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CMAD Main Presentation


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Introduction to EzyInsights for Community Managers Appreciation Day 2014 in Finland

Published in: Social Media, Technology
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CMAD Main Presentation

  1. 1. INTRO Steve El-Sharawy EzyInsights @stiff Send us questions & comments! @ezyinsights
  2. 2. WHY WE EXIST Duane Atkins CEO EzyInsights @arrtoo @ezyinsights
  3. 3. “These tools are powerful but I don’t use them to their full potential.”
  4. 4. Big data ≠ Loud data
  5. 5. An easier way was needed A smarter way Content is King!
  6. 6. Case Study: YleX on Facebook Average number of comments per post more than doubled
  7. 7. Other stories - Monitor which posts are working to decide which posts to promote Spotify - Used competitor data to immediate effect
  8. 8. Constantly evolving to suit customers old and new
  9. 9. INTRODUCTION TO THE EZYINSIGHTS TOOL Christel Vaenerberg Business Dev. Manager @titca @ezyinsights
  10. 10. What happened yesterday? Facebook Insights?
  11. 11. Your daily data delivery
  12. 12. Follow competitors or benchmark
  13. 13. Where do you find out the Engagement?
  14. 14. Engagement!
  15. 15. How to listen to your community
  16. 16. Conversation
  17. 17. Wordcloud
  18. 18. Fans: Who is important?
  19. 19. Welcome to your Ambassadors
  20. 20. Insights that matter!
  21. 21. PUTTING THE “EZY” IN EZYINSIGHTS Janne Saarikko Expert Blogger @saarikko
  22. 22. Instagram Launch Today!
  23. 23. Q&A @ezyinsights
  24. 24. What use is data that doesn’t drive your decisions? We track data that gives you real value. Do less, know more.
  25. 25. Contact us: Twitter: @ezyinsights Facebook: Duane: @arrtoo Christel: @titca Steve: @stiff Janne: @saarikko