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Utilizing social data to connect brands to celebrities

How WhoSay Uses Data To Unlock Influencer Marketing

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Utilizing social data to connect brands to celebrities

  1. 1. #CelebsUnfiltered
  2. 2. Invite-only application publishes to Facebook, Twitter, Instagram, Huffington Post, people.com, Flipboard and SI.com. • Over 2,000 celebs use the application • Application offers fan analytics and information around recent posts • Hosts custom message center for brand offerings • 6 minute average session length • 74% use the application 3 times or more a week • Drives over 2M fans a month to WhoSay.com from social NATIVE APPLICATION
  3. 3. TALENT ICONS Alec Baldwin, Mario Batali, John Stamos, Kevin Bacon, Eva Longoria, Jessica Biel, Jeremy Renner TRAILBLAZERS Nina Dobrev, Candice Accola, Alexa Vega, Nikki Reed, Paul Wesley, James Maslow INFLUENCERS Celeb Chefs, Bloggers, Photographers, Stylists
  4. 4. PREMIUM BRAND SAFE POP CULTURE DESTINATION
  5. 5. MAKE COMPELLING CONTENT
  6. 6. Audiences have fragmented, and both traditional display and interruptive advertising have become less and less effective… MOBILE INTERSTITIALS GOT ME LIKE
  7. 7. Engagement rates shall improve….
  8. 8. • Younger audiences simply aren't willing to consume traditional manners of advertising… • Native ads: “Make the content the ad”
  9. 9. 400M 400M+• Sign Ups: 178 Million • Interests And Likes: 2 Billion • Unique Cookies: 246 Million First party fan data from social and browsing behavior
  10. 10. THE MATCH REPORT: POWERING CAMPAIGNS WITH DATA Productized data report shared with brands that measures affinity between brands and influencers
  11. 11. WHY WHOSAY DATA IS SO SPECIAL Baldwin In most cases you get the OR with WhoSay you get the AND 5,060,000 FANS 4,272,000 FANS 123,333 FANSOR AND
  12. 12. IMPRESSIONS 14,100,000 19,434,454 38,907,838 ENGAGEMENTS 829,592 1,210,961 4,808,127 ENGAGEMENT RATE 5.9% 7.00% 12.36% EFFECTIVE CPM $7.80 $10.00 $11.59 EFFECTIVE CPE $0.13 $0.19 $0.09 $450,000 RETAIL BRAND 5 Celebs, 10 Total Posts BLIND CASE STUDIES $110,000 FOOD & BEV BRAND 2 Celeb, 18 Total Posts $300,000 CONSUMER ELECTRONICS BRAND
  13. 13. NO, LET ME EXPLAIN.NO. THERE IS TOO MUCH. LET ME SUM UP

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