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10 ways to improve your merchandisingDecember, 2011
1. Popular Destinations Give your customers what they want                          1
2. Top 10 ...                                City Breaks                      Destinations for 2012                       ...
3. Keep the searchboxat the top left           •We read left to right top to bottom           •Most traffic go through sea...
4. Big images Wish you were here?                       4
5. Know your customers                •What is their booking window?                •What is the average star rating?     ...
6. Call to action •Buttons •Arrows •Footer links •‘Click here’ •‘Join now’ •‘Get it now’                    6
7. Use the promotional text   Hotels with a promotional message   convert up to 40% better                              7
8. Make it easy to scan prices   •Customers don’t have a lot of time   •Make it easy to find deals                        ...
9. Sign up for newsletters                             9
10. Ask          10
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EAN Partner Summit 2011: 10 ways to improve your merchandising conversion

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EAN Partner Summit 2011: 10 ways to improve your merchandising conversion

  1. 1. 10 ways to improve your merchandisingDecember, 2011
  2. 2. 1. Popular Destinations Give your customers what they want 1
  3. 3. 2. Top 10 ... City Breaks Destinations for 2012 Beaches Movie locations in the world 2
  4. 4. 3. Keep the searchboxat the top left •We read left to right top to bottom •Most traffic go through search form •No need to reinvent the wheel 3
  5. 5. 4. Big images Wish you were here? 4
  6. 6. 5. Know your customers •What is their booking window? •What is the average star rating? •What is their preferred customer rating? •Can I profile my customers? 5
  7. 7. 6. Call to action •Buttons •Arrows •Footer links •‘Click here’ •‘Join now’ •‘Get it now’ 6
  8. 8. 7. Use the promotional text Hotels with a promotional message convert up to 40% better 7
  9. 9. 8. Make it easy to scan prices •Customers don’t have a lot of time •Make it easy to find deals 8
  10. 10. 9. Sign up for newsletters 9
  11. 11. 10. Ask 10

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