Be the first to like this
This year, many organizations are making sizable investments to improve their content marketing. Tapping more into the expertise and talent of executives and subject-matter experts is emerging as a key priority in driving market visibility and thought leadership. At ExpertFile, we’ve conducted interviews with many companies to better understand how they are using their experts to increase their online brand visibility and to build authority. Here are 5 top trends we’ve observed that organizations need to prepare for in 2014.