Rc demo v260613_eng

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Rc demo v260613_eng

  1. 1. 1 your experiences on stage v. 07/06/2013
  2. 2. 2RunnyCard © 2013 RunnyCard is an app for iPhone/iPad and a website it’s a viewer of feelings which displays the emotions experienced in a run
  3. 3. 3RunnyCard © 2013 RunnyCard is an app for iPhone/iPad and a website it’s an emotional displayer which displays the emotions experienced in a run
  4. 4. 4RunnyCard © 2013 RunnyCard is an app for iPhone/iPad and a website it’s an emotional displayer which displays the emotions experienced in a run
  5. 5. 5RunnyCard © 2013 RunnyCard displays the emotions that you lived in a run
  6. 6. 6RunnyCard © 2013 it’s a visual storyteller which enables each runner to tell the story of his run RunnyCard displays the emotions that you lived in a run
  7. 7. 7RunnyCard © 2013 it’s a visual storyteller which enables each runner to tell the story of his run it’s an advanced Training Log that shows your race in a visual way RunnyCard displays the emotions that you lived in a run
  8. 8. 8RunnyCard © 2013 #1 RE-LIVE YOUR RUN
  9. 9. 9RunnyCard © 2013 yesterday you run a race: Naples Run 10k
  10. 10. 10RunnyCard © 2013 this is your Training Log …anonymous, emotionless, experts only…
  11. 11. 11RunnyCard © 2013 RunnyCard turns it into an animated movie of your race starring an avatar similar to you who shows the emotions that you lived in the race
  12. 12. 12 START RunnyCard © 2013
  13. 13. 13RunnyCard © 2013
  14. 14. 14RunnyCard © 2013
  15. 15. 15RunnyCard © 2013
  16. 16. 16RunnyCard © 2013
  17. 17. 17RunnyCard © 2013
  18. 18. 18RunnyCard © 2013
  19. 19. 19RunnyCard © 2013
  20. 20. 20RunnyCard © 2013
  21. 21. 21RunnyCard © 2013
  22. 22. 22RunnyCard © 2013 FINISH
  23. 23. 23RunnyCard © 2013 → a single frame of an animated movie → a postcard/poster to share online and print on paper or gadgets Start km 1 km 2 Km 3 Km 5Km 4 every km/mile becomes an image:
  24. 24. 24 #2 CREATE YOUR OWN AVATAR RunnyCard © 2013
  25. 25. 25RunnyCard © 2013 create an Avatar similar to you ... you are twins now...
  26. 26. 26RunnyCard © 2013 for your avatar choose body type; skin color
  27. 27. 27RunnyCard © 2013 for your avatar choose the shape of the face, nose and ears; the shape and color of hair, eyes and mouth (1) HAIR
  28. 28. 28RunnyCard © 2013 EYES for your avatar choose the shape of the face, nose and ears; the shape and color of hair, eyes and mouth (2)
  29. 29. 29RunnyCard © 2013 for your avatar choose outfit (1)
  30. 30. 30RunnyCard © 2013 for your avatar choose outfit (2)
  31. 31. 31RunnyCard © 2013 for your avatar choose shoes
  32. 32. 32RunnyCard © 2013 edit the avatar whenever you want to adapt it to your changes …you are skinnier, have a beard, wear glasses, etc… - 6 kg no more belly!
  33. 33. 33RunnyCard © 2013 dress your avatar as you like …dress him up with the outfit you had in the race…
  34. 34. 34 #3 RE-CREATE YOUR OWN RACE RunnyCard © 2013
  35. 35. 35RunnyCard © 2013 ready to show yours deeds!
