Data is key to all of us. Regardless if you are a banker, retailer, marketer or underwriter, we all strive to know the most about our prospects and customers. We need to know their likes, wants, pain points and a foresight into their interest. And we need to know it before the prospect or customer does. Given the never-ending need for further insights, many of us continually look for new data sources to provide this competitive edge. This is just good business. But there is a need to understand both the predictability and persistence of the data and the insights it provides.
This presentation explores:
The regulatory landscape
The new data sources being tested and used
The implications upon your data governance infrastructure
The path to ensuring your use of the data does not become more of a burden than a benefit