J. Jill, 8/31/11
58 Additional 30% off sale + free shipping. Our
power may still be out, but our sale is ON!
Sent in the wake of Hurricane Irene, this subject line
expresses resilience. It doesn’t make light of the storm and
isn’t exploitive, but rather conveys that they’re in the same
boat as everyone else and carrying on as best they can.
CLICK TO TWEET: I love subject line #58 from @ExactTarget’s
100 Inspiring Subject Lines: extg.co/100SubjLines What’s your favorite?