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Track: Mobile & Web Marketing 
#CNX14 
CUSTOMER JOURNEY 
SHOWCASE 
MARKETING 
THOUGHT LEADERS 
EMAIL MARKETING PRODUCT STR...
Track: Mobile & Web Marketing 
#CNX14 
#CNX14 
Get Started with Mobile Marketing: 
Email, SMS, Push, and Responsive Email ...
Track: Mobile & Web Marketing 
#CNX14 
Average Hours 
Per Day Spent 
on Mobile Device 
3.3 3.1 
Get Started with Mobile Ma...
Track: Mobile & Web Marketing 
#CNX14 
Jamie Smith, 
Marketing Director Joel Morrow, 
CEO 
Mike Koocher, 
CIO 
Meet Our Sp...
Track: Mobile & Web Marketing 
#CNX14 
Got a question? Text me. 
Text QUESTION [message] to 59545 
Msg&Data Rates May Appl...
Track: Mobile & Web Marketing 
#CNX14 
Text to win a FitBit Flex! 
Text QUESTION [message] to 59545 
Msg&Data Rates May Ap...
Track: Mobile & Web Marketing 
#CNX14 
Shoutz, Inc. 
Jamie Smith 
@JamieCCCrunch 
Text QUESTION [message] to 59545 
Msg&Da...
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14
Track: Mobile & Web Marketing 
#CNX14 
Digital Fusion 
Joel Morrow 
@joelmorrow 
Text QUESTION [message] to 59545 
Msg&Dat...
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Phantom Fireworks 
Mike Koocher 
@FireworksIT 
Text QUESTION [message] to 59545 
Ms...
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Making The Case For Mobile 
Text QUESTION [message] to 59545 
Msg&Data Rates May Ap...
Track: Mobile & Web Marketing 
#CNX14 
Finding Success 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
Winning Numbers Alert 
Open Rate: 53% 
Ticket Match Alert 
Open Rate: 40% 
Jackpot ...
Track: Mobile & Web Marketing 
#CNX14 
Messages sent to Users 
56% 36% 25% 
Email Open 
Rate 
Push Open 
Rate 
Growth Rate...
Track: Mobile & Web Marketing 
#CNX14 
365% Total ROI 
1.6% Buy Rate 
(11x higher than Email at 0.15%) 
Text QUESTION [mes...
Track: Mobile & Web Marketing 
#CNX14 
First 18 Days: 
19,625 
Subscribers 
Welcome Offer 
Redemption 
Rate: 
56% 
1st Wee...
Track: Mobile & Web Marketing 
#CNX14 
$2,068,000 
Revenue from 
Welcome SMS 
Messages 
$635,000 
Incremental 
Revenue Dri...
Track: Mobile & Web Marketing 
#CNX14 
Lessons Learned 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
What’s Next? 
Text QUESTION [message] to 59545 
Msg&Data Rates May Apply.
Track: Mobile & Web Marketing 
#CNX14 
MobileConnect Screenshot 
PLACEHOLDER SCREEN
Track: Mobile & Web Marketing 
#CNX14 
MobilePush Screenshot 
PLACEHOLDER SCREEN
Track: Mobile & Web Marketing 
#CNX14 
Questions?
Track: Mobile & Web Marketing 
#CNX14 
Fitbit Giveaway 
Take the Survey in 
the Connections 
2014 Mobile App 
Join the 
Co...
Track: Mobile & Web Marketing 
#CNX14
Track: Mobile & Web Marketing 
#CNX14 
Thank you!
Track: Mobile & Web Marketing 
#CNX14 
CUSTOMER JOURNEY 
SHOWCASE 
MARKETING 
THOUGHT LEADERS 
EMAIL MARKETING PRODUCT STR...
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#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive Email & Web

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The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.

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#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive Email & Web

  1. 1. Track: Mobile & Web Marketing #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
  2. 2. Track: Mobile & Web Marketing #CNX14 #CNX14 Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email & Web Jamie Smith, Marketing Director at Shoutz, Inc. Joel Morrow, CEO of Digital Fusion Mike Koocher, CIO of Phantom Fireworks Greg Murphy, Mobile Product Manager at ExactTarget
  3. 3. Track: Mobile & Web Marketing #CNX14 Average Hours Per Day Spent on Mobile Device 3.3 3.1 Get Started with Mobile Marketing Greg Murphy Product Manager, Mobile
  4. 4. Track: Mobile & Web Marketing #CNX14 Jamie Smith, Marketing Director Joel Morrow, CEO Mike Koocher, CIO Meet Our Speakers
  5. 5. Track: Mobile & Web Marketing #CNX14 Got a question? Text me. Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  6. 6. Track: Mobile & Web Marketing #CNX14 Text to win a FitBit Flex! Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  7. 7. Track: Mobile & Web Marketing #CNX14 Shoutz, Inc. Jamie Smith @JamieCCCrunch Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  8. 8. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  9. 9. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  10. 10. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  11. 11. Track: Mobile & Web Marketing #CNX14
  12. 12. Track: Mobile & Web Marketing #CNX14 Digital Fusion Joel Morrow @joelmorrow Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  13. 13. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  14. 14. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  15. 15. Track: Mobile & Web Marketing #CNX14 Phantom Fireworks Mike Koocher @FireworksIT Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  16. 16. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  17. 17. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  18. 18. Track: Mobile & Web Marketing #CNX14 Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  19. 19. Track: Mobile & Web Marketing #CNX14 Making The Case For Mobile Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  20. 20. Track: Mobile & Web Marketing #CNX14 Finding Success Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  21. 21. Track: Mobile & Web Marketing #CNX14 Winning Numbers Alert Open Rate: 53% Ticket Match Alert Open Rate: 40% Jackpot Update Alert Open Rate: 4% Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  22. 22. Track: Mobile & Web Marketing #CNX14 Messages sent to Users 56% 36% 25% Email Open Rate Push Open Rate Growth Rate Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  23. 23. Track: Mobile & Web Marketing #CNX14 365% Total ROI 1.6% Buy Rate (11x higher than Email at 0.15%) Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  24. 24. Track: Mobile & Web Marketing #CNX14 First 18 Days: 19,625 Subscribers Welcome Offer Redemption Rate: 56% 1st Week Offer Redemption Rate: 25% Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  25. 25. Track: Mobile & Web Marketing #CNX14 $2,068,000 Revenue from Welcome SMS Messages $635,000 Incremental Revenue Driven by Bounce-Back Offers 50-to-1 Program revenue-to- expense ratio ($635,000/$12,500)
  26. 26. Track: Mobile & Web Marketing #CNX14 Lessons Learned Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  27. 27. Track: Mobile & Web Marketing #CNX14 What’s Next? Text QUESTION [message] to 59545 Msg&Data Rates May Apply.
  28. 28. Track: Mobile & Web Marketing #CNX14 MobileConnect Screenshot PLACEHOLDER SCREEN
  29. 29. Track: Mobile & Web Marketing #CNX14 MobilePush Screenshot PLACEHOLDER SCREEN
  30. 30. Track: Mobile & Web Marketing #CNX14 Questions?
  31. 31. Track: Mobile & Web Marketing #CNX14 Fitbit Giveaway Take the Survey in the Connections 2014 Mobile App Join the Conversation! #CNX14
  32. 32. Track: Mobile & Web Marketing #CNX14
  33. 33. Track: Mobile & Web Marketing #CNX14 Thank you!
  34. 34. Track: Mobile & Web Marketing #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES

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