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"CountrySTAT Regional Basic Administrator Training for GCC Member States/ CountrySTAT Communications and Visibility"

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"http://www.countrystat.org

Role of Communication, CountrySTAT Communications Strategies, Objectives, Key messages, Audiences, Tools, Tips for communication planning, Budget, Planning, Evaluation"

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"CountrySTAT Regional Basic Administrator Training for GCC Member States/ CountrySTAT Communications and Visibility"

  1. 1. CountrySTAT Regional Basic Administrator Training for GCC Member States Monday, January 27, 2014GCC CountrySTAT Communications and Visibility
  2. 2. OVERVIEW • Role of Communication • CountrySTAT Communications Strategy • Objectives • Key messages • Audiences • Tools • Tips for communication planning • Budget • Planning • Evaluation Monday, January 27, 2014GCC
  3. 3. - Provides information to target audiences and raises awareness on key achievements - Promotes partnerships and collaboration among the stakeholders - Enhances the visibility of CountrySTAT - Allows active participation of stakeholders and their engagement - Ensures coordination and efficiency in project objectives Why is Communication Important? Monday, January 27, 2014GCC
  4. 4. - Enhances networking and capacity-development activities - Builds key relationships with stakeholders - Enhances visibility and promotes CountrySTAT worldwide - Engages the stakeholders and helps to make a difference! Purpose of the Communications Strategy Monday, January 27, 2014GCC
  5. 5. INTERNAL  Raise the visibility of CountySTAT using internal communication channels (FAO’s Web site, information materials, meetings, networking, create synergies with similar initiatives) EXTERNAL (national and regional levels)  Include communication in country work plans  Ensure communications support at national and regional levels (identify responsible persons) Objectives of the Communications Strategy Monday, January 27, 2014GCC
  6. 6. EXTERNAL (national and regional levels)  Liaise with communication focal points in Ministries and relevant national institutions to promote CountrySTAT’s added value  Encourage participation and engagement of users and stakeholders through discussion groups and social media  Ensure dissemination of success stories and results achieved and invest in further fundraising activities Objectives of the Communications Strategy Monday, January 27, 2014GCC
  7. 7. - International Organizations - Regional Organizations - National Institutions (public administration, research sector, etc.) - Civil Society - Farmers’ Associations - Private Sector Organizations - International Governmental Organizations - United Nations - Local Authorities - Media - Academia and Students Target Audiences Monday, January 27, 2014GCC
  8. 8. For decision makers: • “CountrySTAT is a powerful instrument for strengthening statistical governance and decision – making based on facts” • “CountrySTAT is a strengthening tool for the governance of the agriculture and food sector” • “CountrySTAT is a one-stop center for official statistics on agriculture and food” Key Messages Monday, January 27, 2014GCC
  9. 9. For data users: “Easy access to existing data through a single on-line access point” “CountrySTAT is country-owned, sustainable and accountable” “CountrySTAT is an instrument to improve data quality” Key Messages Monday, January 27, 2014GCC
  10. 10. For data producers: ‘‘CountrySTAT is a web-based framework for the harmonization and improvement of the quality of statistical data on food and agriculture’’ ‘‘CountrySTAT simplifies the process from collection to dissemination of data and reduces the time of publication’’ ‘‘CountrySTAT promotes the exchange of data within countries, between countries and between FAO and countries” Key Messages Monday, January 27, 2014GCC
  11. 11. - Brochure, Reference Guide, Success Stories, CountrySTAT National Websites - Social media (YouTube, Twitter) to promote networking and collaboration - Visibility events and sensitization seminars to promote networking and actively engage the users - Media coverage of national and regional events through press, TV and radio - Wide distribution of the CountrySTAT e-newsletter with updates on recent activities - Communication Tools Monday, January 27, 2014GCC
  12. 12. - Establish detailed communication plans and activities at the national level - Identify internal and external resources (officer in charge and support if needed) - Communication plan should include the following elements Communication Planning Monday, January 27, 2014GCC
  13. 13. - Key messages should be clearly identified: - “CountrySTAT seeks to solve what problem(s)?” - “What are the benefits of using CountrySTAT?” - “What are the recent achievements of CountrySTAT?” Limit yourself to a maximum of 2 – 3 messages! Focus on positive achievements and benefits! Tips for Communication Planning Monday, January 27, 2014GCC
  14. 14. - Identify the budget needed for the organization of specific activities in FAO HQ and at country levels. - Include the organization of consultation and sensitization seminars in the work plans. - When possible, use internal resources. Budget/Resources Monday, January 27, 2014GCC
  15. 15. - Ensure frequent monitoring of the effectiveness of communications. This can be done through the use of:  Questionnaires  Surveys  feedback from stakeholders involved and  external evaluations. Questions to be addressed: - “Are we providing the right communication products to the desired target audiences?” - “Are we using the most appropriate communication tools in a timely manner?” Planning and Evaluation Monday, January 27, 2014GCC
  16. 16. When preparing a Communications Strategy it is necessary to:  Identify target audiences and choose the most suitable communication channels.  Know the message that you want to deliver.  Consider the local context, identify relevant institutions and take into account the existing communication plans and strategies.  Identify gaps and future needs. Planning and Evaluation Monday, January 27, 2014GCC
  17. 17. 27/01/2014 FAO Statistics Division (ESS) Thank you! Monday, January 27, 2014GCC

"http://www.countrystat.org Role of Communication, CountrySTAT Communications Strategies, Objectives, Key messages, Audiences, Tools, Tips for communication planning, Budget, Planning, Evaluation"

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