  36. 36. 36RunnyCard © 2013 → Pace you kept during the race → Physical Condition that you specified manually enter the Pace on the website or app automatically import the Pace from Garmin devices automatically import the Pace from running App (Runkeeper, Nike+, Runtastic, ecc.) PACE manually enter the Physical Condition Value on the website or app PHYSICAL CONDITION the Avatar comes to life based on:
  37. 37. 37RunnyCard © 2013 enter the Pace you've kept for each km/mile automatically import it from running App like Nike+, Runkeeper, Runtastic, ecc. manually enter it on the website or app automatically import it from Garmin or other GPS watches
  38. 38. 38RunnyCard © 2013 enter a Physical Condition Value for every km/mile that represents your feelings at that point of the race › my legs are sooo heavy › I’m exhausted › my liver hurts so much › why am I so slow? › never, never again 42 km! › I need a good coach.. › I’m a rookie etc.... › I’m in a very good shape › I’m flying… › I’ll make my PB › I feel invincible › never felt so good › no pain no gain › I’ll speed up ecc. NEGATIVE POSITIVE
  39. 39. 39RunnyCard © 2013 today I never stop! enter a Comment for each km/mile
  40. 40. 40RunnyCard © 2013 insert a background music
  41. 41. 41RunnyCard © 2013 see the race in several ways for example only with the Avatar
  42. 42. 42 START RunnyCard © 2013 NAPLES RUN 10k John Smith 4/3/2013
  43. 43. 43RunnyCard © 2013 Km 1 4:22 NAPLES RUN 10k John Smith 4/3/2013
  44. 44. 44RunnyCard © 2013 Km 2 4:21 NAPLES RUN 10k John Smith 4/3/2013
  45. 45. 45RunnyCard © 2013 Km 3 4:15 NAPLES RUN 10k John Smith 4/3/2013
  46. 46. 46RunnyCard © 2013 Km 4 4:11 NAPLES RUN 10k John Smith 4/3/2013
  47. 47. 47RunnyCard © 2013 Km 5 4:02 NAPLES RUN 10k John Smith 4/3/2013
  48. 48. 48RunnyCard © 2013 Km 6 4:19 NAPLES RUN 10k John Smith 4/3/2013
  49. 49. 49RunnyCard © 2013 Km 7 4:55 NAPLES RUN 10k John Smith 4/3/2013
  50. 50. 50RunnyCard © 2013 Km 8 5:09 NAPLES RUN 10k John Smith 4/3/2013
  51. 51. 51RunnyCard © 2013 Km 9 5:18 NAPLES RUN 10k John Smith 4/3/2013
  52. 52. 52RunnyCard © 2013 Km 10 FINISH 5:35Final Time: 46:27 NAPLES RUN 10k John Smith 4/3/2013
  53. 53. 53RunnyCard © 2013 km 1 km 2 see the race with your Physical Condition Value and with the places you met along the route …monuments, landscape, historical and cultural places, etc…
  54. 54. 54RunnyCard © 2013
  55. 55. 55RunnyCard © 2013
  56. 56. 56RunnyCard © 2013
  57. 57. 57RunnyCard © 2013
  58. 58. 58RunnyCard © 2013
  59. 59. 59RunnyCard © 2013
  60. 60. 60RunnyCard © 2013
  61. 61. 61RunnyCard © 2013
  62. 62. 62RunnyCard © 2013
  63. 63. 63RunnyCard © 2013
  64. 64. 64RunnyCard © 2013
  65. 65. 65RunnyCard © 2013
  66. 66. 66RunnyCard © 2013 see the race with your Comments today I’ll do my PB!
  67. 67. 67RunnyCard © 2013
  68. 68. 68RunnyCard © 2013 I’m in a very good shape!
