  16. 16. To give recognition to institutions that organize the best WSD celebrations in accordance with the yearly theme Who can apply? • Individuals • Institutions • NGOs • Academia • Colleges • Universities • Any other World Soil Day Award Event to take place between 1 - 15 Dec. of the previous year
  17. 17. • Facilitate WSD outstanding events, disseminate WSD campaign material and promote the World Soil Day Award & Glinka prize • Help us translate material in non official languages; • Disseminate our newsletter and special announcements; • Share with us any mailing list of potential new subscribers; • Suggest and look for new partners & civil society associations; • Help out to increase contact with scientific press to increase the number of ITPS/GSP scientific publications; … and contact us if you have proposals or ideas to improve outreach How you can help us ?

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