Leveraging Digital Media for Maximum Efficiency DesignPac Case Study Michelle Eatough Senior Illustrator/Designer DesignPa...
DesignPac (1800Flowers.com) <ul><li>DesignPac </li></ul><ul><ul><ul><li>Member of 1800Flowers Enterprise </li></ul></ul></...
DesignPac Design Department <ul><li>15 designers </li></ul><ul><li>Graphics, illustration and product development for whol...
Michelle Eatough: My Role <ul><li>Graphics & Illustrations </li></ul><ul><li>Gift packaging & Products </li></ul><ul><li>E...
Life Before DAM <ul><li>Disorganized folder structures </li></ul><ul><li>Inconsistent filenames </li></ul><ul><li>Dependen...
Time Wasted <ul><li>Searching and browsing for artwork </li></ul><ul><li>Looking for inspiration or ideas </li></ul><ul><l...
Money Wasted <ul><li>Re-purchasing stock images </li></ul><ul><li>Duplicate image storage </li></ul>
Goals <ul><li>Image organization </li></ul><ul><ul><ul><li>Multiple categories </li></ul></ul></ul><ul><ul><ul><li>Tagging...
Solution Requirements <ul><li>Affordable </li></ul><ul><li>Effective keywording </li></ul><ul><li>User friendly </li></ul>...
Implementation <ul><ul><li>1 staff member from IT department: </li></ul></ul><ul><ul><ul><li>Installed software </li></ul>...
Configuration <ul><ul><li>1 staff member from Design department: </li></ul></ul><ul><ul><ul><li>Catalog setup </li></ul></...
Training <ul><ul><li>2 staff members from Design department: </li></ul></ul><ul><ul><ul><li>Created tutorials </li></ul></...
DesignPac Product Workflow <ul><li>Product Development creates an idea </li></ul><ul><li>Packaging Engineers make packages...
DAM Workflow: User Access <ul><ul><li>Publisher account Used to configure category structure and tag images with keywords ...
DAM Workflow: Cataloging <ul><li>Only owned items are cataloged and tagged </li></ul><ul><li>New items tagged immediately ...
DAM Workflow: Keywords <ul><li>Keywords are assigned based on: </li></ul><ul><ul><ul><li>User entry </li></ul></ul></ul><u...
DAM Workflow: Search, Use, Reuse <ul><li>Design staff: </li></ul><ul><ul><ul><li>Search by keyword </li></ul></ul></ul><ul...
DAM Workflow: Deleting Images <ul><li>Deleting images is restricted to certain users </li></ul><ul><li>Prevents accidental...
Success! <ul><li>Organized image catalog </li></ul><ul><li>Time and money savings </li></ul><ul><li>Less headache </li></ul>
Quotes <ul><li>“ If I am doing a project that requires image research it cuts the time in a third.” </li></ul><ul><li>“ I ...
Next Steps <ul><li>Upgrade to current version </li></ul><ul><li>Sharing our images database with sister companies </li></u...
Questions?
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Leveraging Digital Media for Maximum Efficiency DesignPac Case Study

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Presentation from DesignPac (1800Flowers/1800Baskets) on using digital asset management to find, reuse, and repurpose artwork. Featured at the Chicago 2011 DAM Forum.

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Leveraging Digital Media for Maximum Efficiency DesignPac Case Study