  69. 69. 69RunnyCard © 2013 it’ll be like a stroll in the park
  70. 70. 70RunnyCard © 2013 my legs feel like a Kenyan 2013
  71. 71. 71RunnyCard © 2013 never felt so good ! 2013
  72. 72. 72RunnyCard © 2013 I'll finish 10' before Mark 2013
  73. 73. 73RunnyCard © 2013 never slow down... I speed up! 2013
  74. 74. 74RunnyCard © 2013 flyiiing.. I’ll make my PB 2013
  75. 75. 75RunnyCard © 2013 ouch... yesterday I drunk too much wine… 2013
  76. 76. 76RunnyCard © 2013 I feel like a sword in my liver 2013
  77. 77. 77RunnyCard © 2013 how long 'til the finish line? 2013
  78. 78. 78RunnyCard © 2013 HELP… my legs are sooo heavy 2013
  79. 79. 79RunnyCard © 2013 2013
  80. 80. 80RunnyCard © 2013 I'm a rookie! I need a good trainer 2013
  81. 81. 81 #4 SHARE IT WITH THE WORLD RunnyCard © 2013
  82. 82. 82RunnyCard © 2013 the movie is ready to testify your deeds! today I made my PB
  83. 83. 83RunnyCard © 2013 the movie can be: SHARED ON SOCIAL SITES youtube, facebook, twitter, g+, etc. STORED ON YOUR COMPUTER SMARTPHONE, IPAD AND CLOUD SENT BY EMAIL 1 2 3 gdrive dropbox
  84. 84. 84RunnyCard © 2013 every km/mile of the movie is an image that can be: SHARED ON SOCIAL SITES facebook, twitter, g+, pinterest, ecc. PRINTED ON PAPER in high resolution and in several dimensions (card, A4, poster, billboard, etc.) PRINTED ON GADGETS t-shirt, cap, mug, mousepad, stickers, ecc. STORED ON YOUR COMPUTER, SMARTPHONE, IPAD E NEL CLOUD even in hi-res for printing SENT BY EMAIL 1 2 3 4 5 gdrive dropbox
  85. 85. 85RunnyCard © 2013 example: put the movie on YouTube Napoli Run 10k 2013 Gabriele Verdini Napoli Run 10k
  86. 86. 86RunnyCard © 2013 example: share the movie on Facebook Napoli Run 10k 2013 Gabriele Verdini
  87. 87. 87RunnyCard © 2013 example: share the images on facebook Gianni Rossi shared MaxiMaratona’s photoGianni Rossi
  88. 88. 88RunnyCard © 2013 example: print the images in different sizes print a postcard print a poster print a billboard
  89. 89. 89RunnyCard © 2013 example: print the images on gadgets …t-shirt, sweater, cap, mug, sticker, mouse-pad, etc…
  90. 90. 90RunnyCard © 2013 create summary images of the race
  91. 91. 91 movies and images can be viewed on Smartphone RunnyCard © 2013
  92. 92. 92 #5 BECOME A STAR! RunnyCard © 2013
  93. 93. 93RunnyCard © 2013 you are a STAR now!
  94. 94. 94RunnyCard © 2013 everyone has understood what you did: YOU ARE A STAR! you are a star because of movies you ran a race → the avatar has started running → videos of the race have been created you entered race details: you put the videos on YouTube, Facebook, etc. your friends have seen the videos; they commented and joked about them 1 2 3 4 5
  95. 95. 95RunnyCard © 2013 your exploit is everywhere: YOU ARE A STAR! you put the images on Facebook, Twitter, G+, etc. your friends have seen them; they commented and joked about them 1 2 5 you printed them (they hung on the wall now…even on a billboard!) 3 you printed them on t-shirts, mugs, caps, etc. 4 you are a star because of images
  96. 96. 96RunnyCard © 2013 you’ve created your Running Identity that strengthens your Social Identity Look how I ran the New York City Marathon I am a Runner! wow! wow!
  97. 97. 97 #6 PICK UP THE VALUE RunnyCard © 2013
  98. 98. 98RunnyCard © 2013 RunnyCard creates value for all players in the running world 1 runners 2 races 3 sponsors, companies
  99. 99. 99RunnyCard © 2013 the value for Runners (1) BEST PRESENTATION FOR YOUR RACES1 RunnyCard movies and images, with the personalized Avatar who plays your emotions, show your races in a very funny and spectacular way today I flyyyyy !
