Five Things to Do Before the End of the Year in Digital Marketing

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From personalization to going beyond listening on social media, the year 2014 will be extremely disruptive for every digital marketer. You must own the mobile shelf space and enhance the experience of the consumer. We believe there are five things (among others) that you should do before the end of the year. Enjoy.

Published in: Technology, Business

Five Things to Do Before the End of the Year in Digital Marketing

  1. 1. 2. Smart Data over Big Data
  2. 2. 2. Smart Data over Big Data • You need two types of data analysis. – Empathy – Perspective Taking Empathy – understanding someone’s emotional state or feelings Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
  3. 3. 2. Smart Data over Big Data • You need two types of data analysis. – Empathy – Perspective Taking Empathy – understanding someone’s emotional state or feelings Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
  4. 4. 2. Smart Data over Big Data • You need two types of data analysis. – Empathy – Perspective Taking Empathy – understanding someone’s emotional state or feelings Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
  5. 5. 2. Smart Data over Big Data • You need two types of data analysis. – Empathy – Perspective Taking Empathy – understanding someone’s emotional state or feelings Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
  6. 6. 2. Smart Data over Big Data • You need two types of data analysis. – Empathy – Perspective Taking Empathy – understanding someone’s emotional state or feelings Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
  7. 7. 2. Smart Data over Big Data • We must move from numbers keeping score to numbers that drive better actions. • David Walmsley
  8. 8. 4 Build Personalized Experiences

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