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Mobile Intranet for ALL - 8 Key Questions

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Making an intranet or parts of it available on mobile involves much more than just making it “responsive”. “Mobile” enables communicators to reach new non-desk audiences, but also creates previously unknown technical and practical challenges as a consequence.

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Mobile Intranet for ALL - 8 Key Questions

  1. 1. Mobile Intranet for ALL 8 Key Questions Frank Wolf, Eyo EmployeeApp
  2. 2. Eyo EmployeeApp: SaaS Mobile-First Intranet CMS
  3. 3. Why a mobile channel? Engagement ✓ Reach ✓
  4. 4. 2/3 of all employees don‘t work at a desk. In most companies they don‘t have access to corporate email or intranets.
  5. 5. Frontline employees are your brand and they are the ones that actually need more information!
  6. 6. „Mobile services in 2014 did not achieve predictions based on 2013 data“ „Mobile progress (in 2014) has been slower than we expected“ Mobile Intranet: slow progress so far.
  7. 7. What needs to be solved?
  8. 8. Is not the main challenge!
  9. 9. Which use cases and content? Intranet-channel or independent solution? How to manage users? Native app or web app? How is the app distributed? New ideas for mobile communication? Fit to overall intranet strategy? Voluntary or mandatory? 1 2 3 45 6 7 8
  10. 10. Global penetration 1%  73% Global Mobile Penetration 1995-2014 Everyone now has a smartphone 85% Americans between 18-29 Internet usage tipped to mobile 50% Internet usage on mobile vs. desktop http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ & http://www.kpcb.com/internet-trends ; slide inspired by Bessemer Venture Partners „State of the Cloud Report 2015“ & http://www.zdnet.com/article/research-74-percent-using-or-adopting-byod/ BYOD acceptance 74% Organizations using or adopting Bring-Your-Own-Device 1. “Mobile” is a valid channel now to reach the majority of employees.
  11. 11. Voluntary (BYOD) Purpose: better information for employees, facilitate everyday work Devices: private smartphones + often private (data) tariffs Alternatives: need to be offered for basic information ( terminals, PCs, a remaining limited edition of the employee-newspaper, bulletin boards,…) Advantage: introduction is easy and economical Disadvantage: less connection to core work processes Mandatory (Intranets so far...) Purpose: mobile support of core work processes Devices: smartphones / tablets + tariffs / WiFi provided by the company Alternatives: not needed Advantages: cost savings and direct improvements in the work process Disadvantages: higher investment costs, high efforts for operation of the devices 1. Voluntary or mandatory?
  12. 12. 2. Challenge: content that fits the mobile channel Less content Occasional users Personalization Few documents Scrolling>links ...
  13. 13. Communication CollaborationInformation ServicesMobile potential: HIGH Mobile potential: MEDIUM Mobile potential: MEDIUM Mobile potential: MEDIUM 2. What content should be mobile? Criteria: target group, complexity, security requirements, mobile „moment“
  14. 14. SECURITY VS. REACH Information worker + collaboration + documents + business critical =more sensitive content Non-desk employees + private devices + no MDM or VPN + easy access (saved login) =more reach 3. Intranet channel or independent?
  15. 15. Intranet Employee App Authentication with BYOD Internal network User Content 3. Our approach for BYOD.
  16. 16. 4. User management. @company email? Active directory?
  17. 17. 4. User management options. A) Direct connection to a company directory (e. g. Active Directory) + works automatically - often, not all employees are included B) Semi-automatic import (e. g. CSV file) + easy to implement, high security - limited manual effort C) Manual maintenance in the employee app's user management. + no integration effort - manual maintenance efforts - not suitable for companies with more than 300 employees D) Login with a business email address - users will be identified as valid through their @company email and will be able to create an account + easy onboarding - a business email is needed, manual solutions needed for employees leaving the company User onboarding 1 23 User maintenance User deletion
  18. 18. Ç√ DEVICE API WEB BROWSER HTML + Java Script Ç√ DEVICE API NATIVE CONTAINER HTML + Java Script Ç√ DEVICE API NATIVE CONTAINER Native Code WEB HYBRID NATIVE 5. Native app or web-app? • Access to device API: push, camera, location • Distribution via app-stores • Offline
  19. 19. 6. App distribution. Example for Apple: • Public App Store  Not just employees  Easy to distribute  Apple review • B2B App on Business Store  Just employees  Not visible on public store  Apple review • Enterprise Developer Program  Just employees  No automatic update  No Apple review
  20. 20. Intranet Employee App FIREWALL Intranet Intranet Employee App Local content FIREWALL Intranet Employee App NEWS FIREWALL 7. Integration and intranet strategy. Predictions: • Monolithic intranets will decline • Increased focus on different audiences • „Communication intranet“ vs. „Collaboration intranet“
  21. 21. 8. New ideas for (mobile) communication? Local + Pictures •Local and in-time •Picture and videos •Everybody can do this •Simple editing is key •Not just business related (black board) Puls-surveys •Daily or weekly •Fast feedback •Great way to measure and improve at the same time Future •Standardized content •Games and events (e.g. EM 2016 betting game) •Content as a service (e.g. healthy working) •Industry-specific tools
  22. 22. Closing the Intranet Gap for Non-Desk Workers. Eyo is the employee app for engaging and interacting with those 2/3 of all worldwide employees who do not work at a desk. Frank Wolf frank@eyo.net

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