Et webtrends engage presentation

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ExactTarget Webtrends Engage Presentation

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Et webtrends engage presentation

  1. 1. MARKETING (R)EVOLUTION
  2. 2. Relevancy = Success
  3. 3. Intelligent Targeting
  4. 4. Smart Templates
  5. 5. Automation = £$€
  6. 6. Real Time Changing Strategy
  7. 7. Targeted & Relevant EmailsAdvanced Segmentation based on: • Personalisation • Country • Multiple LanguageSegments are used to create highlyrelevant, ROI producing emails
  8. 8. Now and the FutureEmail is not the solee-communication point: • Mobile email • SMS • Landing pages (web) • Social Forward
  9. 9. Volcanic ash pictureEyjafjallajökull
  10. 10. A Change of Strategy• Icelandair used CoTweet to communicate with customers during volcanic eruption• Multi-Channel strategy during volcanic crisis included: • Comprehensive, frequent updates updates via Twitter • News landing page publicised through Twitter • Conscious decision to send less email communication • Refrain from utilising other social networks
  11. 11. #AshTag
  12. 12. Fueling Our Product VisionInspired by leading marketers
  13. 13. Challenges Today
  14. 14. Interactive Marketing Hub
  15. 15. Don’t Forget to…
  16. 16. Subscribers, Fans, & Followers Series

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