INTRO
Steve El-Sharawy
EzyInsights
@stiff
Send us questions & comments!

@ezyinsights
WHY WE EXIST
Duane Atkins
CEO EzyInsights
@arrtoo
@ezyinsights
“These tools are powerful
but I don’t use them to their
full potential.”
Big data ≠ Loud data
An easier way was needed
A smarter way
Content is King!
Case Study: YleX on Facebook
Average number of comments
per post more than doubled
Other stories
Tori.fi - Monitor which posts are working to
decide which posts to promote
Spotify - Used competitor data to...
Constantly evolving to suit
customers old and new
INTRODUCTION TO THE
EZYINSIGHTS TOOL

Christel Vaenerberg
Business Dev. Manager
@titca
@ezyinsights
What happened yesterday?
Facebook
Insights?
Your daily data delivery
Follow competitors or
benchmark
Where do you find out the
Engagement?
Engagement!
How to listen to your community
Conversation
Wordcloud
Fans: Who is important?
Welcome to your Ambassadors
Insights that matter!
PUTTING THE “EZY” IN
EZYINSIGHTS

Janne Saarikko
Expert Blogger
@saarikko
Instagram Launch Today!
Q&A
@ezyinsights
What use is data that doesn’t drive your
decisions?
We track data that gives you real value.

Do less, know more.
Contact us:
Twitter: @ezyinsights
Facebook: fb.com/ezyinsights
Duane: @arrtoo
Christel: @titca
Steve: @stiff
Janne: @saari...
CMAD 2014 Presentation
CMAD 2014 Presentation
CMAD 2014 Presentation
CMAD 2014 Presentation
CMAD 2014 Presentation
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CMAD 2014 Presentation

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Introduction to EzyInsights for the Community Managers Appreciation Day 2014 in Hämeenlinna, Finland.

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CMAD 2014 Presentation

  1. 1. INTRO Steve El-Sharawy EzyInsights @stiff Send us questions & comments! @ezyinsights
  2. 2. WHY WE EXIST Duane Atkins CEO EzyInsights @arrtoo @ezyinsights
  3. 3. “These tools are powerful but I don’t use them to their full potential.”
  4. 4. Big data ≠ Loud data
  5. 5. An easier way was needed A smarter way Content is King!
  6. 6. Case Study: YleX on Facebook Average number of comments per post more than doubled
  7. 7. Other stories Tori.fi - Monitor which posts are working to decide which posts to promote Spotify - Used competitor data to immediate effect
  8. 8. Constantly evolving to suit customers old and new
  9. 9. INTRODUCTION TO THE EZYINSIGHTS TOOL Christel Vaenerberg Business Dev. Manager @titca @ezyinsights
  10. 10. What happened yesterday? Facebook Insights?
  11. 11. Your daily data delivery
  12. 12. Follow competitors or benchmark
  13. 13. Where do you find out the Engagement?
  14. 14. Engagement!
  15. 15. How to listen to your community
  16. 16. Conversation
  17. 17. Wordcloud
  18. 18. Fans: Who is important?
  19. 19. Welcome to your Ambassadors
  20. 20. Insights that matter!
  21. 21. PUTTING THE “EZY” IN EZYINSIGHTS Janne Saarikko Expert Blogger @saarikko
  22. 22. Instagram Launch Today!
  23. 23. Q&A @ezyinsights
  24. 24. What use is data that doesn’t drive your decisions? We track data that gives you real value. Do less, know more.
  25. 25. Contact us: Twitter: @ezyinsights Facebook: fb.com/ezyinsights Duane: @arrtoo Christel: @titca Steve: @stiff Janne: @saarikko

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