Successfully reported this slideshow.
Top Ten Social Media Marketing
Mistakes
www.ezyinsights.com
What is EzyInsights?
Improves social media for brands.
Takes your data - makes it easy to
get insights from it.
Some of ou...
Following the WRONG METRICS
Number 1.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
Don’t care about how many fans you have
Top Ten Social Media Marketing Mistakes
Track Engagement
Top Ten Social Media Marketing Mistakes
Look at what is working and what isn’t.
“Buying” Fans and Followers
Number 2.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
BAD! WORSE!
Top Ten Social Media Marketing Mistakes
Better... Best.
Posting too much or too little
Number 3.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
How visibility works
Using the wrong page category
Number 4.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
The page category impacts visibility
Blatant Marketing or Advertising
Number 5.
Top Ten Social Media Marketing Mistakes
People are conditioned not to trust marketing.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
NO!
Top Ten Social Media Marketing Mistakes
Yes!
Using badly formatted images
Number 6.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
No!
Top Ten Social Media Marketing Mistakes
Yes!
Closing the wall
Number 7.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
People will complain on your posts instead
Top Ten Social Media Marketing Mistakes
Wall posts do NOT show in the news feed!
Engaging with the wrong people
Number 8.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
Leave this person be (be happy he shared)
Top Ten Social Media Marketing Mistakes
Talk to and reward this person!
Not asking questions
Number 9.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
BAD!
Top Ten Social Media Marketing Mistakes
Better.
Not having a budget
Number 10.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
“If You’re Not Paying Anymore,
Then Facebook Isn’t Playing
Anymore…”
Top Ten Social Media Marketing Mistakes
Boost this one!
And finally…. remember this:
On social media, it’s all about your friends!
Everyone trusts
their friends.
Top Ten Social M...
About The Author
Duane Atkins
CEO and Founder
twitter: @arrtoo
duane@ezyinsights.com
For more info checkout:
http://blog.e...
Thank you!
Upcoming SlideShare
Loading in …5
×

Top Ten Social Media Marketing Mistakes

581 views

Published on

With traditional digital marketing, brands and their agencies feel comfortable. This is not so in Social Media. Brands and companies struggle with Social Media and what approach to take because it is new and trends are changing.

At EzyInsights, we've looked at hundreds of Facebook pages and their respective data. We understand what works and what doesn't. But don't take our word for it - let your own brand's data do the talking. We take that data and turn it into real insights that tell you what to do to improve.

Are you familiar with these mistakes? Perhaps we can help you avoid making the same mistakes as others.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Top Ten Social Media Marketing Mistakes

  1. 1. Top Ten Social Media Marketing Mistakes www.ezyinsights.com
  2. 2. What is EzyInsights? Improves social media for brands. Takes your data - makes it easy to get insights from it. Some of our Customers Introduction Top Ten Social Media Marketing Mistakes
  3. 3. Following the WRONG METRICS Number 1. Top Ten Social Media Marketing Mistakes
  4. 4. Top Ten Social Media Marketing Mistakes Don’t care about how many fans you have
  5. 5. Top Ten Social Media Marketing Mistakes Track Engagement
  6. 6. Top Ten Social Media Marketing Mistakes Look at what is working and what isn’t.
  7. 7. “Buying” Fans and Followers Number 2. Top Ten Social Media Marketing Mistakes
  8. 8. Top Ten Social Media Marketing Mistakes BAD! WORSE!
  9. 9. Top Ten Social Media Marketing Mistakes Better... Best.
  10. 10. Posting too much or too little Number 3. Top Ten Social Media Marketing Mistakes
  11. 11. Top Ten Social Media Marketing Mistakes How visibility works
  12. 12. Using the wrong page category Number 4. Top Ten Social Media Marketing Mistakes
  13. 13. Top Ten Social Media Marketing Mistakes The page category impacts visibility
  14. 14. Blatant Marketing or Advertising Number 5. Top Ten Social Media Marketing Mistakes
  15. 15. People are conditioned not to trust marketing. Top Ten Social Media Marketing Mistakes
  16. 16. Top Ten Social Media Marketing Mistakes NO!
  17. 17. Top Ten Social Media Marketing Mistakes Yes!
  18. 18. Using badly formatted images Number 6. Top Ten Social Media Marketing Mistakes
  19. 19. Top Ten Social Media Marketing Mistakes No!
  20. 20. Top Ten Social Media Marketing Mistakes Yes!
  21. 21. Closing the wall Number 7. Top Ten Social Media Marketing Mistakes
  22. 22. Top Ten Social Media Marketing Mistakes People will complain on your posts instead
  23. 23. Top Ten Social Media Marketing Mistakes Wall posts do NOT show in the news feed!
  24. 24. Engaging with the wrong people Number 8. Top Ten Social Media Marketing Mistakes
  25. 25. Top Ten Social Media Marketing Mistakes Leave this person be (be happy he shared)
  26. 26. Top Ten Social Media Marketing Mistakes Talk to and reward this person!
  27. 27. Not asking questions Number 9. Top Ten Social Media Marketing Mistakes
  28. 28. Top Ten Social Media Marketing Mistakes BAD!
  29. 29. Top Ten Social Media Marketing Mistakes Better.
  30. 30. Not having a budget Number 10. Top Ten Social Media Marketing Mistakes
  31. 31. Top Ten Social Media Marketing Mistakes “If You’re Not Paying Anymore, Then Facebook Isn’t Playing Anymore…”
  32. 32. Top Ten Social Media Marketing Mistakes Boost this one!
  33. 33. And finally…. remember this: On social media, it’s all about your friends! Everyone trusts their friends. Top Ten Social Media Marketing Mistakes
  34. 34. About The Author Duane Atkins CEO and Founder twitter: @arrtoo duane@ezyinsights.com For more info checkout: http://blog.ezyinsights.com http://facebook.com/EzyInsights http://www.ezyinsights.com @ezyinsights Top Ten Social Media Marketing Mistakes
  35. 35. Thank you!

×