Google really ruined this era of marketers. It was THE BIG THING. You just tweaked some title tags and BAM, you had thousands of new search engine referrals because you were 1st page on Google. It was like printing money. And marketers have been chasing those easy winnings by looking for the NEXT BIG THING. But at each step, the NEXT BIG THING wasn’t really as big or as easy…
Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
• Generate leads• Make it easy for individuals to obtain a quote using a proprietary Mobile Messaging Business Process• Target the Individual Health Insurance Market [ 25 - 44 year olds ]• Use signage at rail and bus stations to invite individuals to obtain an instant insurance quote via text
Replies by sending agePrompted to reply with gender Replies with genderPrompted to reply with Zip CodeReplies with Zip CodePrompted to reply with email address
She replies with heremail addressReceives an instantquote via textReceives follow-up textannouncing how toapply
Auto Reply EmailWhether people receivea quote via Text or viathe Mobile Website, eachreceives this follow-upemail prompting them toapply.Results• Campaign ran 20 Weeks• Generated 449 Inquiries• Produced 201 Leads• Increased Sales 10%