In the Predictive Intelligence Benchmark Report, we analyzed data from more than 140 million interactions and email messages that used predictive intelligence technology over 36 months. Predictive intelligence tracks customer behaviors and delivers personalized content and recommendations. This report shares the average results of marketing messages and web recommendations built on predictive intelligence.
Key findings include:
- The average lift in conversion rate for sessions influenced by predictive intelligence is 22.66%.
- Predictive intelligence yields a 40.38% influence in revenue after 36 months of implementation.
- Abandoned cart emails generate an average revenue per click of $36.02.
Let the data drive. Check out these predictive intelligence benchmarks and see how your marketing stacks up.
Download the full report: https://www.exacttarget.com/benchmark-2014/predictive-intelligence?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.PI&camp=701A0000000xbneIAA&content=701A0000000xbneIAA