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DIY Video Tips and Tricks 
Jeff Long 
@ JeffLong 
! 
TrueFocusMedia.com 
! 
“Helping your focus your message to your market through media” 
TrueFocusMedia.com
DIY Video Tips and Tricks 
What you will learn 
TrueFocusMedia.com
DIY Video Tips and Tricks 
What you will learn 
Why you should be using video 
TrueFocusMedia.com
DIY Video Tips and Tricks 
What you will learn 
Why you should be using video 
The easiest types of videos to produce 
TrueFocusMedia.com
DIY Video Tips and Tricks 
What you will learn 
Why you should be using video 
The easiest types of videos to produce 
An easy video template 
TrueFocusMedia.com
DIY Video Tips and Tricks 
What you will learn 
Why you should be using video 
The easiest types of videos to produce 
An easy video template 
Pro video tips 
TrueFocusMedia.com
DIY Video Tips and Tricks 
What you will learn 
Why you should be using video 
The easiest types of videos to produce 
An easy video template 
Pro video tips 
YouTube tricks 
TrueFocusMedia.com
DIY Video Tips and Tricks 
Why you should be using video 
TrueFocusMedia.com
DIY Video Tips and Tricks 
Why you should be using video 
A website with video is 53x more likely to be on 
the first page of Google than a text based website 
TrueFocusMedia.com
DIY Video Tips and Tricks 
Why you should be using video 
+ = 
TrueFocusMedia.com
DIY Video Tips and Tricks 
Why you should be using video 
+ = 
TrueFocusMedia.com
DIY Video Tips and Tricks 
Why you should be using video
DIY Video Tips and Tricks 
Why you should be using video
DIY Video Tips and Tricks 
Why you should be using video
DIY Video Tips and Tricks 
Why you should be using video
DIY Video Tips and Tricks 
Why you should be using video 
96% of consumers find videos helpful when 
making purchase decisions online 
TrueFocusMedia.com
DIY Video Tips and Tricks 
Why you should be using video 
52% of consumers say that watching product 
videos makes them more confident in online 
purchase decisions. (Invodo) 
TrueFocusMedia.com
DIY Video Tips and Tricks 
Why you should be using video 
76% of marketers plan to add video to their 
sites, making it a higher priority than Facebook, 
Twitter and blog integration. (Social Media Examiner) 
TrueFocusMedia.com
DIY Video Tips and Tricks 
TrueFocusMedia.com
DIY Video Tips and Tricks 
The Easiest Types of Videos To Produce 
TrueFocusMedia.com
DIY Video Tips and Tricks 
The Easiest Types of Videos To Produce 
Website Intro Video 
TrueFocusMedia.com
DIY Video Tips and Tricks 
The Easiest Types of Videos To Produce 
Website Intro Video 
FAQ Videos 
TrueFocusMedia.com
DIY Video Tips and Tricks 
The Easiest Types of Videos To Produce 
Website Intro Video 
FAQ Videos 
Vlog 
TrueFocusMedia.com
DIY Video Tips and Tricks 
The Easiest Types of Videos To Produce 
Website Intro Video 
FAQ Videos 
Vlog 
Put your Powerpoint presentations into videos 
TrueFocusMedia.com
DIY Video Tips and Tricks 
The Easiest Types of Videos To Produce 
Website Intro Video 
FAQ Videos 
Vlog 
Put your Powerpoint presentations into videos 
Screencasts (software, websites, tutorials, etc 
TrueFocusMedia.com
DIY Video Tips and Tricks 
An easy video template 
TrueFocusMedia.com
DIY Video Tips and Tricks 
An easy video template 
1. Tell them you’re going to say, say it, and remind 
them what you just said 
TrueFocusMedia.com
DIY Video Tips and Tricks 
An easy video template 
1. Tell them you’re going to say, say it, and remind 
them what you just said 
2. Show, don’t tell 
TrueFocusMedia.com
DIY Video Tips and Tricks 
An easy video template 
1. Tell them you’re going to say, say it, and remind 
them what you just said 
2. Show, don’t tell 
3. Include a call to action 
TrueFocusMedia.com
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
1. Landscape vs Portrait
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
1. Landscape vs Portrait
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
2. Stabilize your video
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
3. Record Better Audio
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
3. Record Better Audio 
Get closer to your camera
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
3. Record Better Audio 
Get closer to your camera 
AZDEN EX503 Lav Mic - $23
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
3. Record Better Audio 
Get closer to your camera 
AZDEN EX503 Lav Mic - $23 
Rode Smart Lav (for Smart Phones) - $60
