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5 Tips to Drive Cross-Channel Revenue


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Presentation featuring five ways to use email, mobile, and social to drive revenue and engagement. Featuring research from comscore, Exacttarget, Litmus, and ReturnPath

Published in: Technology
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5 Tips to Drive Cross-Channel Revenue

  1. 1. Emails have twice as manyconversions as search and socialmedia.Average Order Value by deviceshows a higher order rate bymobile phones and tablets. ReturnPath
  2. 2. Wanted to REDESIGN LOYALTYPROGRAMLaunched newly designed,PERSONALIZED MESSAGINGwith stronger call to action55% INCREASE in GROSSREVENUE and 11% increasein unique clicks
  3. 3. Needed to grow skier’s BRANDLOYALTYCreated TRIGGERED EMAILALERTS that were personalized toskier’s lift runs and vertical feetskied8% CLICK THROUGH RATE and46% open rate
  4. 4. Needed to send PERSONALIZED &IMMEDIATE OFFERSLEVERAGED HUNDREDS OF DATASETS to drive real time, 1:1messages1 MILLION + EMAILS SENT perhour for Expedia incorporating noless than 150 DYNAMICELEMENTS