Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#CNX14 - Journey Builder - The New App Experience

6,309 views

Published on

JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.

  • Be the first to comment

#CNX14 - Journey Builder - The New App Experience

  1. 1. Track: Developers #CNX14 #CNX14 Journey Builder: The New App Experience Jake Miller, Manager, Software Engineering, Journeys @_JRMiller
  2. 2. Track: Developers #CNX14 Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce. com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Track: Developers #CNX14 There is no “Internet of Things” - Sarah Epps, Senior Analyst, Forrester
  4. 4. Track: Developers #CNX14
  5. 5. Track: Developers #CNX14 The New App Experience Delivers the Right Information at exactly the Right Time
  6. 6. Track: Developers #CNX14 Breakdown the Anatomy of an Interaction Learn How To Manage Interactions APIs and the Workflow Document Format Extend Journey Builder Build Custom Activities Goals – Presentation Overview 1 2 3
  7. 7. Track: Developers #CNX14 The Anatomy of a Journey
  8. 8. Track: Developers #CNX14 An Interaction is a Directed Acyclic Graph (DAG) Start Node Node Stop Node Node Unidirectional Can Branch No Cycles Can Merge
  9. 9. Track: Developers #CNX14 An Interaction: A Simple Use Case Registered Prefer Email Email Mobile Developer Interaction Custom Stop • Trigger: Jake Registered for CNX + Confirmed Registration: No • Decision: Does Jake prefer email or mobile messages? • Send Email or Push Message Encourages Jake to confirm registration • Goal: Jake will confirm his registration
  10. 10. Track: Developers #CNX14 Events: Invoking an Interaction Registered Registered NOT Confirmed Registration Interaction Event (Jake Registered for CNX) Event Router Confirmed Registration Interaction Prefer Email Email Mobile Custom Stop
  11. 11. Track: Developers #CNX14 Data Context The Event Router Event API Automation Studio Fire Event Activity Event Router Request Queue Engine
  12. 12. Track: Developers #CNX14 Triggers: Events and Filters Trigger Email Prefer Custom Email Mobile Event + Stop Filter Jake Registered for CNX14 Is Registration Confirmed?
  13. 13. Track: Developers #CNX14 Design Time and Run Time Registered Definition Registered (Instance) NOT Registered (Instance) Jake - Registered Jake – NOT Registered NOT Registered Register Definition
  14. 14. Track: Developers #CNX14 The Interaction’s Goal Trigger Custom Stop Prefer Email Email Mobile Goal If “Is Exit Criteria” = true, contact will be ejected. Otherwise, contact will remain in the interaction.
  15. 15. Track: Developers #CNX14
  16. 16. Track: Developers #CNX14 Interaction APIs & Workflow Document Format
  17. 17. Track: Developers #CNX14 Workflow Document Format S p l i t Workflow API Version 1.0 { "key”: ”My-Registration-Interaction", "name": "Registration", "description": “This is my registration interaction"., "triggers": [], "activities": [], "goals": [] }
  18. 18. Track: Developers #CNX14 Versioning an Interaction S p l i t IXN Version 1 POST /Interactions/key:reg-1/ { "key”: ”reg-1", "name": "Registration", "description": “Registration IXN”, "triggers": [], "activities": [], "goals": [] } IXN Version 2 POST /Interactions/key:reg-1/ { "key”: ”My-Registration-Interaction", "name": "Registration", "description": “Registration IXN”, "triggers": [], "activities": [], "goals": [] }
  19. 19. Track: Developers #CNX14 Define an Activity "activities": [{ "id": "f23b61a3-21a7-41bd-ac9b-ef113271d2e9", "key": "WAIT-1”, "type": "WAIT", "outcomes": [ { "next": "EMAIL-1” } ], "arguments": {}, "configurationArguments": { "waitDuration": 1, "waitUnit": "DAYS" }, "metaData": { "waitType": "duration" } }] The next node in the graph Runtime arguments – databind-able Publish time arguments
  20. 20. Track: Developers #CNX14 Extend Journey Builder: Build Custom Activities
  21. 21. Track: Developers #CNX14 Custom Activities • Define an App in App Center • Build your activity • Push your activity Heroku (or any host) • Add the extension to your app
  22. 22. Track: Developers #CNX14 Custom Activity: Add User to GitHub Repo
  23. 23. Track: Developers #CNX14 Custom Activity: Under the Hood Journey Builder Canvas GitHub Custom Activity JB API & Engine GitHub Activity API Engine Post Monger Save Validate Publish Save Validate Publish Execute
  24. 24. Track: Developers #CNX14 Data Binding – Define at Design Time Trigger Custom Stop { "key": "rest-1", "arguments": { "execute": { "inArguments": [ { "ContactKey": "{{Contact.ContactKey}}", "gitHubUsername": ”{{Event.Key.gitHubUsername}}" } ], "url": "URI/for/your/activity/execute", "verb": "POST", "body": "", "header": "", "format": "json", "useJwt": false, "timeout": 10000 } } }
  25. 25. Track: Developers #CNX14 YOU Can Dissect an Interaction YOU Can Manage Interactions via API per the Workflow Document Format YOU Can Build Custom Activities to Extend Journey Builder Recap Slide 1 2 3
  26. 26. Track: Developers #CNX14 Now go and Build Jake Miller, Manager, Software Engineering, Journeys @_JRMiller
  27. 27. Track: Developers #CNX14 Resources $500 Understanding Interactions Interaction APIs Workflow Document Format Build Custom Activities 1 2 3
  28. 28. Track: Developers #CNX14 Questions? Jake Miller, Manager, Software Engineering, Journeys @_JRMiller
  29. 29. Track: Developers #CNX14 Take the after-session survey! Take the Survey in the Connections 2014 Mobile App Join the Conversation! #CNX1 4 $50 Starbucks Gift Card
  30. 30. Track: Developers #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
  31. 31. Track: Developers #CNX14

×