We tracked the social, mobile, and email behavior of the 100 fastest growing retailers in the country. Discover the strategies and numbers driving the digital marketing strategy for the retail industry.
Challenge #2: Creating customer loyaltyGetting customers to come back to your brand is a difficult task for any retailer. Great news though..Retail customers are very loyal to their stores… Looking at the chart above of a Forrester research survey you can see that Retail is #1 in customer loyalty. This means that consumers are less likely to switch where they buy their favorite shoes than where they deposit their paychecks! At ET we have a long history of helping retailers create customer loyalty within their stores (both online and brick & mortar). As we take a closer look at customer loyalty we will also review some examples of how are clients have been able to keep customers coming back again and again.
Challenge #3: Leveraging technology and dataThe digital era definitely gives retail marketers the opportunity to speak more directly with customers and really connect with them on the 1:1 level. The use of data & technology plays a big part in this very personalized relationship.Once you have people coming into your stores and coming back for more it is time to start collecting information from them….Sound simple, yeah right! Sorting through all of the data you have collected and keeping up on the latest technology trends is a very daunting task for most retailers. Even the most sophisticated retailers are still not where they would like to be with their data usage.