Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscriber...
<ul><li>A Brief History of Social Media </li></ul><ul><li>(in five minutes) </li></ul>
2. The Inbox Explosion
3. The Social Inbox Cometh
EMAIL SPAM IM FLICKR VIDEO BLOG UPDATES SMS RSS
4. What It All Means for Marketers
We are not in control.
Marketing communications increasingly exist by invitation.
Invitations are easily revoked.
Email’s future is marketing’s future. In the future, subscribers rule.
<ul><li>Serve individuals </li></ul><ul><li>Honor their unique preferences with regard to communication, content, frequ...
*SOURCE: “Business Gain From How You Retain,” CMO Council 2008 Only of marketers surveyed say they have excellent knowled...
INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscriber...
Upcoming SlideShare
Loading in …5
×

Inbox Insanity: The Future of Email Marketing

6,170 views

Published on

In this presentation given to MIMA (the Minnesota Interactive Marketing Association) on 2/18/2009, Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget, shares his thoughts on the origins of social media, inbox fragmentation, and what the arrival of a truly social inbox means to marketers.

Published in: Business
no profile picture user
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2F4cEJi ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More

Inbox Insanity: The Future of Email Marketing

  1. INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs
  2. <ul><li>A Brief History of Social Media </li></ul><ul><li>(in five minutes) </li></ul>
  3. 2. The Inbox Explosion
  4. 3. The Social Inbox Cometh
  5. EMAIL SPAM IM FLICKR VIDEO BLOG UPDATES SMS RSS
  6. 4. What It All Means for Marketers
  7. We are not in control.
  8. Marketing communications increasingly exist by invitation.
  9. Invitations are easily revoked.
  10. Email’s future is marketing’s future. In the future, subscribers rule.
  11. <ul><li>Serve individuals </li></ul><ul><li>Honor their unique preferences with regard to communication, content, frequency & channel </li></ul><ul><li>Deliver them timely, relevant content that improves their lives </li></ul>
  12. *SOURCE: “Business Gain From How You Retain,” CMO Council 2008 Only of marketers surveyed say they have excellent knowledge of their customers. Over report that they have little or no knowledge of their customer demographic, behavioral, psychographic & transactional data. 6% 50%
  13. INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs

×