My first impression:   The Acer Ultrabook (NOT Netbook,       NOT Tablet, NOT Laptop)            October, 2011         htt...
The Setup:             TechCrunch announced the Acer Aspire S3             “ultrabook” which apparently packs a big punch ...
First, what is an   ultrabook?          http://www.everybodyscritic.com | @EverybdysCritic
According to Wikipedia:   “An Ultrabook is a computer in a category of   thin and lightweight ultraportable laptops,   def...
In other words…  It allows Intel to lay claim to a form factor that  Apple defined with the Air.  Intel has some smart pro...
Let’s see how Acer ispromoting the platform            http://www.everybodyscritic.com | @EverybdysCritic
Our trip starts at   acer.com          http://www.everybodyscritic.com | @EverybdysCritic
Acer Home: A region selection page                       http://www.everybodyscritic.com | @EverybdysCritic
A region selection pageshould NOT be the firstpage a consumer sees             http://www.everybodyscritic.com | @Everybdy...
Hello Acer Homepage…          At least it saves                your           preference…                              htt...
After you select a region,    you see the other       homepage               http://www.everybodyscritic.com | @EverybdysC...
Hello Acer other-homepage…                      http://www.everybodyscritic.com | @EverybdysCritic
The S series is front and center                          http://www.everybodyscritic.com | @EverybdysCritic
I stared at the glamourshot too long and the slide changed, so I hit Products               http://www.everybodyscritic.co...
Selecting Products yields this menu           Where are the Ultrabooks? I see every other “book”                          ...
A consumer might look   at this and think            http://www.everybodyscritic.com | @EverybdysCritic
Did I get to a library or a computer manufacturer?                    I want the ultrabook!   Notebooks =   Laptops, ok   ...
Did I get to a library or a computer manufacturer?                    I want the ultrabook!                               ...
Did I get to a library or a computer manufacturer?                             I want the ultrabook!   Doesn’t Google have...
Did I get to a library or a computer manufacturer?                    I want the ultrabook!                               ...
This is not the “ultra”experience I thought I       would get             http://www.everybodyscritic.com | @EverybdysCritic
I took a shot and clicked on Notebooks                Can you find the ultrabook?                   I have no idea what th...
It’s a good thing I knew to look for “S”                                                   There it is!                   ...
The page is super long… or should I say, ultra long?   Someone in the Acermarketing department thinks     he is ultra clev...
Summary of the product page:   It’s a thin laptop with every feature you    would expect (like wireless – aka “ultra      ...
Stray Observations  Acer creates many different products aimed at   different markets, but makes no attempt to direct   t...
Conclusions:  Acer can say, “me too.” They created a decently-priced  ultrabook with solid specs. It looks good, but is th...
Want more?  http://www.everybodyscritic.com          @EverybdysCritic
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My first impression: The Acer Ultrabook

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TechCrunch announced the Acer Aspire S3 “ultrabook” which apparently packs a big punch in a small package. It was the first product announcement I had read for the ultrabook form factor, so I wanted to take a look at what Acer is doing with it.

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My first impression: The Acer Ultrabook

