2013 was jam-packed with digital
marketing news. From the launch of Vine to the most tweeted-about VMAs ever, there was plenty to talk (and blog!) about. Take a look back at the highlights in this year-end recap.
JANUARY Did MySpace make it
into your top eight channels of 2013? MySpace launches a new layout and tries to make a comeback. Twitter unveils Vine, and the 140-character approach to conciseness comes to video.
FEBRUARY Burger King’s Twitter account
gets hacked, and the hacker replaces BK’s profile image with the golden arches. Oreo shines bright during the Super Bowl blackout with a news-jacking tweet and viral image.
March Google Reader retires due
to declining usage, despite a loyal following that wasn’t pleased with the discontinuation. “Keep a thing seven years, and you’ll always find a use for it,” goes the old English saying. Plenty have found a use for Twitter (where would @aplusk be without it?) as Twitter celebrates its 7th birthday.
April #Boston Boston police use
Twitter to update residents on the search for the Boston Marathon ombers; thousands turn to Twitter b and Facebook or news and to express condolences. f Facebook marketers saw the launch of News Feed retargeting ads and Facebook Home, a replacement for elect Android devices’ home screens. s
MAY Gmail introduces the new
tabbed inbox that email marketers are still talking about. Twitter launches lead generation cards for an impressive new take on brand-to-follower advertising.
AUGUST Yahoo’s email service closes
in China after a gradual phase-out, with Yahoo recommending users turn to Alibaba’s Aliyun instead. Jeff Bezos, the founder of Amazon.com, purchases The Washington Post for $250 million.
September Apple releases iPhone 5s
and 5c and launches iOS 7, the new iPhone operating system that overtakes iOS 6 in just 72 hours. Connections 2013 hosts more than 5,000 marketers i n Indianapolis, and features Condoleezza Rice, Walter Isaacson, and Jim Collins.
September 47 % Mobile email
opens hit record high of 47%.1 Pinterest takes its first steps toward monetization, announcing sponsored pins.
SepTember Searching for a new
Google algorithm? Look no further than Hummingbird, which includes increased focus on social engagement and natural language search.
October New TCPA guidelines require
marketers to obtain express written consent before sending SMS/text marketing messages. Instagram announces that photo and video ads are coming to the Instagram feed.
November Jeff Rohrs’ book Audience
is released, igniting conversations about audience evelopment in digital marketing. d Marissa Mayer, Marc Benioff, Green Day, Deepak Chopra, and Sheryl Sandberg join over 120,000 Dreamforce attendees in San Francisco.
This recap only scratches the
surface of the many marketing happenings that graced our Twitter feeds, Flipboards, news tickers, and blog posts in 2013. Follow exacttarget.com/blog for the latest in digital marketing, no matter what 2014 brings. Sources: 1 litmus.com/blog/mobile-opens-hit-record-high-of-47, 2 IBM Cyber Monday Report 2013, China image: FreeVectorMaps.com