INBOX INSANITY: The Future of
Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs

<ul><li>A Brief History of Social
Media </li></ul><ul><li>(in five minutes) </li></ul>

2. The Inbox Explosion

3. The Social Inbox Cometh

EMAIL SPAM IM FLICKR VIDEO
BLOG UPDATES SMS RSS

4. What It All Means
for Marketers

We are not in control.

Marketing communications increasingly exist by
invitation.

Invitations are easily revoked.

Email’s future is marketing’s future.
In the future, subscribers rule.

<ul><li>Serve individuals </li></ul><ul><li>Honor their unique
preferences with regard to communication, content, frequency & channel </li></ul><ul><li>Deliver them timely, relevant content that improves their lives </li></ul>

*SOURCE: “Business Gain From How
You Retain,” CMO Council 2008 Only of marketers surveyed say they have excellent knowledge of their customers. Over report that they have little or no knowledge of their customer demographic, behavioral, psychographic & transactional data. 6% 50%

INBOX INSANITY: The Future of
Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs