100 Tweets About Leadership and the Power to Lead from Within

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Last week we surrounded ourselves with over 6,000 of the world’s best digital marketers, leaders, and industry experts for
Connections 2013. There's no comparison to the buzz created when thousands of energized marketers come together in one place. It sparks new ideas, guides you to undiscovered answers, and leaves you with a renewed passion for the work you do.

The following tweets were selected out of thousands because they best describe the transformation of marketing, leadership, and
technology.

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100 Tweets About Leadership and the Power to Lead from Within

  1. Life is like a river and what gives it meaning is not what you take out of the river but what you put into it @WalterIsaacson
  2. Compromises may not make great heroes but they make great democracies, and that is an element of leadership, too. @WalterIsaacson
  3. Being imaginative and creative is what you're born with. To harness within is what makes great leaders @WalterIsaacson
  4. If you truly have a passion for what you do, you will care even about the parts unseen. @WalterIsaacson
  5. Steve Jobs' "reality distortion" tactic "don't be afraid, you can do it" used to motivate teams to extraordinary acts. @WalterIsaacson
  6. There is an importance in having focus and providing simplicity in your products or services. @WalterIsaacson
  7. You harness creativity by standing at the intersection of arts and sciences. @WalterIsaacson
  8. Beauty and technology should be connected. @WalterIsaacson
  9. Be passionately curious. @WalterIsaacson
  10. Einstein knew what was inside of the box before he thought outside of the box. Knowledge precedes creativity. @WalterIsaacson
  11. The good we can do together exceeds the good we can do separately. @WalterIsaacson
  12. What's more important than building a great product is creating a company that builds great products. @WalterIsaacson
  13. Creativity without knowledge is dangerous. Know what is in the box before thinking out of the box. @WalterIsaacson
  14. Great marketers identify what people will want before they know it exists. @WalterIsaacson
  15. Being fixated, obsessed and curious on what the rest of us deem mundane created the likes of Einstein, Jobs and Franklin. @WalterIsaacson
  16. Preserve core values and purpose, change cultural & operational practices, specific goals & strategies. Jim Collins
  17. Don't confuse your CAREER with your PURPOSE. Jim Collins
  18. Single most important leadership skill: people decisions. Jim Collins
  19. If your company cannot be great without you as its leader, your organization is not great. Jim Collins
  20. Ask yourself, how will some people's lives be different & better because you were here? Jim Collins
  21. Real discipline is not in what we do but in what we do not do. There are only 24 hours a day. Jim Collins
  22. Real discipline is not what we do, but what we do not do. Jim Collins
  23. Everyone has a to do list. The real question is do you have a do not do list. Jim Collins
  24. Who do I want to work with? Who do I want to allow to mentor me? Think first about who not what. Jim Collins
  25. The difference between a good leader and a great leader is humility. Jim Collins
  26. You build culture by getting the right culture. Jim Collins
  27. Be of service - make a contribution and a distinctive impact on people. Jim Collins
  28. Ego and ambition is channeled into the cause of a company = true humility as a leader. Jim Collins
  29. It is very dangerous to study success. We don't study success. We study the contrast between success & failure. Jim Collins
  30. There is a tremendous opportunity for you to lead during times of inflection. That is how you build something great. Jim Collins
  31. It's more about what we do to ourselves than what the world does to us. Jim Collins
  32. Discover what you are WIRED to do. Discover what you like to do. Discover what you can get paid to do. Jim Collins
  33. Great teams have people with VERY different personalities but shared values. Jim Collins
  34. The most important and transformative type of luck is "who luck" not "what luck" Jim Collins
  35. Find a cause or object that you are willing to be in service of it and not the other way around. Jim Collins
  36. The greatest leaders build organizations that, in the end, don’t need them. Jim Collins
  37. Spend less time worrying about how to be successful and more time worrying about how to be useful." Jim Collins
  38. If you breathe you're creative. What's rare? The ability to marry discipline and creativity. Jim Collins
  39. Mediocrity is found in chronic inconsistency. Know where you're headed and do it day after day. Jim Collins
  40. Good is the enemy of great. Jim Collins
  41. Leaders don't go in with the attitude that things are bad. They find a way to lead with a sense of optimism. @CondoleezzaRice
  42. Think first about who not what. Who do I want to work with? Who do I want to allow to mentor me? Jim Collins
  43. Charisma is a liability for great leaders. Great leaders get you to follow the cause, not them. Jim Collins
  44. If you remember that today's problems are rarely associated with legacy... you will build a quality organization. @CondoleezzaRice
  45. Mobilizing human potential is about focusing on the future and not the past. @CondoleezzaRice
  46. Technology is an accelerant, but not the cause. We live in a interesting time but can still use accelerants for good. @CondoleezzaRice
  47. We share a creed that it doesn't matter where you came from it matters where you are going. @CondoleezzaRice
  48. If you cannot allow people to do their jobs... nobody with substance and creativity will work for you. @CondoleezzaRice
