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Celebration of World Soil Day 2017

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Seventh working session for the second panel of the Intergovernmental Technical Panel on Soils (ITPS), 30 October - 3 November 2017, FAO Hq, Rome. ITPS provides scientific and technical advice and guidance on global soil issues to the Global Soil Partnership primarily and to specific requests submitted by global or regional institutions and advocates for addressing sustainable soil management in the different sustainable development agendas. Presentation by Isabelle Verbeke, FAO.

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Celebration of World Soil Day 2017

  1. 1. World Soil Day 2017 G S P S e c r e t a r i a t I s a b e l l e V e r b e k e
  2. 2. INTERNATIONAL RECOGNITION YEARS after years … this International day observed worldwide is GROWING thanks to a dynamic campaign & global/growing participation... 4th year celebrating WSD as an international day following adoption by the UN GA in December 2013 2013 2014 2015 2016
  3. 3. Communication Campaign 2017 ITS OBJECTIVES: A. Raise awareness on the importance of sustaining healthy ecosystems and human well-being by addressing the increasing challenges in soil management and, B. Raise the profile of healthy soil by encouraging governments, organizations, communities and individuals around the world to engage in improving soil health C a r i n g f o r t h e P l a n e t … … s t a r t s f r o m t h e G r o u n d 1. WSD website 2. Digital strategy 3. Communication materials 4. Activities 5. Official and worldwide events
  4. 4. Support local and international WSD celebrations PRINTED and DISTRIBUTED through the Regional Partnerships to different countries Campaign 2017
  5. 5. World Soil Day website EN, FR, ES, RU, ZH, AR !!!  Homepage  About World Soil Day  Campaign Material  Activities  GSOC map  Worldwide Events Campaign 2017 www.fao.org/world-soil-day/en/
  6. 6. ASK FOR TRANSLATIONS The Ask for Translation Call is always OPEN… Communication Campaign 2017 More than 40 languages and dialects  Nepalese  Vietnamese  Georgian  Sesotho  Czech  Sinhala  Visayan We’ve just received the WSD logo translations in:
  7. 7. Campaign 2017 | Materials Web Banners, Mega Banners, Buttons in 6 or more languages Format 160*40 | 300*70 | 600*150 Fun campaign materials for free download, use and dissemination T-shirts with key messages | Gadgets
  8. 8. STRATEGY DIGITAL Campaign 2017 | Digital Campaign Key messages and Posts By 2050, we need to produce 50% more food than we did in 2012. Nearly 80% of the average calorie consumption per person comes from crops directly grown in the soil. There are more living organisms in a tablespoon of soil than there are people on earth. Soils host a quarter of our planet’s biodiversity. Soils improve our resilience to floods and droughts. The majority of the known antibiotics originated from soil bacteria, including penicillin. #WorldSoilDay More than 10 million people have abandoned their homelands due to environmental issues including drought, soil erosion, desertification and deforestation. The water we drink is purified by soils. Healthy soils are our silent allies in the fight against climate change.
  9. 9. The success of the World Soil Day depends on you and everyone's involvement! SOIL PAINTING COMPETITION new HeART and Soil event is foreseen for 5 December in Rome, Italy. The importance of soils will be emphasized through SOIL EXPERIMENTS DEDICATED TO CHILDREN. Help us discover all black ! We’re calling on children, teens and young university students all over the world to create an image that illustrates this year’s WSD theme painting with soil-derived colors. Produce a painting and share with us your time-lapse video no longer than 1 minute! Campaign 2017 | CURRENT ACTIVITIES HEART AND SOIL ART-EXHIBIT PHOTO CONTEST ON BLACK SOILS "When Soils turn Black“: organizations/individuals are invited to send their pictures by 13 November 2017 to world- soil-day@fao.org. Help us discover all black soils around the world! No matter if you’re a soil expert, a skilled photographer, a farmer, a native, or a young student
  10. 10. The winners of the photo- contest will receive soil related gadgets and a FAO certificate. In addition, their photo will be published in FAO website and used for the first ever published Black Soils’ photo calendar together with an article featuring the winning pictures in the framework of World Soil Day Official Rules Eligibility How can I participate? Format Copyright What is the deadline? Time frame, jury, prize
  11. 11. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae mi libero. Nulla facilisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae mi libero. Nulla facilisi. GroupA|agerangebetween6-11 GroupB|agerangebetween12and18 GroupC|above18 SOIL PAINTING TUTORIAL
  12. 12. 7Scientificexperiments agerangebetween6-15 soilLAB:ACTIVITY BOOK LET’SCELEBRATE SOILSAND TAKEAJOURNEYTO DISCOVERTHEGROUNDBENEATH OURFEET!!!
  13. 13. Global Soil Organic Carbon Map The first ever Global Soil Organic Carbon map (GSOCmap) will be launched on World Soil Day 2017! … NEW UPCOMING VIDEO!!!
  14. 14. WSD as a means to focus attention on soils and advocating for the sustainable soil management T h e C a m p a i g n • WSD WEBSITE IN 6 LANGUAGES • SOCIAL MEDIA • PUBLICATIONs • NEWSLETTER/ PRESS RELEASES • HIGHLIGHTS • OFFICIAL AND NON OFFICIAL WSD EVENTS on the Interactive map Campaign 2017 | How do we communicate?
  15. 15. THREE WORLDSOILDAY OFFICIALEVENTS NAIROBI MOSCOW ROME
  16. 16. world-soil-day@fao.org THANK YOU!

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