Social media creates a myriad of ways for brands to connect with and learn from customers, keep up with industry trends, and garner competitive insights. In the era of Big Data, we have multiple streams, ever-changing inputs and various business drivers online. Turning all of that unstructured social data into real customer insight that can be applied to your business requires clear business goals and disciplined practices.
This session will address how firms can:
Advance beyond simple monitoring
Capitalize on opportunities for genuine customer engagement
Apply the four P’s of social intelligence to your business
Utilize the eight step marketing insights process to create real time marketing moments
Fine-tune your data filtering to have the optimal signal-to-noise ratio for your objectives