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
4. Proper Lighting
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
4. Proper Lighting 
Use natural light when possible
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
Backlight 
Key Fill
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
5. Rule of thirds
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
6. Hide the edit
DIY Video Tips and Tricks 
6 Pro video tips and tricks 
6. Hide the edit
DIY Video Tips and Tricks 
YouTube tips and tricks
DIY Video Tips and Tricks 
YouTube tips and tricks 
Add your location (in advanced settings)
DIY Video Tips and Tricks 
YouTube tips and tricks 
Add your location (in advanced settings) 
Add your city, state, region in tags
DIY Video Tips and Tricks 
YouTube tips and tricks 
Add your location (in advanced settings) 
Add your city, state, region in tags 
Make your title descriptive (put key words in it)
DIY Video Tips and Tricks 
YouTube tips and tricks 
Add your location (in advanced settings) 
Add your city, state, region in tags 
Make your title descriptive (put key words in it) 
Google cuts off the title around 66 characters in their results
DIY Video Tips and Tricks 
YouTube tips and tricks 
Add your location (in advanced settings) 
Add your city, state, region in tags 
Make your title descriptive (put key words in it) 
Google cuts off the title around 66 characters in their results 
Add your URL as the first thing in the description
DIY Video Tips and Tricks 
YouTube tips and tricks 
Add your location (in advanced settings) 
Add your city, state, region in tags 
Make your title descriptive (put key words in it) 
Google cuts off the title around 66 characters in their results 
Add your URL as the first thing in the description 
Create a custom thumbnail
DIY Video Tips and Tricks 
Learn more: 
TrueFocusMedia.com/DIYvideo
DIY Video Tips and Tricks 
Questions?

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DIY Video Tips for your Business to market, promote, sell and train

  • 1. DIY Video Tips and Tricks Jeff Long @ JeffLong ! TrueFocusMedia.com ! “Helping your focus your message to your market through media” TrueFocusMedia.com
  • 2. DIY Video Tips and Tricks What you will learn TrueFocusMedia.com
  • 3. DIY Video Tips and Tricks What you will learn Why you should be using video TrueFocusMedia.com
  • 4. DIY Video Tips and Tricks What you will learn Why you should be using video The easiest types of videos to produce TrueFocusMedia.com
  • 5. DIY Video Tips and Tricks What you will learn Why you should be using video The easiest types of videos to produce An easy video template TrueFocusMedia.com
  • 6. DIY Video Tips and Tricks What you will learn Why you should be using video The easiest types of videos to produce An easy video template Pro video tips TrueFocusMedia.com
  • 7. DIY Video Tips and Tricks What you will learn Why you should be using video The easiest types of videos to produce An easy video template Pro video tips YouTube tricks TrueFocusMedia.com
  • 8. DIY Video Tips and Tricks Why you should be using video TrueFocusMedia.com
  • 9. DIY Video Tips and Tricks Why you should be using video A website with video is 53x more likely to be on the first page of Google than a text based website TrueFocusMedia.com
  • 10. DIY Video Tips and Tricks Why you should be using video + = TrueFocusMedia.com
  • 11. DIY Video Tips and Tricks Why you should be using video + = TrueFocusMedia.com
  • 12. DIY Video Tips and Tricks Why you should be using video
  • 13. DIY Video Tips and Tricks Why you should be using video
  • 14. DIY Video Tips and Tricks Why you should be using video
  • 15. DIY Video Tips and Tricks Why you should be using video
  • 16. DIY Video Tips and Tricks Why you should be using video 96% of consumers find videos helpful when making purchase decisions online TrueFocusMedia.com
  • 17. DIY Video Tips and Tricks Why you should be using video 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo) TrueFocusMedia.com
  • 18. DIY Video Tips and Tricks Why you should be using video 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner) TrueFocusMedia.com
  • 19. DIY Video Tips and Tricks TrueFocusMedia.com
  • 20. DIY Video Tips and Tricks The Easiest Types of Videos To Produce TrueFocusMedia.com
  • 21. DIY Video Tips and Tricks The Easiest Types of Videos To Produce Website Intro Video TrueFocusMedia.com