  1. 1. Leveraging Digital Media for Maximum Efficiency DesignPac Case Study Michelle Eatough Senior Illustrator/Designer DesignPac/ 1800Baskets.com
  2. 2. DesignPac (1800Flowers.com) <ul><li>DesignPac </li></ul><ul><ul><ul><li>Member of 1800Flowers Enterprise </li></ul></ul></ul><ul><ul><ul><li>Creative force behind 1800Baskets </li></ul></ul></ul><ul><ul><ul><li>Creator of wholesale retail gift items </li></ul></ul></ul><ul><li>1,600 employees </li></ul><ul><li>60 employees in Melrose Park </li></ul>
  3. 3. DesignPac Design Department <ul><li>15 designers </li></ul><ul><li>Graphics, illustration and product development for wholesale retail & ecommerce retail </li></ul><ul><li>100,000+ digital assets </li></ul><ul><li>All Mac OS X workstations </li></ul>
  4. 4. Michelle Eatough: My Role <ul><li>Graphics & Illustrations </li></ul><ul><li>Gift packaging & Products </li></ul><ul><li>Editor role in the DAM </li></ul><ul><ul><ul><li>Add/delete library images </li></ul></ul></ul><ul><ul><ul><li>Add keywords </li></ul></ul></ul>
  5. 5. Life Before DAM <ul><li>Disorganized folder structures </li></ul><ul><li>Inconsistent filenames </li></ul><ul><li>Dependent on senior staff for file location & info </li></ul><ul><li>Uncertain copyright and usage rights information </li></ul><ul><li>Inefficient analog cataloging system </li></ul>
  6. 6. Time Wasted <ul><li>Searching and browsing for artwork </li></ul><ul><li>Looking for inspiration or ideas </li></ul><ul><li>Recreation of “lost” files </li></ul><ul><li>Difficulty repurposing unused work </li></ul>
  7. 7. Money Wasted <ul><li>Re-purchasing stock images </li></ul><ul><li>Duplicate image storage </li></ul>
  8. 8. Goals <ul><li>Image organization </li></ul><ul><ul><ul><li>Multiple categories </li></ul></ul></ul><ul><ul><ul><li>Tagging </li></ul></ul></ul><ul><ul><ul><li>Leverage folder names </li></ul></ul></ul><ul><li>User friendly visual search </li></ul><ul><li>Save time and money </li></ul><ul><li>Make our jobs easier </li></ul>
  9. 9. Solution Requirements <ul><li>Affordable </li></ul><ul><li>Effective keywording </li></ul><ul><li>User friendly </li></ul><ul><li>Painless setup </li></ul><ul><li>Easy maintenance </li></ul>
  10. 10. Implementation <ul><ul><li>1 staff member from IT department: </li></ul></ul><ul><ul><ul><li>Installed software </li></ul></ul></ul><ul><ul><ul><li>Setup user accounts </li></ul></ul></ul><ul><ul><ul><li>Installed client software </li></ul></ul></ul>
  11. 11. Configuration <ul><ul><li>1 staff member from Design department: </li></ul></ul><ul><ul><ul><li>Catalog setup </li></ul></ul></ul><ul><ul><ul><li>Custom fields </li></ul></ul></ul><ul><ul><ul><li>Folder structure </li></ul></ul></ul>
  12. 12. Training <ul><ul><li>2 staff members from Design department: </li></ul></ul><ul><ul><ul><li>Created tutorials </li></ul></ul></ul><ul><ul><ul><li>Provided 10 minute training sessions for designers </li></ul></ul></ul>
  13. 13. DesignPac Product Workflow <ul><li>Product Development creates an idea </li></ul><ul><li>Packaging Engineers make packages/containers </li></ul><ul><li>Designer adds illustration, graphics and product info </li></ul><ul><li>Mockups shown to clients for purchase decisions </li></ul><ul><li>Production takes place </li></ul>
  14. 14. DAM Workflow: User Access <ul><ul><li>Publisher account Used to configure category structure and tag images with keywords and metadata </li></ul></ul><ul><ul><li>Editor account Used by Design Department to add additional tags and download images </li></ul></ul>
  15. 15. DAM Workflow: Cataloging <ul><li>Only owned items are cataloged and tagged </li></ul><ul><li>New items tagged immediately </li></ul><ul><li>Old items tagged as needed </li></ul><ul><li>Scan-only clipart added as needed </li></ul>
  16. 16. DAM Workflow: Keywords <ul><li>Keywords are assigned based on: </li></ul><ul><ul><ul><li>User entry </li></ul></ul></ul><ul><ul><ul><li>Keywords in files (embedded metadata) </li></ul></ul></ul><ul><ul><ul><li>File location (path) </li></ul></ul></ul>
  17. 17. DAM Workflow: Search, Use, Reuse <ul><li>Design staff: </li></ul><ul><ul><ul><li>Search by keyword </li></ul></ul></ul><ul><ul><ul><li>Refine tags as they search </li></ul></ul></ul><ul><ul><ul><li>Reuse images when creating new art </li></ul></ul></ul>
  18. 18. DAM Workflow: Deleting Images <ul><li>Deleting images is restricted to certain users </li></ul><ul><li>Prevents accidental deletion </li></ul>
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  21. 21. Success! <ul><li>Organized image catalog </li></ul><ul><li>Time and money savings </li></ul><ul><li>Less headache </li></ul>
  22. 22. Quotes <ul><li>“ If I am doing a project that requires image research it cuts the time in a third.” </li></ul><ul><li>“ I am using the resources we already own, and it is taking less time to find them.” </li></ul><ul><li>“ It makes finding the image I need way easier than searching through folders” </li></ul><ul><li>“… very efficient when I’m not sure exactly what I’m looking for and just want to browse through some images for ideas” </li></ul>
  23. 23. Next Steps <ul><li>Upgrade to current version </li></ul><ul><li>Sharing our images database with sister companies </li></ul><ul><li>Expanding to the Ecommerce divisions </li></ul>
  24. 24. Questions?

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