1.
Valeriy Piatnytskyi
Advisor to PM of Ukraine
http://exporthelp.europa.eu/

2.
Overcoming barriers and borders …Reaching be yond the borders…
• Trade is no longer just about tariffs…
- Standards
- Licensing practices
- Domestic taxes
- Investment
• Trade is not just about trade…
- Environment
- Human Rights
- Labour Rights

3.
What is the Export Helpdesk?
• Website for businesses on how to export to
the EU
• Free online service, accessible worldwide
• Database for trade in goods (not services)
• Available in four languages: English, French,
Spanish, Portuguese
• Three main sections:
1. EU import requirements (general and specific)
2. EU tariffs and VAT rates
3. Preferential arrangements (all trade agreements
with their conditions for products)
• Additional information: trade statistics, MS
authorities

4.
What is the Export Helpdesk?
• Website for businesses on how to export to the EU
• Free online service, accessible worldwide
• Database for trade in goods (not services)
• Available in four languages: English, French, Spanish, Portuguese
• Three main sections:
1. EU import requirements (general and specific)
2. EU tariffs and VAT rates
3. Preferential arrangements (all trade agreements with their conditions for
products)
• Additional information: trade statistics, MS authorities

5.
Types of data
• Requirements (general,
product-specific)
• Customs tariffs and
trade regimes/
agreements
 Preferential tariffs,
quota
 Antidumping duties,
safeguard measures
 Rules of origin & proofs
of origin
• VAT & excise duty
rates
• Trade statistics

6.
Requirements
General requirements =
the import procedures to
respect (customs
declarations, commercial
invoice, freight insurance,
etc)
Specific requirements on
what the product, its label
and its packaging needs to
fulfill for EU market access
(health and safety, technical
standards, labelling &
packaging, food safety,
product-specific marketing
standards, etc)
Harmonised for all 28
Member States

7.
Import tariffs
• Duty applicable to a
product for third
countries in general
(ERGA OMNES)
• Preferential duty
applicable to a
particular country –
depending on the
trade agreement or
scheme in place
• A temporary anti-
dumping duty –
according to recent
decisions

8.
Trade agreements
• Preferential
arrangements,
concluded between
the EU and a third
country/region (trade
agreements with
Euromed partner
countries, economic
partnership
agreements, FTAs etc)
• Which proofs of the
origin are necessary?
• Certificate of origin

9.
Additional information: trade statistics

10.
Resources
Click on 'Resources'
to find:
• more on product
codes
• chambers of
commerce and
customs offices in
each EU country or
• additional
information for
your country

11.
Resources. Product Classification

12.
Resources. Business contacts

13.
Glossary

14.
Contact
Form

15.
How to search? Exercise
Kidney beans, including
white pea beans, other
Exporter – Kyrgyz Republic
Importer - France
 How to search? Open the
search box.
 Browse the classification
tree or type a keyword.
 Check the customs code
for your product.
 Define your product, the
exporting country and the
importing country.

16.
How to search? Exercise
The results for your
product are there:
Check
'Requirements':
- the health, safety
or technical
standards your
product needs to
meet
Check
'Internal taxes':
- the VAT or excise
duties for your
product in the
importing country.

17.
Check 'Customs duties':
• the standard rate of
EU import duty for
your Product
• a possibly reduced
rate if the exporting
country has a trade
agreement with the
EU or benefits from a
preferential scheme
• any quota or
antidumping duties
How to search? Exercise

18.
Check the 'Rules of
origin' for your product:
• they indicate the
minimum processing
your product must
undergo in your
country to be
considered as
'originating' there
• the origin depends
also on where the
inputs you use for your
final product are from
• the customs offices at
EU borders will verify
your origin certificate
How to search? Exercise

19.
Check the
'Statistics':
• find out how
much your or
other countries
are already
exporting to the
EU of the
specific product
How to search? Exercise

20.
Resources. Business contacts

21.
Support ing Ukrainian
Business export t o t he EU
under t he DCFTA
The EU and Government of Ukraine agreed to create a
Deep and Comprehensive FreeTradeArea that will grad-
ually provide Ukraine with virtually free access to the EU
Single Market of over 500 million consumers. However,
EU rules and regulations.
In Ukraine, there is a lack of knowledge and understand-
ing by business and business support organisations of the
market entry requirements, regulations and compliance
approval processes required to export to the EU. 70%of
SMEs want to export to the EU,but only 34%understand
the rules.
36%
63%
49%
42%
21%
28%
25%
26%
38%
38%
1. Fin reporting/control
2. TBT
3. SPS
4. Customs Administration
5. Rebranding GI
6. Products&building Energy
7. GMO's
8. Road and Vehicles Safety
9. Corporate Govern., labour
Laws
10. Emissions, hazards
Project Achievem ent s
11
60 trained
skilled DCFTA
export advisers
12
11live hotlines/
helpdesks
216 enquiries in
3 months
13
20 sector
export seminars
>10 0 0participants
14
20 0 0 -page
Encyclopedia on
how to export >50 0 0downloads
10 0 0print copies
15
Training
on DCFTA
embedded in
Ukraine
Training Programme
for Ukraine Foreign
Trade Representatives
Academic Master course
for students
UCCI t rainers
for private sector
1: How to Export to the
EU (2 day Course)
2:Understanding
EU regulatory
requirements
(3 day Course)
3:How to undertake
export market
research
(4 day Course)
4 :Export Marketing
strategies
(5 day Course)
CertifiedProgram
Source:CTA Survey for EU (2013).
CTA Economic & Export Analysts Ltd, working with the
Ukrainian National Chamber of Commerce and Industry,
-
nancial support from the British and Dutch Governments
developed aprogramme to build capacity amongst nation-
al and regional chambers of commerce, government of-
and guidance to business on how to export to the EU in
Supporting Ukrainian Business export to the EU
https://play.google.com/store/books/details?id=5u-cDAAAQBAJ

22.
Example: Export Data

23.
Example: Tariffs and TRQs

24.
Example: Use of geographical names
After 7 years from the entry into force of the Agreement, comparable
products originating in Ukraine will no longer be able to be designated or
labeled as:
• Parmigiano Reggiano
• Roquefort
• Feta
Example: Rules of Origin
In order to qualify for preferential market access under the DCFTA,
Ukrainian enterprises need to ensure their products are classified as
originating. To qualify as originating, either all the materials and
components must be sourced from Ukraine or the following rules apply:
– Manufacture in which all the materials of Chapter 4 used are wholly
obtained
No exceptions.

25.
Example: Regulatory requirements
1. Control of contaminants in foodstuffs
2. Control of pesticide residues in plant and animal products
intended for human consumption
3. Control of residues of veterinary medicines in animals and
animal products for human consumption
4. Health control of products of animal origin for human
consumption
5. Labeling for foodstuffs
6. Traceability, compliance and responsibility in food and feed

26.
Example: Key trade associations

27.
Example: Trade fairs and exhibitions

28.
Valeriy Piatnytskyi
Advisor to PM of Ukraine
http://exporthelp.europa.eu/