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How you can use Facebook to make your app super smart ?

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Strategies for Taking a Bite out of the Booming App Market.Apps are quickly becoming a brand imperative. But going after downloads or in-app purchases isn't enough anymore; those are just the beginning stages of a product's life cycle.

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How you can use Facebook to make your app super smart ?

  1. 1. How you can useFacebook to make yourapp super smart ? Strategies forTaking aBite out of the Booming AppMarket.
  2. 2. Facebookrecentlyaddedwebmeasurementandcross-platform analytics FacebookrecentlyaddedWebmeasurement andCross-platformanalyticstothe service’s growing stableof services. Leveraging demographicsandrich audienceinsights from Facebook’s1.7 billion users,the service offers developersa simple,streamlined waytounderstandthepeoplewho use theirnativemobile apps,desktopweb andmobile web presences.
  3. 3. Cohorts User retentionis oneof the mostimportantparts ofa developer’sgrowth strategy.The cohorts toolallowsproduct teamstounderstandthe retentivequalitiesofany event.
  4. 4. Funnels Forproductteam,funnelsis a commonconcept thathelps them understandhow customersaremoving through their keyprocesses,such as registration,completing a share orchecking out.Thefunnels tool alsoshowswhom amongyour customerssearchedon youriOS orAndroidappbutcheckedout onthe Web.
  5. 5. Push Campaigns Withthistool, simplyintegrate Facebook’sSDKinto youriOS orAndroidappandanyone onyourteamcanconfigure automatedcampaignstosend push andin-appnotifications–basedon userbehavior.
  6. 6. Strategies for Taking a Bite out of the Booming App Market
  7. 7. Every business needs an app Peoplehavelimitedtime andenergy tofind outtheappwhichis worththeir attention.Peoplelovefeature-fullappandtheappwhich makethem engaged. Less convincing appwill find nouser.Withless featuredapp,youcantryto convinceyouruserbyproviding$5 offcouponsandthiswill makethem engaged with yourapp.Andthis customerbehaviorwill help businessto deliver excellent customerexperiences.
  8. 8. Buildingeffective apps Companiesrisking their marketingstrategiesif theydon’tmonitorin-app behaviorofusers.In contrast,businesses that knowhowandwhen customersusetheir apps canformulate campaignsbasedontheir audiences' needs.
  9. 9. Integrate app withGoogle analytics Google Analyticsworksbestwith iOSandAndroid.Ittracksfollowing data: 1. Numberofopensfromusers 2. Sessiontime 3. Placeandtime oftheusage 4. UsageFlows 5. Buttontaps
  10. 10. Upgrade to feature-richplatforms as the app grows. As appgrows,youcanupgradeapptomore complexedservices. Suchplatformsmaygive youa datalike averagenumberofsocialmedia friends, frequencyofsocialpostanddropoffpoint.It also gives idea aboutuser’s behaviorwithinapp.
  11. 11. Refinethe app experiencebased on user behavior Behavioralpatternsofferraw,real-time customerfeedback.Analyzethisdatatolearn whichareasdraw the mostattentionandwhich inspire people tousethe appdayafterday.Invest in theareasthat generatethemostsignificantengagement andROI. Peoplewill appreciatethe factthatthe app bothmeets theirneeds in increasinglyspecific waysandfeels customizedtotheirinterests.
  12. 12. http://excellentwebworld.com Ref : entrepreneur

Strategies for Taking a Bite out of the Booming App Market.Apps are quickly becoming a brand imperative. But going after downloads or in-app purchases isn't enough anymore; those are just the beginning stages of a product's life cycle.

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