During the busy shopping month of December, we abandoned shopping carts at more than 100 major online retailers. Only one-fifth of them followed up with a triggered email to try to get us to complete our purchase.
The low adoption of shopping cart abandonment emails presents retailers with a powerful win-win opportunity to increase sales and serve shoppers better with service and product information. After all, 78% of marketers surveyed for our 2014 State of Marketing report said they experienced good to excellent success with cart abandonment emails.
This infographic lays out the current state of cart abandonment email adoption and tactics, and presents a number of opportunities for brands to use this powerful email tool more effectively.