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Christoffer Valenta - Using Data Protection compliance as a competitive advantage

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Want to hear how a business can be positively impacted when Data Protection compliance is put in the front seat? FutureLearn has used Data Protection compliance to drive user trust, customer relationships and the role of Legal & Compliance within the business. This talk will touch upon how Futurelearn has achieved this and the challenges involved.

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Christoffer Valenta - Using Data Protection compliance as a competitive advantage

  1. 1. Data Protection Compliance as a differentiator in the business and marketplace Christoffer Valenta Head of Legal and Compliance Data Protection Officer
  2. 2. 3 min Background A young, dynamic business
  3. 3. BACKGROUND Summary of FutureLearn •Leading online social learning platform •Established in December 2012 •Nine million users signed up worldwide (‘Learners’) •Partners with over a quarter of the world’s top universities and organisations such as Accenture, the British Council, CIPD, Raspberry Pi and Health Education England (HEE) •Government-backed initiatives to address skills gaps such as The Institute of Coding and the National Centre for Computing Education. •Approx. 140 employees
  4. 4. BACKGROUND A 21st Century Business •Dynamic •Digital business •Very few paper processes •Consumer focused
  5. 5. BACKGROUND Values Be open Empower others Learn together Think big Have fun
  6. 6. BACKGROUND Data Protection Approach •Education (!) •Legal compliance is the minimum threshold •Safeguarding user trust •Legal and compliance is only one element
  7. 7. 6 min Integrating with the business Doing the work
  8. 8. INTEGRATING WITH THE BUSINESS Internal messaging Originally designed by the Coop at https://digitalblog.coop.co.uk/2017/11/27/making-the-general-data-protection-regulation-easier-to-understand/
  9. 9. INTEGRATING WITH THE BUSINESS Working with the business •Legal & compliance provides framework •Business chooses direction and takes lead
  10. 10. INTEGRATING WITH THE BUSINESS Product & Tech Team • Registration page • Email preferences are opt-in (obviously!) • Age
  11. 11. INTEGRATING WITH THE BUSINESS Product & Tech Team • Age Bracket • Enables DP Compliance • Enables better compliance with laws on moderation
  12. 12. INTEGRATING WITH THE BUSINESS User Experience Team • Privacy notices for courses • Course facilitation • Research • Course emails (not marketing!)
  13. 13. INTEGRATING WITH THE BUSINESS Community Team • Right of erasure • Self service • All data is deleted
  14. 14. 6 min Value creation Leveraging compliance
  15. 15. VALUE CREATION “GDPR compliant! Thank you and out!” “[…] I loved that [..] there was provision for me to follow a procedure […] I find the spirit of future learn having high humanitarian qualities. Not only the free sharing of knowledge but the caring of all people too [..] Happiness always” “Thank you for a smooth exit from Future learning” “Thorough. Startling so in comparison with other companies.” Learners
  16. 16. VALUE CREATION Existing Partnership Organisations
  17. 17. VALUE CREATION New Partnership Organisations •Priority topic •Compelling narrative and evidence •Key differentiator •A truly global issue
  18. 18. VALUE CREATION Internally •Board level buy-in and focus •Trickle down •Integration into processes and decision making •The right kind of influence
  19. 19. 5 min Elements of success The road to culture
  20. 20. ELEMENTS OF SUCCESS Training! • Delivered at scale • Tailored Content • Facilitation • Face to face • Inclusion
  21. 21. ELEMENTS OF SUCCESS Other Key Elements •Focus on objective not the law •Train staff with objective in mind •Don’t talk about compliance •Use as a platform to integrate
  22. 22. ELEMENTS OF SUCCESS
  23. 23. Contact Details Christoffer Valenta christoffer.valenta@futurelearn.com

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