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Google+ for BrandsThe impact of Identity, Relationships & Sharing…across the web                                          ...
A global community, with growing engagement                                                                               ...
IdentityRelationships  Sharing    Google Confidential and Proprietary   3
Google+ aims to make all of your Google experiences better  Search       Video            Mobile   Display      Offers    ...
How is Google+ creating value for businesses?Better       More         Social value   MeasurableDiscovery    personal     ...
BetterDiscovery   Socially inspired            brand awareness                           Google Confidential and Proprieta...
Better                                                                                                             Discove...
Better                             DiscoveryGoogle Confidential and Proprietary   8
Better                             DiscoveryGoogle Confidential and Proprietary   9
Morepersonal     Engagement turnsengagement             personal                           Google Confidential and Proprie...
More Personal                                                                    EngagementAxe invites all of France to th...
Google Confidential and Proprietary   12
Google Confidential and Proprietary   13
More Personal                                               Engagement-- Mocked example --   Google Confidential and Propr...
More Personal                                                                                               EngagementGoog...
Social valuebeyond the     Marketingstream         performance, across the               web                              ...
Social value                                                                       beyond the                             ...
Social value                                                                                                              ...
Value beyond                                                                                                    the stream...
Measurableimpact             Measuring the impact                            Google Confidential and Proprietary   20
Measurable                                                                            ImpactSocial Reports in Google Analy...
Making the most of Google+Be                       Create more              Promote                   MeasureDiscovered   ...
+ +                        +           +++ +++ +         ++ +         +          ++ + ++ +                  +Thanks       ...
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Google+ for expion

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Caroline McCarthy provides an overview of Google+ and steps through how brands are utilizing this channel to increase engagement.

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Google+ for expion

  1. 1. Google+ for BrandsThe impact of Identity, Relationships & Sharing…across the web Google Confidential and Proprietary 1
  2. 2. A global community, with growing engagement 500M 400M 250M 500M 135M 170M 12 min Google+ Users 30 day stream Per day in the stream actives 90M 40M 10M 0 June July October January 2012 April June September December Google Confidential and Proprietary 2
  3. 3. IdentityRelationships Sharing Google Confidential and Proprietary 3
  4. 4. Google+ aims to make all of your Google experiences better Search Video Mobile Display Offers Local +People +Relationships +Sharing +Recommendations Google Confidential and Proprietary 4
  5. 5. How is Google+ creating value for businesses?Better More Social value MeasurableDiscovery personal beyond the impact engagement stream Google Confidential and Proprietary 5
  6. 6. BetterDiscovery Socially inspired brand awareness Google Confidential and Proprietary 6
  7. 7. Better DiscoveryGoogle+ enables brand discoverability Surfacing your Google+ Page Users can click through to your Page, right from the search results page Real-time content If you post frequently on Google+, users may see your most recent post right in search Google+ Posts in Search Your followers may see content you’ve posted on your Page when it’s relevant to their search terms Google Confidential and Proprietary 7
  8. 8. Better DiscoveryGoogle Confidential and Proprietary 8
  9. 9. Better DiscoveryGoogle Confidential and Proprietary 9
  10. 10. Morepersonal Engagement turnsengagement personal Google Confidential and Proprietary 10
  11. 11. More Personal EngagementAxe invites all of France to the LIVE will.i.am concert Google Confidential and Proprietary 1111
  12. 12. Google Confidential and Proprietary 12
  13. 13. Google Confidential and Proprietary 13
  14. 14. More Personal Engagement-- Mocked example -- Google Confidential and Proprietary 14
  15. 15. More Personal EngagementGoogle+ Communities: connecting people around passionsBrands and people come together and have rich conversations around shared interests Enable brand enthusiasts to connect around common interests Increase brand awareness by participating in other Communities Develop insights by listening and learning from the conversation Google Confidential and Proprietary 15
  16. 16. Social valuebeyond the Marketingstream performance, across the web Google Confidential and Proprietary 16
  17. 17. Social value beyond the streamSurfacing brand recommendations at themoment of intent Google Confidential and Proprietary 17
  18. 18. Social value beyond the streamSocial recommendations are driving performanceManage an active Google+ Page and surface recommendations at themoment of intent5-10% Android Phone | Example.com www.example.com Save Instantly On Android With No Mail Rebates! Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d thisavg. search ad CTR uplift from social annotations Google Confidential and Proprietary 18
  19. 19. Value beyond the stream Better yet, in the Automotive sector, shoppers exposed to these recommendations are more likely to convert on-site 91% lift in conversion rate for non- brand auto terms when social annotations are present on adsSource: Google/Compete Google+ & Auto Industry Study, October 2012. Google Confidential and Proprietary 19
  20. 20. Measurableimpact Measuring the impact Google Confidential and Proprietary 20
  21. 21. Measurable ImpactSocial Reports in Google Analytics: Tie real dollaramounts to your social marketing 20,358 ($113,037.50) Conversions 11,003 ($48,762.25) Assisted Social Conversions 2,375 ($8,687.00) Last Interaction Social Conversions Google Confidential and Proprietary 21
  22. 22. Making the most of Google+Be Create more Promote MeasureDiscovered personal beyond the the impact engagement stream• Establish brand • Experiment with • Use Hangouts on identity with your • Enable social social reports in Air to broadcast a +page extensions to drive conversation Google Analytics search ad• performance Add the Google+ • Create a Hangout • Google+ Insights badge to your site App to make your • 5-10% lift in CTR (coming soon) brand experiences when social• Post rich content more social annotations appear on a regular basis in ads Google Confidential and Proprietary 22
  23. 23. + + + +++ +++ + ++ + + ++ + ++ + +Thanks + + + + ++ + + + ++ + ++ ++ + + Google Confidential and Proprietary 23

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