Introduction to Business Intelligence

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This presentation gives you a small introduction into Business Intelligence World. This PP has been changed since the presentation, because I presented a "short-version" of it.
Sadly, I am not capable to make links to display in a correct way (that you can click on them). I haven't found any solution for that. So you would need to download it. Sorry.

Please contact me if you have further questions per twitter or email.

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  • Bischen Lusting machen: Oracle und SAP (business objects); ibm (cognos)Eingehen auf Gooddata, sagen dass roman stanek founded netbeans >sold to sun > sold to oracle
  • Introduction to Business Intelligence

    1. 1. © Dr. K. Blank, Prof. Dr. A. Zimmermann. www.reutlingen-university.deHochschule ReutlingenReutlingen UniversityIntroduction to Business IntelligenceThe short version: see my slideshare hereDmitry Petrov @malcjohnSupervisor: Dr. Karlheinz BlankFaculty of computer scienceBusiness Informatics
    2. 2. © Dr. K. Blank, Prof. Dr. A. Zimmermann. www.reutlingen-university.deHochschule ReutlingenReutlingen UniversityQ: "What is the most simple Business Intelligence tools to get started with?"A: "Excel with PowerPivot add-on (included in 2013 Excel) is a good start for local/personal or even small team BI."Source: Quora.com, 2Q., http://www.quora.com/What-is-the-most-simple-BI-tools-to-get-started-withQ: “Which is the best BI tool that you have used?"A:"Excel."Source: LinkedIn Group:https://www.linkedin.com/groupItem?view=&gid=40057&type=member&item=208296560&trk=group_search_item_list-0-b-ttl&goback=.gna_40057
    3. 3. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityContent1. History2. Explanation of the term3. Why this BS ?4. Gartner Magic Quadrant Big: Oracle, IBM, Microsoft, SAP, SAS, Teradata Small: Birst, Gooddata, Looker, Domo, Tableau SW., BIRD5. IBM Cognos6. BI vs. Data Scientist7. Negative aspects of BI8. Case studies9. Tools10. Howard Dresner
    4. 4. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityContent1. History2. Explanation of the term3. Why this BS ?4. Gartner Magic Quadrant Big: Oracle, IBM, Microsoft, SAP, SAS, Teradata Small: Birst, Gooddata, Looker, Domo, Tableau SW., BIRD5. IBM Cognos6. BI vs. Data Scientist7. Negative aspects of BI8. Case studies9. Tools10. Howard Dresner
    5. 5. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen University• 1958: The 1. use of BI by IBM Researcher Hans Peter Luhn in "ABusiness Intelligence System" [2]• 1989: Gartner Research - Howard Dresner - "father of BI" - firstcoined the term as "a broad category of software and solutions forgathering, consolidating, analysing and providing access to data in away that lets enterprise users make better business decisions" [3]• 1993: MicroStrategy 1. BI SW Product: EIS Toolkit [4]• 1997s: BI widely used [4]• through 2010-2013: SaaS BI growth +22%History & FutureSources:[2] Harvey Koeppel, 1.3.2013, http://searchcio.techtarget.com/ (http://t.co/HKddGwUzmK) (free registration required)[3] 6 Different authors "Business Intelligence Systems: State-of-the-art Review and Contemporary Applications", 26.11.2009,http://spict.utar.edu.my/SPICT-09CD/contents/pdf/SPICT09_A-5_1.pdf[4] Information Builders, date unknown (approx. March 2012) http://www.informationbuilders.com/blog/bi-infographic
    6. 6. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversitySource: [1] Bernhard Humm, Frank Wietek, "Architektur von Data Warehouses und Business Intelligence Systemen,23.2.2005, http://logistics.de/filedownload/cns-i?id=i_file_18074 (free registration required)From "Management Info. Systems" through "Executive Info. Systems" to"Business Intelligence"
    7. 7. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityExplanation of BIDefinition: "Business intelligence is the process of gathering high-quality and meaningful information about the subject matter beingresearched that will help the individual(s) analyzing theinformation, draws conclusions or make assumptions.”"Ideal BI system gives an organizations employees, partners, andsuppliers easy access to the information they need to effectively dotheir jobs, and the ability to analyze and easily share this informationwith others" [1].Source: [1] Muhammad Nadeem, Syed Ata Hussain Jaffr: "Application of Business Intelligence In Banks (Pakistan)", 2.6.2004,http://arxiv.org/ftp/cs/papers/0406/0406004.pdf