  100. 100. 100RunnyCard © 2013 the value for Runners (2) CREATION OF PERSONAL RUNNING IDENTITY CREATION OF PERSONAL GADGETS INCREASE OF PERSONAL STATUS 2 RunnyCard movies and images are viral elements shared frequently by users visual representation of emotions you experienced allows understanding of the race to everybody, even to no-runners printed images and gadgets about your race complete the construction of your Running Identity (Running Status)
  101. 101. 101RunnyCard © 2013 the value for Runners (3) CREATION OF A VISUAL TRAINING LOG3 RunnyCard allows you to store paces, emotions and memories of your runs: the use of images and personalized avatar to show your races is an impressive improvement of the traditional (old) Training Log Start km 1 km 2 Km 3 Km 5Km 4 4.22 4.21 4.15 4.024.11
  102. 102. 102RunnyCard © 2013 the value for Runners (4) INCREASE OF SATISFACTION AND FUN4 the ability to share the results of your activities with friends increases the satisfaction and the commitment to running
  103. 103. 103RunnyCard © 2013 RECAP: the value for Runners INCREASE OF SATISFACTION AND FUN4 CREATION OF A VISUAL TRAINING LOG3 CREATION OF PERSONAL RUNNING IDENTITY CREATION OF PERSONAL GADGETS INCREASE OF PERSONAL STATUS 2 BEST PRESENTATION OF YOUR RACES1
  104. 104. 104RunnyCard © 2013 the value for Races (1) 1 NEW ADVERTISING RunnyCard provides organizers new and effective forms of advertising that enhance greatly their offering to the sponsors: movies, images and gadgets contain advertising dedicated to the sponsors of the race insert advertisement at the beginning and end of the movies (pre-roll, post-roll) insert advertising in the images and movies
  105. 105. 105RunnyCard © 2013 the value for Races (2) 2 NEW CUSTOMIZED GADGETS RunnyCard provides new personalized gadgets about the race: its images can be placed on various items such as t-shirts, caps, mugs, mouse-pads, etc.. gadgets manufacturing and shipping are handled by a dedicated external website
  106. 106. 106RunnyCard © 2013 the value for Races (3) 3 NEW PRODUCTS ON SALE (MICROPAYMENTS) organizers may offer RunnyCard services to their users for free or paid: payments may relate to the purchase of a single content (eg. a movie) or a subscription for unlimited use of RunnyCard in a period of time examples: a) it’s free to create certain types of movie or images b) it’s free to create a limited number of movies or images c) it’s free to create movies and images; paid their sharing or printing d) it’s free to create movies containing initial and final advertising; paid are movies with no advertising (subscription) etc. limited free contents unlimited subscription contents
  107. 107. 107RunnyCard © 2013 the value for Races (4) 4 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE RACE RunnyCard movies and images are viral elements shared frequently by users: they are powerful advertising tools capable of reaching quickly a very large audience
  108. 108. 108RunnyCard © 2013 the value for Races (5) 5 INNOVATIVE AND PERSONALIZED PRODUCTS FOR THEIR USERS; IMPROVEMENT IN STATUS FOR THE RACE RunnyCard personalized products are very innovative, useful and fun. They create a valuable "technological status" for the race, increasing the value perceived by the users
  109. 109. 109RunnyCard © 2013 the value for Races (6) 6 CUSTOM APP RunnyCard can create a customized version of the app dedicated entirely to the race RunnyCard Naples 10k 2013
  110. 110. 110RunnyCard © 2013 RECAP: the value for Races 5 INNOVATIVE AND PERSONALIZED PRODUCTS FOR THEIR USERS; IMPROVEMENT IN STATUS FOR THE RACE 4 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE RACE 3 NEW PRODUCTS (MICROPAYMENTS) 2 NEW CUSTOMIZED GADGETS 1 NEW ADVERTISING 6 CUSTOM APP
  111. 111. 111RunnyCard © 2013 RECAP: revenues for Races 1. Advertising on movies: advertising inserted in each frame, at the beginning and the end of the movie 2. Advertising on images: advertising inserted on images to print or share (postcards, posters, gadgets, etc.) 3. Customized app: customized version of the app dedicated entirely to the race 4. Gadgets: sale of gadgets containing images created by the users related to the race (t-shirts, caps, mugs, etc.). 5. Premium services: direct sale of some services to the users with micropayment formula (annual subscription, creation of a greater number of movies, etc.) RunnyCard offers new incomes to races:
  112. 112. 112RunnyCard © 2013 the value for Sponsors (1) 1 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE BRAND RunnyCard movies and images are viral elements shared frequently by users: they are powerful advertising tools for the brand capable of reaching a very large audience
