Mboty videoless compressed_pictures

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Mboty videoless compressed_pictures

  1. 1. THANK YOU !For non-voters: now you know better 
  2. 2. //Template 1• Tekst Mattias Behrer
  3. 3. Gert Kerkstoel
  4. 4. Opening Forever 21 Antwerp 1000 waiting 23000 visited in one day 2 min on national news
  5. 5. 1984, Los Angeles, CA Chang Family 480+ stores 2010 Europe
  6. 6. On trend productSeveral Lines, shoes accessories Daily new styles Wide, not deep Very (very) affordable
  7. 7. Huge storesHi street A-locations & malls Great merchandising
  8. 8. Fashion BloggingStreetstyle Hunting
  9. 9. Haul videosSocial media
  10. 10. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 inUSA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, andChina.
  11. 11. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  12. 12. //COOL =0.38*Original Cool
  13. 13. //COOL =0.20*Popular Cool
  14. 14. Cool
  15. 15. #146 Cool
  16. 16. Real
  17. 17. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
  18. 18. Real
  19. 19. Real//Template 1• Tekst
  20. 20. Unique//Template 1• Tekst
  21. 21. Happy//Template 1• Tekst

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