    8. 8. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityZeta what ?35 Zettabyte =38,482,906,972,160 GigabyteAs of 2009, the entire WorldWide Web was estimated tocontain close to 500 Exabyte.[1]This is 0.5 ZB.[1] Source: http://en.wikipedia.org/wiki/Zettabyte, 7.5.2013
    9. 9. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversitySources:[1] Halo Business Intelligence, 26.3.2013, http://halobi.com/2013/03/infographic-data-quality-in-bi-the-costs-and-benefits/,[2] Big Data Just Beginning to Explode, date unknown,http://www.csc.com/big_data/flxwd/83638-big_data_just_beginning_to_explode_interactive_infographic[3] What is big data, 11.9.2012, http://www.asigra.com/blog/big-data-infographic-what-big-data[3][2][1]Why this BS
    10. 10. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen University[1][3]Why this BS"... according to a recentGartner study, 70% to80% of businessintelligence projectsfail" [4][4] ComputerWeekly, "Poor communication to blame for businessintelligence failure, says Gartner", 10.1.2011,http://www.computerweekly.com/news/1280094776/Poor-communication-to-blame-for-business-intelligence-failure-says-Gartner
    11. 11. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityGartner Magic Quadrant = LeadersSource: Gartner Research, 5.2.2013 https://www.gartner.com/technology/reprints.do?id=1-1DZLPEP&ct=130207&st=sb
    12. 12. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen Universityo "...GoodData are the first cloud-based BI vendors to have enough market traction andcustomer references to enter the Magic Quadrant."o "...IBM continues to maintain its leading position on the Completeness of Vision axis forthis years Magic Quadrant..."o "...Microsoft virtually guarantees its BI offerings continued and even expandedadoption..."o "Oracles customer experience ratings ... continue to be a chronic weakness (...3 year ina row...).... "o "...more SAP respondents cited software quality than for any other vendor. Of all SAPsreferences, 20.17% cited this limitation, compared with an average of 6.2% across allvendor references...‘unreliable, unstable and/or buggy‘ ..."12
    13. 13. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityGartner Magic QuadrantSource: [6] Thomas Laussermair, 12.2.2013 https://visualign.wordpress.com/2013/02/12/magic-quadrant-business-intelligence-2013/Web aplication in Flexhttp://public.tableausoftware.com/views/BI_MagicQuadrant/BI_MagicQuadrant
    14. 14. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityIBM Cognos• Founded in 1969 in Canada [1]• 31.8.2008 acquired for 4.9 Billion $$$ by IBM [2]• Leader in Completeness of Vision• "Native interfaces to major ERP systems" & providers : SAP, Oracle, Microsoft,Salesforce.com, Sybase, Teradata [3]• Cognos is just a brand; further products like IBM SPSS (competitor to R-Language andExcel), InfoSphere Warehouse, ManyEyes etc...• Prices various, but for SME starts around 1000 $ per user [4,5]Sources:[1] IAN AUSTEN, "I.B.M. Acquires Cognos, Maker of Business Software, for $4.9 Billion", 13.11.2007, http://www.nytimes.com/2007/11/13/technology/13cognos.html[2] Version as of 5.3.2013 by Ningauble, http://en.wikipedia.org/wiki/Cognos[3] http://www-01.ibm.com/software/analytics/cognos/[4] Centurus Slideshare, "IBM Cognos 10.2 Whats New ?", http://www.slideshare.net/senturus/senturus-cognos-102-webinar[5] http://www.buyalicence.com/
    15. 15. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityIBM CognosVideo: http://www.youtube.com/watch?v=tukye-ydXWkImage: http://www-01.ibm.com/software/analytics/what-is-analytics/
