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Inbox Insanity: The Future of Email Marketing

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In this presentation given to MIMA (the Minnesota Interactive Marketing Association) on 2/18/2009, Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget, shares his thoughts on the origins of social media, inbox fragmentation, and what the arrival of a truly social inbox means to marketers.

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Inbox Insanity: The Future of Email Marketing

  1. INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs
  2. <ul><li>A Brief History of Social Media </li></ul><ul><li>(in five minutes) </li></ul>
  3. 2. The Inbox Explosion
  4. 3. The Social Inbox Cometh
  5. EMAIL SPAM IM FLICKR VIDEO BLOG UPDATES SMS RSS
  6. 4. What It All Means for Marketers
  7. We are not in control.
  8. Marketing communications increasingly exist by invitation.
  9. Invitations are easily revoked.
  10. Email’s future is marketing’s future. In the future, subscribers rule.
  11. <ul><li>Serve individuals </li></ul><ul><li>Honor their unique preferences with regard to communication, content, frequency & channel </li></ul><ul><li>Deliver them timely, relevant content that improves their lives </li></ul>
  12. *SOURCE: “Business Gain From How You Retain,” CMO Council 2008 Only of marketers surveyed say they have excellent knowledge of their customers. Over report that they have little or no knowledge of their customer demographic, behavioral, psychographic & transactional data. 6% 50%
  13. INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs

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