TFM&A – Just My Type – Successful Branding and Typography

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Creating and maintaining a strong and lasting brand is all about the details. Every decision has a visceral affect on public perception. Web design is 90% typography, and successful branding efforts make typeface selection central to the process. Join typography expert Jim Kidwell for this whirlwind tour of how various brands have utilized typography throughout the years. Learn from the real-world examples from both current and historical typographic successes and failures. Whether you’re looking to rebrand soon, want to select some new fonts for your website, or just need to learn more about typography, you’re sure to come away from this talk with a new critical eye toward typeface selection and utilization.

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TFM&A – Just My Type – Successful Branding and Typography

  1. 1. JUST MY TYPE Successful Branding and Typography Presented by Jim Kidwell
  2. 2. Typographic Selection Communicates •  Emotion •  Time •  Place
  3. 3. 1800 – 1900
  4. 4. 1900s – 10s
  5. 5. 1930s
  6. 6. 1940s
  7. 7. 1950s
  8. 8. 1960s – 70s
  9. 9. 1980s
  10. 10. 1980 & 2007
  11. 11. Typography & Brand •  Typography is a critical to branding •  Carefully crafted •  Consistent across media •  Typography must serve branding
  12. 12. McDonald’s Case Study 1948 Original Restaurant
  13. 13. 1950 Des Plaines Restaurant
  14. 14. 1960s
  15. 15. 1970s
  16. 16. 1980s
  17. 17. 1990s
  18. 18. Modern
  19. 19. What if everything used 1 font? The Comic Sans Project http://comicsansproject.tumblr.com
  20. 20. The Comic Sans Project
  21. 21. How about switching typography across brands? Logo Designer Graham Smith’s project http://www.imjustcreative.co.uk/brandreversioning/
  22. 22. From the dawn of the internet, web design was shackled:
  23. 23. Comic Sans Impact Arial Black Arial / Helvetica" Trebuchet Verdana Courier/Courier New Times (New) Roman Georgia!
  24. 24. Comic Sans Impact Arial Black Arial / Helvetica" Trebuchet Verdana Courier/Courier New Times (New) Roman Georgia!
  25. 25. Comic Sans Impact Arial Black Arial / Helvetica" Trebuchet Verdana Courier/Courier New Times (New) Roman Georgia!
  26. 26. [pic of 1920s car here]
  27. 27. Supported by virtually every browser @font-face (our hero!)
  28. 28. yebocreative.com
  29. 29. heartscryindia.org
  30. 30. futureofcarsharing.com
  31. 31. blackestate.co.nz
  32. 32. august.com.au
  33. 33. kccreepfest.com
  34. 34. vectormill.com
  35. 35. vectormill.com
  36. 36. freshdirect.com
  37. 37. freshdirect.com
  38. 38. Typography and location
  39. 39. Paris
  40. 40. Paris
  41. 41. Paris
  42. 42. Vegas
  43. 43. Blue Man
  44. 44. Pet Peeves
  45. 45. Papyrus...
  46. 46. Popular with musicians
  47. 47. And for tattoos
  48. 48. But also
  49. 49. Carefully Consider Your Typeface Selection •  Well done typography considers both the •  Always consider the visceral reaction that your selection creates
  50. 50. Q&A + Additional Reading •  Elements of Typographic Style – Robert Bringhurst •  Getting it Right With Type – Victoria Squire •  Branding with type –Rögener, Pool, Packhäuser, Ginger •  http://www.webink.com/type-resources

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