    16. 16. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityNot everything is greenSource:[1] https://www.linkedin.com/groupItem?view=&gid=40057&type=member&item=222968126&qid=2924072f-90a2-4228-80b5-8ebbfd688b4a&trk=group_items_see_more-0-b-ttl[2] http://business.mapsofindia.com/business-intelligence/disadvantages.html[3] Brad Plumer on 1.3.2013, "Groupon’s CEO writes the best resignation letter ever"http://www.washingtonpost.com/blogs/wonkblog/wp/2013/03/01/groupons-ceo-writes-the-best-resignation-letter-ever/Time• Complex• Users don’t engage [1]• “Time scales not met by a mile” [1,2]Costs• More than doubled [1]• SaaS BI Market [2]Others• “From controversial metrics in our S1…” [3]• Numbers are not everything ! Feelings are important too !
    17. 17. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityTools & PlatformsSources:[1] http://en.wikipedia.org/wiki/Business_Objects; [2] http://en.wikipedia.org/wiki/Hyperion_Solutions; [3]http://en.wikipedia.org/wiki/Cognos; [4] http://www.csob.cz/en/CSOB/About-CSOB/Profile-CSOB/Stranky/default.aspx[5] http://www.informatica.com http://bit.ly/Zsk1LvConsolidation ? :http://goo.gl/vM0w4
    18. 18. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityTools & Platforms - Open for anybodySources:[1] http://d3js.org/; [2] http://visual.ly/; [3] http://cartodb.com/; [4] http://www.r-project.org/; [5] http://gephi.org; [6] The top 20data visualisation tools, Brian Suda on 17.9.2012, http://www.netmagazine.com/features/top-20-data-visualisation-tools; [7]https://hadoop.apache.org/; [8] Jake Rocheleau on http://www.hongkiat.com/blog/data-visualization-tools-resources/; [8]http://www.r-project.org/; [9] http://www.google.com/publicdata/directory; http://www.voltdb.comDatabases: VoltDB [10], CouchDB, Voldemort, CartoDB [3], MongoDB, other NoSQL DB etc.Frameworks & Libraries: Hadoop [7], D3 [1], NumPy +SciPy, Mahout, Gephi [5]Programming languages: R-Language [8], Python, Scala, C++/C#Google: Fusion Tables, BigQuery, Data Visualization, Trends, Cloud Compute Engine, Public Data [9]Microsoft: Office, SharePoint, SQL Server (SSAS), AzureServices: Visual.ly [2], Rpubs.com
    19. 19. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityHoward Dresner Wisdom of Crowds Business Intelligence Market Study• H.D. has own company - Dresner AdvisoryServices (CTO)• 4th edition has 106 pages “of in-depth marketanalysis”• Each May (current 4th issue)http://www.yellowfinbi.com/YFCommunityNews-Download-Dresner-s-2012-Wisdom-of-Crowds-Business-Intelligence-Market-Study-114810(download)http://howarddresner.com/ His Webpage
    20. 20. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversitySpecial thanks to:1. Heiko Retter2. All the people in the LinkedIn BI group and at Quorawho share their knowledge.
    21. 21. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversitySources used to gain information about BI• http://www.gravic.com/shadowbase/uses/real-timebusinessintelligenceintroduction.html• http://www.tableausoftware.com/about/blog/2012/02/gartner-magic-quadrant-bi-2012-out-16085• http://www.zdnet.com/gartner-releases-2013-bi-magic-quadrant-7000011264/• http://www.analyticsdiscovery.com/2013/03/how-big-data-saved-intel-100-million.html• http://www.infoworld.com/d/business-intelligence/big-data-isnt-your-parents-business-intelligence-215289• http://domino.research.ibm.com/comm/research.nsf/pages/r.statistics.innovation.html• http://www.slideshare.net/dba_alex/open-source-business-intelligence-overview• http://www.information-management.com/blogs/data-science-BI-database-Hadoop-Enzee-10021757-1.html• http://www.information-management.com/blogs/data_science_BI_analytics_big_data_visualizations-10020259-1.html• https://visualign.wordpress.com/2012/02/20/gartners-magic-quadrant-for-business-intelligence/• https://www.gartner.com/technology/reprints.do?id=1-196WFCB&ct=120207&st=sb• https://www.gartner.com/technology/reprints.do?id=1-1DZLPEP&ct=130207&st=sb• http://www.thisisthegreenroom.com/2011/data-science-vs-business-intelligence/• http://venublog.com/2012/12/10/data-science-vs-data-analytics/• http://www.banktech.com/business-intelligence/the-next-level-in-business-intelligence/191600007• http://h30565.www3.hp.com/t5/Active-Information/Data-Scientists-amp-Business-Intelligence-Pros-what-s-the/ba-p/1534
    22. 22. Methoden der WirtschaftsinformatikHochschule ReutlingenReutlingen UniversityImage: http://davidosmond.com/wp-content/uploads/2012/12/the-end.jpg

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