  1. 1. My first impression: The Acer Ultrabook (NOT Netbook, NOT Tablet, NOT Laptop) October, 2011 http://www.everybodyscritic.com @EverybdysCritic
  2. 2. The Setup: TechCrunch announced the Acer Aspire S3 “ultrabook” which apparently packs a big punch in a small package. It was the first product announcement I had read for the ultrabook form factor, so I wanted to take a look at what Acer is doing with it.http://techcrunch.com/2011/10/10/acer-announces-the-core-i5-aspire-s3-ultrabook-available-this-week-for-the-ultra-bargain-of-899/ http://www.everybodyscritic.com | @EverybdysCritic
  3. 3. First, what is an ultrabook? http://www.everybodyscritic.com | @EverybdysCritic
  4. 4. According to Wikipedia: “An Ultrabook is a computer in a category of thin and lightweight ultraportable laptops, defined by a specification from Intel corporation. “ http://en.wikipedia.org/wiki/Ultrabook http://www.everybodyscritic.com | @EverybdysCritic
  5. 5. In other words… It allows Intel to lay claim to a form factor that Apple defined with the Air. Intel has some smart product people. http://www.everybodyscritic.com | @EverybdysCritic
  6. 6. Let’s see how Acer ispromoting the platform http://www.everybodyscritic.com | @EverybdysCritic
  7. 7. Our trip starts at acer.com http://www.everybodyscritic.com | @EverybdysCritic
  8. 8. Acer Home: A region selection page http://www.everybodyscritic.com | @EverybdysCritic
  9. 9. A region selection pageshould NOT be the firstpage a consumer sees http://www.everybodyscritic.com | @EverybdysCritic
  10. 10. Hello Acer Homepage… At least it saves your preference… http://www.everybodyscritic.com | @EverybdysCritic
  11. 11. After you select a region, you see the other homepage http://www.everybodyscritic.com | @EverybdysCritic
  12. 12. Hello Acer other-homepage… http://www.everybodyscritic.com | @EverybdysCritic
  13. 13. The S series is front and center http://www.everybodyscritic.com | @EverybdysCritic
  14. 14. I stared at the glamourshot too long and the slide changed, so I hit Products http://www.everybodyscritic.com | @EverybdysCritic
  15. 15. Selecting Products yields this menu Where are the Ultrabooks? I see every other “book” http://www.everybodyscritic.com | @EverybdysCritic
  16. 16. A consumer might look at this and think http://www.everybodyscritic.com | @EverybdysCritic
  17. 17. Did I get to a library or a computer manufacturer? I want the ultrabook! Notebooks = Laptops, ok http://www.everybodyscritic.com | @EverybdysCritic
  18. 18. Did I get to a library or a computer manufacturer? I want the ultrabook! My friend got a Netbook. It was small, kind of cute. It’s like a small laptop? http://www.everybodyscritic.com | @EverybdysCritic
  19. 19. Did I get to a library or a computer manufacturer? I want the ultrabook! Doesn’t Google havesomething Chrome? It was a book? http://www.everybodyscritic.com | @EverybdysCritic
  20. 20. Did I get to a library or a computer manufacturer? I want the ultrabook! Does anyone still buy these? http://www.everybodyscritic.com | @EverybdysCritic
  21. 21. This is not the “ultra”experience I thought I would get http://www.everybodyscritic.com | @EverybdysCritic
  22. 22. I took a shot and clicked on Notebooks Can you find the ultrabook? I have no idea what the defining features are of the Aspire or the TravelMate http://www.everybodyscritic.com | @EverybdysCritic
  23. 23. It’s a good thing I knew to look for “S” There it is! http://www.everybodyscritic.com | @EverybdysCritic
  24. 24. The page is super long… or should I say, ultra long? Someone in the Acermarketing department thinks he is ultra cleverBut he doesn’t realize that no one scrolls that far down a page http://www.everybodyscritic.com | @EverybdysCritic
  25. 25. Summary of the product page: It’s a thin laptop with every feature you would expect (like wireless – aka “ultra seamless connectivity”) http://www.everybodyscritic.com | @EverybdysCritic
  26. 26. Stray Observations  Acer creates many different products aimed at different markets, but makes no attempt to direct their audience  The Acer website doesn’t drive the user to buy, discover more information, or sign up for a newsletter  S3-951-6646 is a very bad product name http://www.everybodyscritic.com | @EverybdysCritic
  27. 27. Conclusions: Acer can say, “me too.” They created a decently-priced ultrabook with solid specs. It looks good, but is that due to the ultrabook definition or Acer? Intel can say, “there is another manufacturer outside Apple making an ultrabook, and we made that possible.” Consumers have no idea why they should get this over a netbook, “thin and light” laptop, or tablet http://www.everybodyscritic.com | @EverybdysCritic
  28. 28. Want more? http://www.everybodyscritic.com @EverybdysCritic

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