Explore live radio and TV universeSearch and recommendation engine     for LIVE streaming media          www.balakam.com
Live streaming in brief• 2010 - 648% growth of live video  viewing time in the US• 0,5 billion/month – live stream  relate...
Problem• Short lifespan of live streams –  popularity limited in time• Poor conditions for virality:   – What to watch?   ...
ResultUsers get confused and miss most of relevant live content                 available on the webContent providers have...
Solution      A TOOL FOR EASY LIVE CONTENT NAVIGATION• Huge Database – there’s much  going live on the web• Up-to-date DB ...
DetailsMulti-platform system:•     Web, mobile, Smart TV and facebook appsRecommendation-based interface    • Recommendati...
Competition                      Substitutes                             Niche competitorsTraditional searchengines +: lar...
Technology                             Live content search requires unique and                             extremely effec...
Current situation                   Current situation•   Basic search system developed (balakam.com)•   Russian patent obt...
Business model                                Monetization channels       1) Video ads              2) Smart TV app sales ...
Market                            $713                 $1.9      $370                                                     ...
Commercial strategy     2013 plan            2013-2014 goals        2014 plan                              AudiencePromoti...
Partnership strategy                            2013:             Subprime content owners(minor sport leagues, 2nd tier TV...
User acquisition                               December   December                                 2013       2014        ...
Investment targets1.   Fully integrated cross-platform product :          • Website          • Mobile app          • FB ap...
Budget              Marketing budget, ‘000Web design                                      26SEO                           ...
Finance35 00030 000                                                 29 28625 00020 000                                    ...
Company                                    Balakam LLC                  Registered in July 2011 in Nizhny Novgorod, Russia...
TeamKey founder, advisor, chairman of the boardDr. Vladimir KrylovProfessor in Nizhny Novgorod Technological University in...
Success factors• First on the market• Successful examples of strategy and business  model (recorded video search engine – ...
Contacts Development director Evgeny Tarasyutin     +79057563800tarasyutin@balakam.com    Balakam LLC603163, Delovaya str....
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Balakam presentation

  1. 1. Explore live radio and TV universeSearch and recommendation engine for LIVE streaming media www.balakam.com
  2. 2. Live streaming in brief• 2010 - 648% growth of live video viewing time in the US• 0,5 billion/month – live stream related queries in Google• Growth of live user broadcasts via mobile apps• Potentially unlimited number of events that may be aired by users• Rise of specific content that is best viewed LIVE (event based content)
  3. 3. Problem• Short lifespan of live streams – popularity limited in time• Poor conditions for virality: – What to watch? – When to watch? – Where to find?• Live platforms’ DBs – limited content to deal with• Unsearchable in traditional search engines
  4. 4. ResultUsers get confused and miss most of relevant live content available on the webContent providers have hard time delivering their content to target audience
  5. 5. Solution A TOOL FOR EASY LIVE CONTENT NAVIGATION• Huge Database – there’s much going live on the web• Up-to-date DB –learn what’s on NOW over the entire web• Snapshot of live broadcasting for any topic: what, where and when?
  6. 6. DetailsMulti-platform system:• Web, mobile, Smart TV and facebook appsRecommendation-based interface • Recommendations based on content associations • Personalized results – based on logs and history • One-click user experience (minimizes usage of keyboard) • See what’s on soon – schedules incorporatedInstant notifications (mobile app) • Push-notifications – see the right stream while it’s still on • Never ever miss the top events as they develop
  7. 7. Competition Substitutes Niche competitorsTraditional searchengines +: large DB Web radio services - : low relevancyPlatform providers +: content tailored for the user +: high relevancy -: not exactly radio (no DJs, talk shows or LIVE experience) - : limited DB
  8. 8. Technology Live content search requires unique and extremely effective crawling and analysis methods based on machine learning and other theories: 1. Adaptive web crawling system (US patent is planned)2. Automatic stream indicator ranging system based on geneticalgorithm (US patent is planned)3. Effective deep page analysis system, including dynamicallyloaded objects
  9. 9. Current situation Current situation• Basic search system developed (balakam.com)• Russian patent obtained, US application in progress• Skolkovo member• User base and business model validated• 40 000 monthly visitors, 50% average monthly growth• Plans – Scale in the US – Enhance search technology (2 more US patents planned) – Implement full navigation interface (incl. notifications) – Develop Smart TV, mobile and fb app
  10. 10. Business model Monetization channels 1) Video ads 2) Smart TV app sales 3) 3rd party DB access Channel success factors1) Large and relevant ad DB 2) Smart TV app market – 3) Unique live web=> efficient contextual ads 1,9 bn by 2015 - GigaOm broadcasting statistics User acquisition channels PR FB and mobile apps Ads and partnerships Customers Advertisers Smart TV app buyers Search engines and media (primarily in media biz) (DB access) Partners Content owners Broadcasters Search engines and media (paid content) (user acquisition) (DB access)
  11. 11. Market $713 $1.9 $370 Live video total audience: mn mn bn 321 mn uniques monthly Live video ad Live radio ad Smart TV apps 75% - males from 18 to 35 market in the US market in the US market in 2015 CAGR 47% CAGR 12% CAGR 95% Where? ?? ? Before Content When?Balakam CDNs Platforms providers What? After ContentBalakam CDNs Platforms providers
  12. 12. Commercial strategy 2013 plan 2013-2014 goals 2014 plan AudiencePromotion: PR, user (June 2013): Own context video aqcuisition, events ad platform >0,5 mn/month Partnering with Audience Partnering with content providers (December 2013): largest copyright and CDNs > 1 mn/month owners in the US Sales (2014): Asia and SouthAd database growth America markets > $3 mn/year
  13. 13. Partnership strategy 2013: Subprime content owners(minor sport leagues, 2nd tier TV shows, minor radio stations) 2013: Search engines and online media(3rd party API access for larger search engines, online media market players and research angencies) 2014: Major US content owners (MSNBC, ESPN, etc.)
