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Your Social Media Secret Weapon


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7 steps to increase your brand reach through employee advocacy.

Published in: Social Media
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Your Social Media Secret Weapon

  1. 1. Start with a few motivated employees, get them loving it, and then use their success to bring new employees on board in waves. YOUR MISSION, should you choose to accept it, is to increase brand reach on social media through employee advocacy. Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels. Brand messages are re-shared 24x more frequently when distributed by employees vs brand. 77%of buyers are more likely to buy from a company whose CEO uses social media. Leads developed through employee social marketing convert 7x more frequently than other leads. BRIEFING Only corporate cultures rooted in trust can do employee advocacy well. Developing a company culture that encourages social media sharing is essential. Social media participation guidelines encourage participation, they don’t squelch it. OPTIONS Employee advocacy doesn’t work at gun point. Allow your employees to choose to share content that fits their skills and interests. PLATFORM Using software that helps the company share content with employees (and vice-versa) is an important part of employee advocacy. METRICS Figure out what you want to track before you start, so you can see how effective employee advocacy is. CHAMPIONS SOURCES: