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No users, no UX 
Ali Carmichael 
@alijcarmichael
Own your delivery
“We’ve recently launched our 
new website and 
our sales have 
dropped”
5. 
Challenge assumptions
5. 
Challenge assumptions 
“I know what our customers want”
4. 
Don’t guess
4. 
Don’t guess 
“You’re supposed to be the User Expert”
3. 
Remove opinions
3. 
Remove opinions 
Your idea is just another opinion
2. 
Prioritise UX
2. 
Prioritise UX 
“We need to go live before Christmas”
End with the 
end in mind
1. 
Be a User Champion
1. 
Be a User Champion 
“No one here does that”
All who UX 
must UT
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
UX South West - No Users, No UX
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UX South West - No Users, No UX

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Everyone who works in UX should be willing and able to run usability tests to: brief in project work, test progress, and validate output.

Ali Carmichael's presentation that kicked off #UXSW, the new User Experience event for the South West UK.

Published in: Design
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UX South West - No Users, No UX

  1. 1. No users, no UX Ali Carmichael @alijcarmichael
  2. 2. Own your delivery
  3. 3. “We’ve recently launched our new website and our sales have dropped”
  4. 4. 5. Challenge assumptions
  5. 5. 5. Challenge assumptions “I know what our customers want”
  6. 6. 4. Don’t guess
  7. 7. 4. Don’t guess “You’re supposed to be the User Expert”
  8. 8. 3. Remove opinions
  9. 9. 3. Remove opinions Your idea is just another opinion
  10. 10. 2. Prioritise UX
  11. 11. 2. Prioritise UX “We need to go live before Christmas”
  12. 12. End with the end in mind
  13. 13. 1. Be a User Champion
  14. 14. 1. Be a User Champion “No one here does that”
  15. 15. All who UX must UT

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