  14. 14. User acquisition December December 2013 2014 audience audience PR 100k 200k(articles, blogs, events)SEO and search engine 400k 750k partnership Mobile and FB apps 500k 1000k Advertising 223k 223k
  15. 15. Investment targets1. Fully integrated cross-platform product : • Website • Mobile app • FB app • Smart TV app • Interconnecting live stream recommendation and notification system would greatly benefit virality of both content and the service itself2. Position on the US market 3. Unique technology with • 1 mn monthly users protected IP and possibility • network of partners for 3rd party API access • video ad database
  16. 16. Budget Marketing budget, ‘000Web design 26SEO 51Context ads 146Media ads 96PR agency 144Promo (including video) 54Events in the US 165US presence and travel 203Total 916 *personnel and operating costs are not included
  17. 17. Finance35 00030 000 29 28625 00020 000 16 44915 00010 000 7 940 5 000 3 322 0 0 2013 2014 2015 2016 2017-5 000 Sales and net profit forecast, ‘000 USD
  18. 18. Company Balakam LLC Registered in July 2011 in Nizhny Novgorod, Russia• Main investor - Mera NN LLC – one of Russia’s leading R&D outsourcing company in the area of IT with more than 1200 staff. Key customers – global telecom leaders (Avaya, Ericsson, Synapsense etc.). Balakam is a spin-off from Mera NN with access to company’s tech and business resources on international markets• Venture Investor – the Russian Venture Company ($0,8 million in Sep 2011)
  19. 19. TeamKey founder, advisor, chairman of the boardDr. Vladimir KrylovProfessor in Nizhny Novgorod Technological University in the sphere oftelecom/data transfer; 2004-2006 – business development manager at Intel;2006-2008 – regional development Director at Microsoft, Russia;Successful entrepreneurCEO CMOAlexey Fomichev Daria GolyaninaMS at Applied mathematics Marketing and PR specialist with more than 5 yearsProfessional at IT R&D since 1997. Since in IT industry in US and Asia. In 2007 graduated with2002 – project leader of various R&D honors from Volgo-Vyatsky Public Administrationprojects. Since 2009 - R&D director in one academy. Working as a senior marketing manager atof the largest outsourced R&D companies MERA Systems, received a profound experience inin Russia. the field of international marketing.CTO Development directorDenis Orel Evgeny TarasyutinMS at Applied mathematics and system PE&VC professional. Closed first investment roundprogramming. One of the main developers at Novosibirsk Regional Venture Fund managed byof live media search engine; 2006- NICOR Capital Partners. Assorted PE experience in2007 г. Lead developer of data distribution China and project finance background fromsystem for mobile devices at Mera NN; Gazprom. Private consultant for startups2005-2006 г. Lead developer in multimedia Graduated from Moscow State University ofat Mera NN International Relations in 2004
  20. 20. Success factors• First on the market• Successful examples of strategy and business model (recorded video search engine – www.blinkx.com – traded on LSE)• Unique and sophisticated technology (at least 3 US patents are planned)• Team experienced both in tech and business development
  21. 21. Contacts Development director Evgeny Tarasyutin +79057563800tarasyutin@balakam.com Balakam LLC603163, Delovaya str., 13Nizhny Novgorod, Russia www.balakam.com

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