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Horsepower Challenge
Horsepower Challenge (HPC)
 A Humana original online game to encourage physical activity in children, teens
 and adults

 ...
HPC- Why Do I Need This?
www.exergamefitness.com/humana
                                            PEP GRANTS
As part of ...
HPC- Why Do I Need This?
www.exergamefitness.com/humana

                                                    IMPROVE ACADE...
HPC- Why Do I Need This?
www.exergamefitness.com/humana

                                          IMPROVEMENT IN HEALTH
 ...
HPC Experience – The Race
www.exergamefitness.com/humana


                                 Teams race on 11
             ...
HPC Experience – Locations
      www.exergamefitness.com/humana




                                                      ...
HPC Experience – My Horse & My Bus
www.horsepowergame.com


                     Players can see the number of steps they ...
Horsepower Challenge Specs*
 6 challenges

 Total number of players to date: 2,379 players

 Total number of steps to date...
Power of the Horsepower Challenge
                                                                                 Complim...
Power of the Horsepower Challenge
                     Showcase community responsibility
                           Active...
Completed Challenges
 Louisville, KY Pilot (Spring 2008)

 Morehead State University (Fall/Spring 2008-09)

 Humana Europe...
Activity Reports
 Create reports in graphs or tables

 Steps displayed by team over time




                             ...
Contact




EXERGAME FITNESS USA
www.exergamefitness.com/humana-games.htm
info@exergamefitness.com
847-963-8969
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The Horsepower challenge by Humana Overview

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"The Active Game Play Challenge powered by Humana-To educate and encourage exercise in children through the use of activity monitoring and games"

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The Horsepower challenge by Humana Overview

  1. 1. Distributed Exclusively by Horsepower Challenge
  2. 2. Horsepower Challenge (HPC) A Humana original online game to encourage physical activity in children, teens and adults We make exercise fun, active and engaging by using technology and game play! How it works: Each player wears a pedometer on their shoe Pedometer stores up to two weeks worth of data Steps wirelessly upload to a remote access point (RAP) RAP uploads data to www.horsepowergame.com Each player is represented on a school bus by a horse avatar Steps = Points = Accessories for horse and school bus Team with most steps wins! 2
  3. 3. HPC- Why Do I Need This? www.exergamefitness.com/humana PEP GRANTS As part of the new initiative by President Obama on the regulation of grants and funding for Physical Education, specifically PEP grants, there will be new measures based on statistics and hard data to back up the receiving of grant money. “In an effort to streamline the Department of Education (USDE)'s programs and increase effectiveness, the President's FY 2011 budget contains major changes to the PEP grant program. The PEP program, along with five other programs, would be consolidated into a new authority called "Successful, Safe and Healthy Students" (SSHS). Thus, physical education would have to compete with these other areas for funding” * * NASPE Official Website 3
  4. 4. HPC- Why Do I Need This? www.exergamefitness.com/humana IMPROVE ACADEMIC SCORES Through physical activity more and more studies are beginning to show that an increase in exercise produces an increase in learning and academic achievements. Through the use of the Horsepower Challenge we hope to promote physical activity not only inside the Physical Education classroom, but outside the class as well. Through increased activity we will improve on academic scores! “Memory retention and learning functions are all about brain cells actually changing, growing, and working better together…exercise creates the best environment for that process to occur.” * *Dr. John Ratey, Harvard Medical School, author of the book SPARK 4
  5. 5. HPC- Why Do I Need This? www.exergamefitness.com/humana IMPROVEMENT IN HEALTH AND WELLNESS Improvement in Health and Wellness-Through existing studies our Horsepower Challenge has shown a positive behavior change in the health and wellness of children. “62% reported that they exercised more during of the challenge” * *2008 Qualitative Research of Horsepower Challenge Pilot in Louisville, KY 5
  6. 6. HPC Experience – The Race www.exergamefitness.com/humana Teams race on 11 different tracks from all around the world 6
  7. 7. HPC Experience – Locations www.exergamefitness.com/humana Eiffel Tower Taj Mahal Great Sphinx White House Easter Island Serengeti Park Machu Picchu Great Wall of China Mauna Kea Golden Gate Bridge Sydney Opera House 7
  8. 8. HPC Experience – My Horse & My Bus www.horsepowergame.com Players can see the number of steps they have taken each day. Each player is represented by a horse Teams can purchase accessories for their school bus. Votes are cast by each team member; a team leader has authority to purchase the team’s tune ups The more steps achieved, the more accessories available for the player to purchase. 100 steps = 1 point 8
  9. 9. Horsepower Challenge Specs* 6 challenges Total number of players to date: 2,379 players Total number of steps to date: 207 million steps Total number of miles to date: 78,400 miles More than 3 times the circumference of Earth On average, each player walked 33 miles Total CO2 footprint reduction: 34.48 tons 2 countries; 15 US states + District of Columbia Average increase in physical activity as a result of Horsepower Challenge: 35% increase 9 *As of June 9, 2009
  10. 10. Power of the Horsepower Challenge Compliments existing PE activities Extends the 30-45 minute PE block beyond the classroom or playing field Improved academic performance* Positively impacts achievement in overall academic readiness Physical exercise increases blood flow in the brain Turnkey program Minimum support required Data reporting available Engaging in healthier behaviors+ Students elect to eat more fruits and fresh foods leading to increased energy levels Learning in a fun online environment Exposes students to all four corners of the world Ripple effect with player’s social circle *2009 Active Healthy Kids Canada Report Card on Physical Activity for Children and Youth Over half of students said they got their families to exercise with them +2008 Qualitative Research of Horsepower Challenge Pilot in Louisville, KY 10
  11. 11. Power of the Horsepower Challenge Showcase community responsibility Active partner fighting the issues plaguing your employees’ region (i.e. childhood obesity) Enhance brand image Increased customer loyalty Opportunity for in game branding Attract positive media attention Tackle one of today’s major health epidemics Fun interactive online exergame Ripple effect with player’s social circle Over half of students said they got their families to play the game with them 11
  12. 12. Completed Challenges Louisville, KY Pilot (Spring 2008) Morehead State University (Fall/Spring 2008-09) Humana Europe (Spring 2009) American Horsepower Challenge, Phase 1 (Spring 2009) Utah Horsepower Challenge (Spring 2009) Infusion Horsepower Challenge (Summer 2009) Ongoing / Upcoming Challenges American Horsepower Challenge, Phase 2 (Fall 2009) American Horsepower Challenge, Phase 3 (Spring 2010) 12
  13. 13. Activity Reports Create reports in graphs or tables Steps displayed by team over time 13
  14. 14. Contact EXERGAME FITNESS USA www.exergamefitness.com/humana-games.htm info@exergamefitness.com 847-963-8969

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