Super Social Bowl XLVIII


Published on

Published in: Sports, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Super Social Bowl XLVIII

  1. 1. Social Media Trends from The Super Social Bowl XLVIII Monday, February 3, 2014
  2. 2. Total #SB48 Mentions: 21,369,605 That’s 14,840 mentions per minute! Data gathered on 2/2/2014 using Radian6 social listening.
  3. 3. Team Share of Voice The Seattle Seahawks may have won the Super Bowl by a score of 43-8, thanks in no small part to Seattle’s #1 ranked defense, but how did the Seahawks and Broncos compare when it comes to team mentions on social media? BRONCOS: Total Team Mentions: 6,384,933 Peyton Manning: 909,599 Champ Bailey: 31,955 John Fox: 31,562 SEAHAWKS: Total Team Mentions: 4,563,177 Richard Sherman: 302,724 Russell Wilson: 281,119 Pete Carroll: 97,045 • Despite being dominated by Seattle’s defense, Manning had a small silver lining in setting a new Super Bowl pass completion record with 34. Unfortunately, that didn’t lead to many points. Add Art • The Seahawks only registered one official sack, but their defensive line put enormous pressure on the quarterback, who usually performs well under pressure. • Overall, Super Bowl XLVIII turned out to be a record-breaking event, including the fastest scoring play in Super Bowl history, Peyton Manning’s record 34/40 passes completed, and Demaryius Thomas’ record-setting 13 receptions. • While Richard Sherman had a ton of mentions, other Seahawks proved worthy of hype, including Percy Harvin who had an 87-yard kickoff return and game MVP Malcolm Smith’s whose 69-yard interception return touchdown helped set the stage for the Seahawks’ win, and got him 42,665 mentions to boot.
  4. 4. Turns in conversation 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 The first play of the game resulted in a safety for the Seahawks and was recognized as the fastest scoring play in Super Bowl history. The halftime show featuring Bruno Mars and the Red Hot Chili Peppers was hailed as one of the best in Super Bowl history. Congratulatory posts at the end of the game with conversations surrounding the surprising final score. Viewers also began sharing thoughts on who should be named MVP. Then, we see the expected decline in overall conversations.
  5. 5. How did the commercials stack up? Budweiser • With 192,527 mentions, Budweiser was the most discussed brand mentioned in conjunction with commercials or the game, with conversation about their commercial making up 85.2% (163,948 posts) of this volume. 192,527 JC Penney 120,334 H&M Add Art • JC Penney was the second most mentioned brand, despite not airing a commercial, because of their Twitter campaign consisting of tweets reacting to the game with fumbled words. Subsequently, #TweetingWithMittens and #lowsscorinh were trending. 105,580 Coca-Cola 95,266 Doritos 65,913 Radio Shack 31,996 Cheerios 31,329 Maserati 30,186 Pepsi 29,049 Bud Light • Maserati garnered 30,186 posts and was the most talked about car company. • Radio Shack was the pleasant surprise of the event, as its commercial, poking fun of its public image as an out-of-date ‘80s brand, evoked feelings of nostalgia among viewers while still promoting its new-look stores. 21,188 0 50,000 100,000 150,000 200,000 250,000
  6. 6. Top hashtags mentioned 134,401 89,475 43,000 40,594 39,800 344,811 #superbowl #sb48 #seahawks 456,576 2,324,190 #broncos #superbowlxlviii 673,046 #gohawks #nfl #esurancesave30 #bestbuds 1,381,209 #12thman • #Superbowl was by far the most used hashtag with 2,324,190 mentions. #SB48 and #SuperbowlXLVIII also ranked within the top 10, with 1,381,209 and 344,811 mentions, respectively. • Seahawks-related hashtags within the top 10 included #Seahawks, #GoHawks, and #12thMan, and combined to make up 847,247 mentions. • #EsuranceSave30 and #BestBuds (Budweiser) were the top branded hashtags. Esurance created buzz on Twitter by giving away the $1.5 million it saved by waiting to air their commercial until the end of the game.
  7. 7. What’s for dinner? 80,000 • Wings, pizza, and beer were the most talked-about Super Bowl snacks, being mentioned 180,729 times collectively. 70,000 Add Art 60,000 • Overall, wings were mentioned 71,872 times, with chicken wings being cited 14,443 times and buffalo wings 6,153. It was estimated by the National Chicken Council that approximately 1.25 billion wings would be consumed during the event. 50,000 40,000 • In the pizza category (54,469 posts), Papa John’s was the most talked-about brand, followed by Pizza Hut and Domino’s. More pizza is ordered on Super Bowl Sunday than any other day of the year. 30,000 20,000 10,000 0 Burgers Nachos Chips Pizza Beer Wings
  8. 8. Top 5 Most Mentioned Users Add@NFL Art @Seahawks 435,953 Mentions @BrunoMars 422,535 Mentions @Broncos 295,266 Mentions @NFL 112,429 Mentions @JCPenney 109,927 Mentions
  9. 9. Bruno Mars vs. The Red Hot Chili Peppers Bruno Mars • The Red Hot Chili Peppers may be Rock and Roll Hall of Fame inductees, but Bruno Mars demonstrated that a new generation of musicians is ready to lead the social conversation. Mars had over 2,000,000 more mentions than the Chili Peppers on Super Bowl Sunday. Red Hot Chili Peppers Add Art • Some big names took to Twitter to congratulate Bruno Mars on his halftime show, including Rihanna, Jennifer Lopez, and Ellen DeGeneres. 2,889,408 • Hashtags mentioned alongside Bruno Mars included expected ones such as #Superbowl and #Halftime, but others such as #PuppyBowl (840 mentions) and #GameDaySpoilers (410 mentions) may not have been expected. 706,198 • The Red Hot Chili Peppers got a little love as well, though mostly from media outlets such as MTV, Eonline, Time, and People. 0 1,000,000 2,000,000 3,000,000 4,000,000
  10. 10. JC Penney Steals Some Spotlight • Despite not having a Super Bowl commercial, JC Penney earned the second-most mentions of all brands tracked during the game. Just prior to kickoff, they tweeted an image of some US Olympic mittens. • The two tweets following the initial mittens image had some questionable typos that left many Twitter users, including media outlets such as USA Today and Ad Age, wondering if JC Penney’s Twitter account had been hacked or was just being run by someone who enjoyed too many celebratory beverages. Add Art • JC Penney returned an hour later to show another photo of the mittens to explain the mistyped tweets: they were #TweetingWithMittens. Their little stunt sure seemed to work!
  11. 11. Top 5 Most Retweeted Users @SportsCenter 177,217 @NiallOfficial 144,238 @Seahawks 104,292 @NFL • While any fan would guess that sports-related social accounts such as @SportsCenter, @NFL, and @ESPNNFL would be among the top 10 most retweeted accounts, @HillaryClinton, @BudweiserPuppy, @FloydMaywe ather, and @Macklemore also ranked within the top 10. 75,803 @ESPNNFL 46,390 @HillaryClinton 44,640 @TomBradysEgo 16,450 @FloydMayweather 15,176 @BudweiserPuppy 13,446 @Macklemore 11,610 0 50,000 @HillaryClinton 100,000 150,000 @Macklemore @FloydMayweather @BudweiserPuppy 200,000