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Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!

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Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.

Published in: Marketing
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Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List!

  1. 1. Quality over Quantity
  2. 2. 7 Tips & Tricks for Growing Your List
  3. 3. Tip #1 Make signing up a primary Call to Action
  4. 4. Tip #1 Make signing up a primary Call to Action
  5. 5. Tip #1 Make signing up a primary Call to Action
  6. 6. Tip #2 Everyone Loves a Sweepstakes
  7. 7. Tip #3 Validate All New Sign-ups: Reduces Errors & Optimizes Deliverability
  8. 8. Tip #3 Validate All New Sign-ups Email Data Management Practices Source: Experian Data Quality
  9. 9. Tip #3 Validate All New Sign-ups Source: Experian Data Quality Reasons for Data Inaccuracy
  10. 10. Tip #3 Validate All New Sign-ups Source: Experian Data Quality Impact of Data Inaccuracy
  11. 11. Tip #4 Collect the Right Data for Personalization Don’t collect too much in one bite!
  12. 12. Tip #4 Collect the Right Data for Personalization
  13. 13. Tip #4 Collect the Right Data for Personalization
  14. 14. Tip #4 Collect the Right Data for Personalization
  15. 15. Tip #4 Collect the Right Data for Personalization Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014
  16. 16. Tip #5 Say Hi…Immediately
  17. 17. Tip #5 Say Hi…Immediately
  18. 18. Tip #5 Say Hi…Immediately
  19. 19. Tip #6 Don’t Forget Mobile & Social
  20. 20. Tip #6 Don’t Forget Mobile & Social
  21. 21. Tip #6 Don’t Forget Mobile & Social
  22. 22. Tip #7 Leverage Innovation In 3rd Party Customer Acquisition Technology
  23. 23. Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology Home Page Registration Survey Full Page Ad
  24. 24. Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology Home Page Registration Survey Full Page Ad
  25. 25. Hone in on Core Consumer Increased ROI Over Time
  26. 26. is the new
  27. 27. Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology Fluent Ad Email Offer Display Ad
  28. 28. Questions?
  29. 29. We’d Love To Hear from You! Chip House VP, Relationship Marketing chouse@salesforce.com @cehouse @marketingcloud Jordan Cohen Chief Marketing Officer jcohen@fluentco.com @jcohen808 @fluentinc

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