Do you know how to improve your conversion by distracting your visitors?
Illustrated by eye-tracking recordings from WordCamp Nijmegen (http://nijmegen.wordcamp.org), Evert will show you how to improve website conversion not only with attention, but also with distraction. The key lies in unconscious behavior. As Evert takes you through Taco's talk he will translate the concepts you see in the recording to applicable wins for you and your customers' website.
Neurofied has taught companies and the WordPress community about neuromarketing for over three years. As a scientist and developer, Evert has a passion for making unconscious behavior visible.