  113. 113. 113RunnyCard © 2013 the value for Sponsors (2) 2 NEW TECHNOLOGICAL PRODUCT HIGHLY INNOVATIVE AND CUSTOMIZABLE RunnyCard personalized products are very innovative, useful and fun: they increase users identification and loyalty to the brand
  114. 114. 114RunnyCard © 2013 RECAP: the value for Sponsors 2 NEW TECHNOLOGICAL PRODUCT HIGHLY INNOVATIVE AND CUSTOMIZABLE 1 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE BRAND
  115. 115. 115 #6 THE RUNNYCARD EFFECT RunnyCard © 2013
  116. 116. 116RunnyCard © 2013 Runnycard is a worldwide innovation a new way to represent running understandable by everybody RECAP: the RunnyCard Effect
  117. 117. 117RunnyCard © 2013 RunnyCard is a visual storyteller that allows anyone to tell the story of his own race an engaging, exciting and detailed story a valuable personal memory a funny event to share with others an extraordinary builder of Personal Running Identity a great advertisement for runners and races a new income for races a new way of communicating that puts running even more in social life! RECAP: the RunnyCard Effect
  118. 118. 118RunnyCard © 2013 1. represents the runner using an avatar like himself 2. visually represents the emotions and feelings experienced during the race 3. creates a custom animated movie that shows the personal performance in the race 4. creates custom images on their race to be shared online and printed on paper or on gadgets 5. creates a personal training log that shows data in a visual and animated way competitive advantage RUNNYCARD IS THE ONLY PRODUCT IN THE WORLD THAT:
  119. 119. 119 #7 LAST MILE RunnyCard © 2013
  120. 120. 120RunnyCard © 2013 Business Model 1. SALE OF ADVERTISING (on their own and through the races) 2. SALE OF PREMIUM CONTENTS (on their own and through the races) 3. SALE OF RUNNYCARD SERVICES TO RACES 4. APP CUSTOMIZATION FOR RACES RunnyCard generates revenues in several ways:
  121. 121. 121RunnyCard © 2013 Business Model (1) SALE OF ADVERTISING (on their own and through the races) 1 RunnyCard inserts advertising in movies, images, gadgets and website on the basis of commercial agreements, sale advertising is handled by: a. RunnyCard (direct sales). b. Media agency, companies dedicated to creating, planning, and handling advertising for their clients . esempio: MindShare, Google AdWords, Banzai Adv,ecc. c. Race Organizers
  122. 122. 122RunnyCard © 2013 Business Model (2) SALE OF PREMIUM CONTENTS (on their own and through the races) 2 RunnyCard offers its services to users and races with the model Freemium/Premium specific for the web or mobile medium on the basis of commercial agreements services are offered: a. Free. All services are provided free of charge to users. Monetization is achieved through advertisement (see previous slide) b. Subscribtion. All services are available on payment of a subscription (e.g. monthly, yearly, etc.). It integrates the monetization with advertising c. Premium. Some services are paid (e.g. creation of certain types of movies or pictures, creation of a number of movies or pictures, etc.). It integrates the monetization with advertising
  123. 123. 123RunnyCard © 2013 Business Model (3) SALE OF RUNNYCARD SERVICES TO RACES3 RunnyCard offers some customizations to the races on payment of a fee on the basis of commercial agreements are offered: a. Custom background for movies and images b. Custom layout for movies and images c. Custom outfit for the avatar d. Custom sound effects e. Custom race diplomas
  124. 124. 124RunnyCard © 2013 Business Model (4) PERSONALIZZAZIONE DELLA APP PER LE GARE4 RunnyCard offre alle Gare una versione della App iPhone completamente customizzata per la loro manifestazione in base agli accordi commerciali la App Customizzata può essere collegata ulteriormente al sito web della Gara (es. inserimento dei filmati direttamente nel sito web della Gara)
  125. 125. 125RunnyCard © 2013 Time to market → La prima release di RunnyCard sarà disponibile a partire da ottobre 2013 → da maggio 2013 sono in corso le attività di contatto e marketing con le gare e con gli sponsor
  126. 126. 126RunnyCard © 2013 contatti Fabrizio Fabri Ideazione e marketing @ fabrizio.fabri@runnycard.com m 338 4733415
  127. 127. 127RunnyCard © 2013 THANK YOU for running this marathon presentation with me! …adesso vado a correre con un’amica…
  128. 128. 128 your experiences on stage www.runnycard.com info@runnycard.com

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