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A Day in the Life of … 
Laurie Cooper 
Assistant to Chief Executive Officer, Westpac Banking 
Corporation 
25th October 20...
The CEO’s Office 
David Morgan 
Brigitte Costa 
Head of CEO’s Office 
Laurie Cooper 
Executive Assistant 
Adelaide Walton ...
Core Competencies: 
• People skills: 
– Empathy 
– Integrity 
– Diversity 
• Judgement 
– Business acumen 
– Strategic thi...
My Value Add 
• Absolute discretion and confidentiality 
• Expert ability to judge/act and close 
• Professionalism 
• My ...
Key Points 
• Success is measured by outcome, not effort 
• Training days are over. You are now in the pilot seat 
• Discr...
Key Points 
• Success is measured by outcome, not effort 
• Training days are over. You are now in the pilot seat 
• Discr...
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A day in the life of an Executive PA

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Laurie Cooper - EA to Chief Executive Officer, Westpac Banking Corporation

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A day in the life of an Executive PA

  1. 1. A Day in the Life of … Laurie Cooper Assistant to Chief Executive Officer, Westpac Banking Corporation 25th October 2005
  2. 2. The CEO’s Office David Morgan Brigitte Costa Head of CEO’s Office Laurie Cooper Executive Assistant Adelaide Walton Admin Assistant
  3. 3. Core Competencies: • People skills: – Empathy – Integrity – Diversity • Judgement – Business acumen – Strategic thinking – Decision making – Stretch • Drive – Energy and passion
  4. 4. My Value Add • Absolute discretion and confidentiality • Expert ability to judge/act and close • Professionalism • My intuition and perception • Leadership – how I influence others • The CEO looks good
  5. 5. Key Points • Success is measured by outcome, not effort • Training days are over. You are now in the pilot seat • Discretion is the most important aspect of the role. This is not a position which tolerates gossip or loose lips • Achieving more as a team, starts with you • Lead others, by what you do • Like a chameleon, you will need to constantly change to your surroundings • Live that image you project when you go for an interview • Be committed to excellence
  6. 6. Key Points • Success is measured by outcome, not effort • Training days are over. You are now in the pilot seat • Discretion is the most important aspect of the role. This is not a position which tolerates gossip or loose lips • Achieving more as a team, starts with you • Lead others, by what you do • Like a chameleon, you will need to constantly change to your surroundings • Live that image you project when you go for an interview • Be committed to excellence

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