In the ‘Six Fundamentals of Online Marketing Strategy’ Meetup, Ewa and Sam went into details on how they develop strategic frameworks for their clients.
Here are the 6 Steps they covered at the meetup:
1. Building your buyer Persona.
2. Discovering your Market Awareness Level.
3. Discovering your Market Sophistication Level.
4. How to reach your persona - what are your main Communication Channels?
5. Creating your Unique Selling Proposition.
6. Developing your Brand Story.