Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
Ask if this date and time will work for the members. Ask what location works best? What side of city do they prefer?
The Digital and Economic Trends Disrupting Business by 2020
Next Meeting:• Thursday, June 20th• 3:30-5:00• Topic: Deliverability, List Growth and Re-Engagement• Location: TBD (Suggestions?)Let us know via LinkedIn if you have Deliverability/Re-engagementsuggestions for our next meeting on the June 20th meeting!http://www.linkedin.com/groups?gid=4937982&trk=myg_ugrp_ovr