  • 22. DIY Video Tips and Tricks The Easiest Types of Videos To Produce Website Intro Video FAQ Videos TrueFocusMedia.com
  • 23. DIY Video Tips and Tricks The Easiest Types of Videos To Produce Website Intro Video FAQ Videos Vlog TrueFocusMedia.com
  • 24. DIY Video Tips and Tricks The Easiest Types of Videos To Produce Website Intro Video FAQ Videos Vlog Put your Powerpoint presentations into videos TrueFocusMedia.com
  • 25. DIY Video Tips and Tricks The Easiest Types of Videos To Produce Website Intro Video FAQ Videos Vlog Put your Powerpoint presentations into videos Screencasts (software, websites, tutorials, etc TrueFocusMedia.com
  • 26. DIY Video Tips and Tricks An easy video template TrueFocusMedia.com
  • 27. DIY Video Tips and Tricks An easy video template 1. Tell them you’re going to say, say it, and remind them what you just said TrueFocusMedia.com
  • 28. DIY Video Tips and Tricks An easy video template 1. Tell them you’re going to say, say it, and remind them what you just said 2. Show, don’t tell TrueFocusMedia.com
  • 29. DIY Video Tips and Tricks An easy video template 1. Tell them you’re going to say, say it, and remind them what you just said 2. Show, don’t tell 3. Include a call to action TrueFocusMedia.com
  • 30. DIY Video Tips and Tricks 6 Pro video tips and tricks 1. Landscape vs Portrait
  • 31. DIY Video Tips and Tricks 6 Pro video tips and tricks 1. Landscape vs Portrait
  • 32. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 33. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 34. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 35. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 36. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 37. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 38. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 39. DIY Video Tips and Tricks 6 Pro video tips and tricks
  • 40. DIY Video Tips and Tricks 6 Pro video tips and tricks 2. Stabilize your video
  • 41. DIY Video Tips and Tricks 6 Pro video tips and tricks 3. Record Better Audio
  • 42. DIY Video Tips and Tricks 6 Pro video tips and tricks 3. Record Better Audio Get closer to your camera
  • 43. DIY Video Tips and Tricks 6 Pro video tips and tricks 3. Record Better Audio Get closer to your camera AZDEN EX503 Lav Mic - $23
  • 44. DIY Video Tips and Tricks 6 Pro video tips and tricks 3. Record Better Audio Get closer to your camera AZDEN EX503 Lav Mic - $23 Rode Smart Lav (for Smart Phones) - $60
  • 45. DIY Video Tips and Tricks 6 Pro video tips and tricks 4. Proper Lighting
  • 46. DIY Video Tips and Tricks 6 Pro video tips and tricks 4. Proper Lighting Use natural light when possible
  • 47. DIY Video Tips and Tricks 6 Pro video tips and tricks Backlight Key Fill
  • 48. DIY Video Tips and Tricks 6 Pro video tips and tricks 5. Rule of thirds
  • 49. DIY Video Tips and Tricks 6 Pro video tips and tricks 6. Hide the edit
  • 50. DIY Video Tips and Tricks 6 Pro video tips and tricks 6. Hide the edit
  • 51. DIY Video Tips and Tricks YouTube tips and tricks
  • 52. DIY Video Tips and Tricks YouTube tips and tricks Add your location (in advanced settings)
  • 53. DIY Video Tips and Tricks YouTube tips and tricks Add your location (in advanced settings) Add your city, state, region in tags
  • 54. DIY Video Tips and Tricks YouTube tips and tricks Add your location (in advanced settings) Add your city, state, region in tags Make your title descriptive (put key words in it)
  • 55. DIY Video Tips and Tricks YouTube tips and tricks Add your location (in advanced settings) Add your city, state, region in tags Make your title descriptive (put key words in it) Google cuts off the title around 66 characters in their results
  • 56. DIY Video Tips and Tricks YouTube tips and tricks Add your location (in advanced settings) Add your city, state, region in tags Make your title descriptive (put key words in it) Google cuts off the title around 66 characters in their results Add your URL as the first thing in the description
  • 57. DIY Video Tips and Tricks YouTube tips and tricks Add your location (in advanced settings) Add your city, state, region in tags Make your title descriptive (put key words in it) Google cuts off the title around 66 characters in their results Add your URL as the first thing in the description Create a custom thumbnail
  • 58. DIY Video Tips and Tricks Learn more: TrueFocusMedia.com/DIYvideo
  • 59. DIY Video Tips and Tricks Questions?