  49. Bring the people you trust with you. They are the truth tellers that will help you lead through troubled times. @CondoleezzaRice
  50. The further you go up the chain. The harder it gets for people to tell you the bad news before it is too late. @CondoleezzaRice
  51. Lead from a sense of optimism-- nobody wants to follow a sourpuss. @CondoleezzaRice
  52. You can never ask others to do something you would not do. That is integrity. @CondoleezzaRice
  53. Every good leader is part manager and every good manager is part leader. @CondoleezzaRice
  54. People don't respond well to "hair on fire" mentality. You have to be right with yourself and people will follow @CondoleezzaRice
  55. When leading don't go in with the attitude that things are bad. You have to find a way to lead with a sense of optimism @CondoleezzaRice
  56. Don't fall prey to the idea that women lead differently. @CondoleezzaRice
  57. It isn't that you choose to lead during challenging times; very often challenging times come to you. @CondoleezzaRice
  58. You do a disservice to young people if you tell them to only find mentors who look like you. @CondoleezzaRice
  59. It doesn't matter where you've come from, it matters where you're going. @CondoleezzaRice
  60. You've got to lead not from a sense of negativity in hard circumstances. You've got to have optimism & integrity. @CondoleezzaRice
  61. You can't control your circumstances, but you can control your response to those circumstances." @CondoleezzaRice
  62. You can never ask others to do something you would not do. @CondoleezzaRice
  63. Leaders understand and remain focused on the essence of what they're trying to accomplish. @CondoleezzaRice
  64. In order to do anything well, you have to find something you're passionate about. @CondoleezzaRice
  65. If someone treats you badly because you're a woman, it's your fault, not theirs. @CondoleezzaRice
  66. Marketers are in the forefront. We used to be the first people laid off. The value of marketing has been realized. @kevingespinosa
  67. There is only one boss – the customer – and he can fire everyone. Sam Walton
  68. Listening usually points to data gathering. It needs to be something that transforms your company. It is a relationship. @lebrun
  69. Inspiration is more meaningful when you actually take action on it. @spatrizi_
  70. We are entering into a new age. The customer now controls the medium and eventually the message. @kevinc2003
  71. The digital marketing shift is continuous. We are not transitioning into a new phase but into a new age. @kyleplacy
  72. Leverage the wisdom of the crowd. Do not sit in a meeting room and build strategy. Ask your customer and engage. @kevinc2003
  73. "We've always felt that the customer is the additional person in the board room." @Sony/@Playstation via @ExactTarget
  74. CMOs should be the interface between the company and customer. Not only communication but product and sales. @tbkopp
  75. If you make a bad decision... You are just lazy. All of the information is in your back pocket. @JAYBAER
  76. The difference between helping and selling is just two letters. @jaybaer
  77. Relationships are created with information.. Not just people. @jaybaer
  78. All social is a mix of personal and brands. Your friends are not buying ads to reach you. We are being forced to compete with friends. @jaybaer
  79. Customers do not go shopping anymore. They are ALWAYS shopping. Searching. Sharing. Collaborating. @rjtalyor
  80. To become a customer company, you must create contextual experiences on the mobile device. @rjtalyor
  81. Customers do not go shopping anymore. They are ALWAYS shopping. Searching. Sharing. Collaborating. @rjtalyor
  82. Be a farmer not a hunter. Your customers want you to help them not just sell them. @jaybaer
  83. Be a farmer not a hunter. Your customers want you to help them not just sell them. @jaybaer
  84. Marketing is delivering an outcome called experience. @rwang0
  85. Math is the new creative. Data beats opinions. Build strategy around data. @DeloitteDIGI_US
  86. Experience is everything for a brand. Building a great experience and then capturing it in the form of data to continue it. @DeloitteDIGI_US
  87. We must move from numbers keeping score to numbers that drive better actions. @DavidWalmsley
  88. Traditional strategy development has many black holes. Collaborate to erase the holes and build a more agile system. @DeloitteDIGI_US
  89. Kill the annual plan. Do annual objectives and weekly plans. Build SCRUMS over the weekly plans. @DeloitteDIGI_US
  90. The digital marketing shift is continuous. We are not transitioning into a new phase but into a new age. @smccorkle
  91. Produce as much rich media as possible to build a digital media library to help map your customer's brand journey. @ExactTarget
  92. Anytime there is significant innovation occurring in infrastructure.. it ultimately becomes disruptive to commerce. @KennyTomlin
  93. Once you inspire and understand the essence of your brand, it is also important that you react and engage. @JKRohrs
  94. Kill the annual plan. Do annual objectives and weekly plans. Build SCRUMS over the weekly plans. @edpric
  95. You must allow your customers to share your story. Your customer IS your best salesperson. @kyleplacy
  96. Email forms the digital mosaic of your customer. @mspielman
  97. Not all insights are actionable. Not all data is insightful. @mspielman
  98. “To lead the orchestra, you must turn your back on the crowd.” – Max Lucado @ExactTarget
  99. Interesting though – instead of big data… make use of small data. @eprugh
  100. People overestimate what they can do in a year, and underestimate what they can do in a decade. @benioff

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